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Optimization overview Stay organized with collections
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This section provides a variety of scenarios that you can use to create budget
allocation optimizations:
If you are using reach and frequency data for one or more channels, you can obtain the optimal frequency
for
those channels.
Additionally, you can generate:
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Last updated 2025-06-11 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-06-11 UTC."],[],["The content outlines scenarios for budget allocation optimization, including maximizing ROI with a fixed budget, targeting minimum ROI, or targeting marginal ROI with flexible budgets. Users can also determine optimal frequency for channels using reach and frequency data. Further actions include generating a two-page HTML report with visualizations, creating optimized or non-optimized summaries, and producing individual optimized visualizations.\n"]]
