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You can choose to share secure signals, user identifiers, or contextual information with third-party curation partners. Curation partners use this information to create data segments, which buyers can target directly within their agency seat . You can also choose to allow curation partners to package your inventory to maximize its appeal and value to buyers.
For publishers, allowing buyers to target data segments on your inventory directly within their agency seat can:
- Improve deal transaction rates and match rates, as bid requests sent to DSPs can be optimized towards buyer targeting.
- Provide more accurate forecasting against your available inventory to buyers, in alignment with their targeting.
Jump to a section in the article:
- Share data for segment targeting
- Allow curation partners to package your inventory
- View curation partner configurations
- Reporting
Step 1: Share data for segment targeting
How it works
- Control sharing of data and secure signals with the curation partner. Learn more about secure signals .
- When you send an ad request to Ad Manager with relevant signals, Google will send the signal to the curation partner.
- The curation partner returns a data segment ID to Ad Manager.
- A buyer has targeted a "data segment" in their deal creation, creating a Deal ID which is shared with DSPs.
- When the data segment returned by the curation partner matches buyer targeting, Ad Manager sends a bid request with the associated Deal ID to DSPs. Google handles the fee payment to the curation partner (taken out of the bid price).
- Curation partners define the fee of the data segment or curated package. It is a single fee that is fully transparent to the buyer. Google then handles the fee payment to the curation partner (taken out of the bid price before it enters the auction).
Share the data
To share the data:
- Sign in to Google Ad Manager.
- Click Inventory, and then Curation settings.
- Under "Curation partner," review the list of partners.
- For each curation partner, control the following signal sharing settings by toggling the switches on
or off
:
- Allow data sharing: Controls whether Ad Manager shares data with a given partner. Since partners can choose the signals they receive, the specific data shared depends on the partner’s configuration. This option includes a set of contextual signals, user identifiers, and secure signals:
- For curation partners set up to receive contextual signals, the "Allow data sharing toggle controls whether we share those signals. Contextual signals include: URL, App ID, Pub ID, GPID, user geography at the metro level, and TCF consent string.
- For curation partners set up to receive user identifiers and secure signals, the "Allow data sharing" toggle controls whether we share user identifiers. User identifiers include Device ID, Ad Manager third-party cookie, and Hosted Match data. Secure signal sharing will be controlled by the separate toggle named "Share secure signals." Note that turning on "Allow data sharing" also turns on "Share secure signals."
- Share secure signals: Controls whether Ad Manager shares secure signals with a given partner. To use this control, "Allow data sharing" must be enabled for a partner, and the partner must be configured to receive secure signals.
- Allow data sharing: Controls whether Ad Manager shares data with a given partner. Since partners can choose the signals they receive, the specific data shared depends on the partner’s configuration. This option includes a set of contextual signals, user identifiers, and secure signals:
- Click Save.
Step 2: Allow curation partners to package your inventory
Along with helping buyers target data segments, curation partners can also create packages of inventory to share with a buyer. Curation partners can set floor prices for these curated packages. Such floor prices apply only if they are higher than the publisher's set floor price for a given impression. Buyers looking for targeted inventory may like these packages.
How it works
- You allow curation partners to package your inventory.
- Curation partners can access a dedicated interface to create inventory packages based on different targeting dimensions (such as URL, App ID, environment, user geography, and so on), creating a Deal ID.
- A curation partner shares a Deal ID with the buyer, which can be subscribed to within the agency seat.
Allow inventory packaging
By default, allowing inventory packaging is on for supported partners.
-
Sign in to Google Ad Manager.
- Click Inventory, and then Curation settings.
- Under "Curation partner," review the list of partners.
- Choose an option:
- To allow a curation partner to include your inventory in curated packages for buyers, under "Allow inventory packaging," turn the switch on
.
- To not allow inventory packaging, turn the switch off
.
- To allow a curation partner to include your inventory in curated packages for buyers, under "Allow inventory packaging," turn the switch on
- Click Save.
View curation partner configurations
To get a sense of how a partner has configured their settings to receive shared signals, review the following table. Note that the settings may change and the table will be occasionally updated.
Curation partner | Supports user identifiers and secure signals | Supports contextual information | Supports inventory packaging |
---|---|---|---|
Adelaide
|
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Audigent/Experian
(Audience) |
|||
Audigent/Experian
(Contextual) |
|||
DoubleVerify Inc.
|
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Integral Ad Science
|
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LiveRamp, Inc.
|
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Lotame Solutions, Inc.
|
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Multilocal Media
|
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Permutive
|
|||
PrimeAudience
|
|||
Proximic by Comscore
|
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Scope3 PBC
|
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SWYM.ai
|
|||
System1
|
Reporting
To report on how curation was used by buyers to target your inventory, create an Interactive report and add the following dimensions and metrics.
Dimensions
- Agency (Level 1)
- Agency (Level 2)
- Agency (Level 3)
- Agency ID (Level 1)
- Agency ID (Level 2)
- Agency ID (Level 3)
- Auction package deal ID
- Buyer network
- Curation partner
- Curation partner ID
- Is curation targeted
- Deal
- Deal ID
Metrics
Include at least one metric in your Interactive report. The following metrics are compatible: