You can use the business identity attributes in the Merchant Center to tell customers about the identity of your business. For more information, see Add business identity attributes to Merchant Center .
This guide explains how you can retrieve and update your business identity using the following:
Retrieve the business identity
To retrieves the business identity of your account, use the getBusinessIdentity
method.
Here's a sample request:
https://merchantapi.googleapis.com/accounts/v1/accounts/ {ACCOUNT_ID}
/businessIdentity
Here's a sample response from a successful call:
{
"name"
:
"accounts/ {ACCOUNT_ID}
/businessIdentity"
,
"blackOwned"
:
{
"identityDeclaration"
:
"SELF_IDENTIFIES_AS"
}
}
Here's a sample you can use to get the business identity for a given account using the client libraries:
Java
// Copyright 2024 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package
shopping.merchant.samples.accounts.businessidentities.v1
;
import
com.google.api.gax.core.FixedCredentialsProvider
;
import
com.google.auth.oauth2.GoogleCredentials
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentity
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentityName
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentityServiceClient
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentityServiceSettings
;
import
com.google.shopping.merchant.accounts.v1.GetBusinessIdentityRequest
;
import
shopping.merchant.samples.utils.Authenticator
;
import
shopping.merchant.samples.utils.Config
;
/** This class demonstrates how to get the business identity of a Merchant Center account. */
public
class
GetBusinessIdentitySample
{
public
static
void
getBusinessIdentity
(
Config
config
)
throws
Exception
{
// Obtains OAuth token based on the user's configuration.
GoogleCredentials
credential
=
new
Authenticator
().
authenticate
();
// Creates service settings using the credentials retrieved above.
BusinessIdentityServiceSettings
businessIdentityServiceSettings
=
BusinessIdentityServiceSettings
.
newBuilder
()
.
setCredentialsProvider
(
FixedCredentialsProvider
.
create
(
credential
))
.
build
();
// Creates BusinessIdentity name to identify the BusinessIdentity.
String
name
=
BusinessIdentityName
.
newBuilder
()
.
setAccount
(
config
.
getAccountId
().
toString
())
.
build
()
.
toString
();
// Calls the API and catches and prints any network failures/errors.
try
(
BusinessIdentityServiceClient
businessIdentityServiceClient
=
BusinessIdentityServiceClient
.
create
(
businessIdentityServiceSettings
))
{
// The name has the format: accounts/{account}/businessIdentity
GetBusinessIdentityRequest
request
=
GetBusinessIdentityRequest
.
newBuilder
().
setName
(
name
).
build
();
System
.
out
.
println
(
"Sending get BusinessIdentity request:"
);
BusinessIdentity
response
=
businessIdentityServiceClient
.
getBusinessIdentity
(
request
);
System
.
out
.
println
(
"Retrieved BusinessIdentity below"
);
System
.
out
.
println
(
response
);
}
catch
(
Exception
e
)
{
System
.
out
.
println
(
e
);
}
}
public
static
void
main
(
String
[]
args
)
throws
Exception
{
Config
config
=
Config
.
load
();
getBusinessIdentity
(
config
);
}
}
PHP
< ?php
/**
* Copyright 2025 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
require_once __DIR__ . '/../../../../vendor/autoload.php';
require_once __DIR__ . '/../../../Authentication/Authentication.php';
require_once __DIR__ . '/../../../Authentication/Config.php';
use Google\ApiCore\ApiException;
use Google\Shopping\Merchant\Accounts\V1\Client\BusinessIdentityServiceClient;
use Google\Shopping\Merchant\Accounts\V1\GetBusinessIdentityRequest;
/**
* This class demonstrates how to get the business identity of a Merchant Center account.
*/
class GetBusinessIdentitySample
{
/**
* Retrieves the business identity for the given Merchant Center account.
*
* @param array $config The configuration data containing the account ID.
* @return void
*/
public static function getBusinessIdentity($config)
{
// Gets the OAuth credentials to make the request.
$credentials = Authentication::useServiceAccountOrTokenFile();
// Creates options config containing credentials for the client to use.
$options = ['credentials' => $credentials];
// Creates a client.
$businessIdentityServiceClient = new BusinessIdentityServiceClient($options);
// Creates BusinessIdentity name to identify the BusinessIdentity.
// The name has the format: accounts/{account}/businessIdentity
$name = "accounts/" . $config['accountId'] . "/businessIdentity";
// Calls the API and catches and prints any network failures/errors.
try {
$request = (new GetBusinessIdentityRequest())
->setName($name);
print "Sending get BusinessIdentity request:\n";
$response = $businessIdentityServiceClient->getBusinessIdentity($request);
print "Retrieved BusinessIdentity below\n";
print_r($response);
} catch (ApiException $e) {
print $e->getMessage();
}
}
/**
* Helper to execute the sample.
*
* @return void
*/
public function callSample(): void
{
$config = Config::generateConfig();
self::getBusinessIdentity($config);
}
}
// Run the script
$sample = new GetBusinessIdentitySample();
$sample->callSample();
Python
# -*- coding: utf-8 -*-
# Copyright 2025 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""A module to get BusinessIdentity."""
from
examples.authentication
import
configuration
from
examples.authentication
import
generate_user_credentials
from
google.shopping.merchant_accounts_v1
import
BusinessIdentityServiceClient
from
google.shopping.merchant_accounts_v1
import
GetBusinessIdentityRequest
_ACCOUNT
=
configuration
.
Configuration
()
.
read_merchant_info
()
def
get_business_identity
():
"""Gets the business identity of a Merchant Center account."""
# Gets OAuth Credentials.
credentials
=
generate_user_credentials
.
main
()
# Creates a client.
client
=
BusinessIdentityServiceClient
(
credentials
=
credentials
)
# Creates BusinessIdentity name to identify the BusinessIdentity.
name
=
"accounts/"
+
_ACCOUNT
+
"/businessIdentity"
# Creates the request.
request
=
GetBusinessIdentityRequest
(
name
=
name
)
# Makes the request and catches and prints any error messages.
try
:
response
=
client
.
get_business_identity
(
request
=
request
)
print
(
"Retrieved BusinessIdentity below"
)
print
(
response
)
except
RuntimeError
as
e
:
print
(
e
)
if
__name__
==
"__main__"
:
get_business_identity
()
Update your business identity
To update the business identity of your account, use the updateBusinessIdentity
method.
Here's a sample request:
PATCH https://merchantapi.googleapis.com/accounts/v1/accounts/ {ACCOUNT_ID}
/businessIdentity?updateMask=latinoOwned%2CveteranOwned
{
"latinoOwned": {
"identityDeclaration": "SELF_IDENTIFIES_AS"
},
"veteranOwned": {
"identityDeclaration": "DOES_NOT_SELF_IDENTIFY_AS"
}
}
Here's a sample response from a successful call:
{
"name"
:
"accounts/ {ACCOUNT_ID}
/businessIdentity"
,
"blackOwned"
:
{
"identityDeclaration"
:
"SELF_IDENTIFIES_AS"
},
"veteranOwned"
:
{
"identityDeclaration"
:
"DOES_NOT_SELF_IDENTIFY_AS"
},
"latinoOwned"
:
{
"identityDeclaration"
:
"SELF_IDENTIFIES_AS"
}
}
Here's a sample you can use to update the business identity for a given account using the client libraries:
Java
// Copyright 2024 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package
shopping.merchant.samples.accounts.businessidentities.v1
;
import
com.google.api.gax.core.FixedCredentialsProvider
;
import
com.google.auth.oauth2.GoogleCredentials
;
import
com.google.protobuf.FieldMask
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentity
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentityName
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentityServiceClient
;
import
com.google.shopping.merchant.accounts.v1.BusinessIdentityServiceSettings
;
import
com.google.shopping.merchant.accounts.v1.UpdateBusinessIdentityRequest
;
import
shopping.merchant.samples.utils.Authenticator
;
import
shopping.merchant.samples.utils.Config
;
/** This class demonstrates how to update a business identity. */
public
class
UpdateBusinessIdentitySample
{
public
static
void
updateBusinessIdentity
(
Config
config
)
throws
Exception
{
GoogleCredentials
credential
=
new
Authenticator
().
authenticate
();
BusinessIdentityServiceSettings
businessIdentityServiceSettings
=
BusinessIdentityServiceSettings
.
newBuilder
()
.
setCredentialsProvider
(
FixedCredentialsProvider
.
create
(
credential
))
.
build
();
// Creates BusinessIdentity name to identify BusinessIdentity.
String
name
=
BusinessIdentityName
.
newBuilder
()
.
setAccount
(
config
.
getAccountId
().
toString
())
.
build
()
.
toString
();
// Create a BusinessIdentity with the updated fields.
BusinessIdentity
businessIdentity
=
BusinessIdentity
.
newBuilder
()
.
setName
(
name
)
.
setSmallBusiness
(
BusinessIdentity
.
IdentityAttribute
.
newBuilder
()
.
setIdentityDeclaration
(
BusinessIdentity
.
IdentityAttribute
.
IdentityDeclaration
.
SELF_IDENTIFIES_AS
)
.
build
())
.
build
();
FieldMask
fieldMask
=
FieldMask
.
newBuilder
().
addPaths
(
"small_business"
).
build
();
try
(
BusinessIdentityServiceClient
businessIdentityServiceClient
=
BusinessIdentityServiceClient
.
create
(
businessIdentityServiceSettings
))
{
UpdateBusinessIdentityRequest
request
=
UpdateBusinessIdentityRequest
.
newBuilder
()
.
setBusinessIdentity
(
businessIdentity
)
.
setUpdateMask
(
fieldMask
)
.
build
();
System
.
out
.
println
(
"Sending Update BusinessIdentity request"
);
BusinessIdentity
response
=
businessIdentityServiceClient
.
updateBusinessIdentity
(
request
);
System
.
out
.
println
(
"Updated BusinessIdentity below"
);
System
.
out
.
println
(
response
);
}
catch
(
Exception
e
)
{
System
.
out
.
println
(
e
);
}
}
public
static
void
main
(
String
[]
args
)
throws
Exception
{
Config
config
=
Config
.
load
();
updateBusinessIdentity
(
config
);
}
}
PHP
< ?php
/**
* Copyright 2025 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
require_once __DIR__ . '/../../../../vendor/autoload.php';
require_once __DIR__ . '/../../../Authentication/Authentication.php';
require_once __DIR__ . '/../../../Authentication/Config.php';
use Google\ApiCore\ApiException;
use Google\Protobuf\FieldMask;
use Google\Shopping\Merchant\Accounts\V1\BusinessIdentity;
use Google\Shopping\Merchant\Accounts\V1\Client\BusinessIdentityServiceClient;
use Google\Shopping\Merchant\Accounts\V1\UpdateBusinessIdentityRequest;
/**
* This class demonstrates how to update a business identity.
*/
class UpdateBusinessIdentitySample
{
/**
* Updates the business identity for the given Merchant Center account.
*
* @param array $config The configuration data containing the account ID.
* @return void
*/
public static function updateBusinessIdentity($config)
{
// Gets the OAuth credentials to make the request.
$credentials = Authentication::useServiceAccountOrTokenFile();
// Creates options config containing credentials for the client to use.
$options = ['credentials' => $credentials];
// Creates a client.
$businessIdentityServiceClient = new BusinessIdentityServiceClient($options);
// Creates BusinessIdentity name to identify the BusinessIdentity.
// The name has the format: accounts/{account}/businessIdentity
$name = "accounts/" . $config['accountId'] . "/businessIdentity";
// Create a BusinessIdentity with the updated fields.
$businessIdentity = (new BusinessIdentity())
->setName($name)
->setSmallBusiness(
(new BusinessIdentity\IdentityAttribute())
->setIdentityDeclaration(
BusinessIdentity\IdentityAttribute\IdentityDeclaration::SELF_IDENTIFIES_AS
)
);
$fieldMask = (new FieldMask())
->setPaths(['small_business']);
try {
$request = (new UpdateBusinessIdentityRequest())
->setBusinessIdentity($businessIdentity)
->setUpdateMask($fieldMask);
print "Sending Update BusinessIdentity request\n";
$response = $businessIdentityServiceClient->updateBusinessIdentity($request);
print "Updated BusinessIdentity below\n";
print_r($response);
} catch (ApiException $e) {
print $e->getMessage();
}
}
/**
* Helper to execute the sample.
*
* @return void
*/
public function callSample(): void
{
$config = Config::generateConfig();
self::updateBusinessIdentity($config);
}
}
// Run the script
$sample = new UpdateBusinessIdentitySample();
$sample->callSample();
Python
# -*- coding: utf-8 -*-
# Copyright 2025 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""A module to update BusinessIdentity."""
from
examples.authentication
import
configuration
from
examples.authentication
import
generate_user_credentials
from
google.protobuf
import
field_mask_pb2
from
google.shopping.merchant_accounts_v1
import
BusinessIdentity
from
google.shopping.merchant_accounts_v1
import
BusinessIdentityServiceClient
from
google.shopping.merchant_accounts_v1
import
UpdateBusinessIdentityRequest
_ACCOUNT
=
configuration
.
Configuration
()
.
read_merchant_info
()
def
update_business_identity
():
"""Updates a business identity of a Merchant Center account."""
credentials
=
generate_user_credentials
.
main
()
client
=
BusinessIdentityServiceClient
(
credentials
=
credentials
)
# Creates BusinessIdentity name to identify BusinessIdentity.
name
=
"accounts/"
+
_ACCOUNT
+
"/businessIdentity"
# Create a BusinessIdentity with the updated fields.
business_identity
=
BusinessIdentity
(
name
=
name
,
small_business
=
BusinessIdentity
.
IdentityAttribute
(
identity_declaration
=
BusinessIdentity
.
IdentityAttribute
.
IdentityDeclaration
.
SELF_IDENTIFIES_AS
,
),
)
field_mask
=
field_mask_pb2
.
FieldMask
(
paths
=
[
"small_business"
])
request
=
UpdateBusinessIdentityRequest
(
business_identity
=
business_identity
,
update_mask
=
field_mask
)
try
:
response
=
client
.
update_business_identity
(
request
=
request
)
print
(
"Updated BusinessIdentity below"
)
print
(
response
)
except
RuntimeError
as
e
:
print
(
e
)
if
__name__
==
"__main__"
:
update_business_identity
()
