Your next steps

Meridian is designed for a cross-functional team. Based on your role and what you want to achieve, here is a recommended path to get started:

• For Marketing Analysts and Business Users:

  • Your Goal:You are often responsible for helping gather data, providing business context, and turning insights into action.

  • ➡️ Your Next Step:Your journey begins in the Pre-modeling section. Work through the guides on how to Collect and organize your data and determine the Amount of data needed . Afterwards, review the Interpret the visualizations and Interpret the optimizations guides. These guides show you the final, business-facing outputs and demonstrate how Meridian answers critical questions about contributionand ROI. For an end to end example of what this may look like, check out the end-to-end Meridian demo .

  • Learn moreabout Meridian's modern approach to MMM and how to get started.

• For Data Scientists and Technical Practitioners:

  • Your Goal:Your focus is likely on understanding the statistical methodology, customizing the model with advanced features like custom priors, and potentially integrating Meridian into your company's data infrastructure.
  • ➡️ Your Next Step:We recommend you dive deep into the Modeling section, specifically the guides on Priors , which should help inform how to input your business expertise into Meridian. In addition, we recommend familiarizing with the section on Bayesian modeling and causal inference theory . The contents here explain the mathematical and theoretical foundations of Meridian. For more detailed code examples and Colab notebooks, check out Meridian's helpful examples .