Google Play Premium growth tools
Google Play offers a range of tools and features to help you expand your audience and maximize revenue. Additional premium growth tools are available to apps that meet our eligibility criteria.
To see if your app is eligible, go to the promotional content page in Google Play Console. For games, see Google Play Games | Level Up page for benefits and guidelines.
Eligibility criteria
Thresholds
The required thresholds vary depending on your app's category.
Apps in the Dating category
- At least 120,000 MAU daily over the previous 3 months.
- At least $350,000 USD/month in consumer spend in each of the previous 3 calendar months.
- Not targeted to a limited audience, for example religion, ethnicity, age or sexual preference.
Apps and games in all other supported categories
-
At least 1.6 million MAU daily over the previous 3 months, AND a minimum of 1.6 million active installs.
-
At least 2 million MAU daily over the previous month, AND a minimum of 2 million active installs.
-
At least $40,000 USD/month in consumer spend in each of the previous 3 calendar months.
- At least $50,000 USD in consumer spend in the previous calendar month .
Supported categories
All categories are supported in full unless otherwise specified below.
Where categories are partially supported, titles in these categories are only eligible for promotional content if they are in one of the specified subcategories, and also not in any other subcategories outside the specified list.
- Employment & Career
- Social Network
Apps in the following subcategories are supported, provided they do not also belong to the Loans, Make money, Investment, or Credit card subcategories:
- Accounting
- Bank & online banking
- Budget
- Credit score
- Crowdfunding
- Currency converters
- Digital wallets
- Insurance
- Mobile payments
- Money transfer
- Subscription management
- Sports News
- AI Playground
- Browsers
- Storage & Backup
Note: Your app's category is assigned by Google Play and can be found on your store listing under "About this app." Please be aware that in some cases, an app may have multiple sub-categories and the store listing may not display all of them.
Reduced thresholds for qualifying developers and titles
Eligibility thresholds are reduced in the following cases:
- You are a developer in the
Media Experience program
.
-
Your title has consistently maintained a top 10 ranking by 28DAU on every day of the previous calendar month, in at least one of the following countries and categories:
- Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam.
- Categories: Entertainment, Music and Audio, Health and Fitness, Sports, Beauty, Lifestyle, Books and Reference, Food and Drink, Shopping, Travel, Education, Social.
- Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam.
Reduced thresholds
| At least 800,000 MAU daily over the previous 3 months, and a minimum of 800,000 active installs . |
|---|
| At least 1 million MAU daily over the previous month, and a minimum of 1 million active installs . |
| At least $20,000 USD/month in consumer spend in each of the previous 3 calendar months, or at least $25,000 USD in the previous calendar month. |
Access to premium growth tools for new launches
Premium growth tools are available to support new app launches for developers in the Media Experience Program.
Your new app launches automatically get access to promotional content for a minimum of 2 quarters after you launch. After this time you'll lose access unless your app meets the reduced thresholds.
Frequently asked questions:
For existing titles on Google Play
If your title stops meeting the criteria, we reserve the right to remove its access to premium growth tools. We will provide at least 3 months’ notice before doing so.
You may access your app’s installs, engagement, and consumer spend in Play Console:
- Active installs: Play Console > Statistics > Devices > Install base
- 28DAU: Play Console > Statistics > Engagement > Monthly active users (MAU)
- Consumer spend: Play Console > Statistics > Monetization > Gross revenue (USD)
Note that the number above does not include any off-Play billing revenue, but this is also taken into account when determining eligibility
- Note: Your app's category is assigned by Google Play and can be found on your store listing under "About this app." It may not match the category you select for your app in Play Developer Console
