Promotional content for in-app and in-game events and featured products

You can use promotional content to create events and feature products directly on the Google Play Store. This helps you promote your app or game, increase engagement with users, and drive conversions.

• Eventscan be time-limited offers, major updates, or other promotions to connect with your users. You can also tailor events for different audiences.
• Featured productslet you sell in-app items directly on the Play Store. You can highlight specific in-app products (IAPs) in different countries or offer discounts to attract new customers.

Promotional content eligibility

Note for Game Developers:The new Google Play Games Level Up program is here, replacing our previous premium growth tools. Feature access for promotional content is now different for Games and Apps. Please see the details below relevant to your content type.

This article explains how to create, manage, and optimize promotional content to increase user engagement on Google Play.

Feature	Availability for Apps	Availability for Games
Promotional Content	✅ Yes (for Apps meeting eligibility requirements)	✅ Yes (for the Google Play Games Level Up program)
Featuring, Deep links, and Audiences	✅ (for Apps meeting eligibility requirements )	✅ Yes (for the Google Play Games Level Up+ program)
"You Tab" Eligibility	✅ Yes	✅ Yes (for the Google Play Games Level Up program)