The unit pricing base measure [unit_pricing_base_measure]
attribute lets you show how the price of your product translates per the indicated unit. For example, if you were selling a 150 ml bottle of perfume, you could show customers how much your perfume costs per 100 ml.
In this article
When to use
Optionalfor each product
If you use unit pricing measure [unit_pricing_measure]
, use the unit pricing base measure [unit_pricing_base_measure]
attribute to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
Learn when and how to submit your product data in English
- Weight:
- Ounce:
oz - Pound:
lb - Milligram:
mg - Gram:
g - Kilogram:
kg
- Ounce:
- Volume (US imperial):
- Fluid ounce:
floz - Pint:
pt - Quart:
qt - Gallon:
gal
- Fluid ounce:
- Volume (metric):
- Milliliter:
ml - Centiliter:
cl - Liter:
l - Cubic meter:
cbm
- Milliliter:
- Length:
- Inch:
in - Foot/feet:
ft - Yard:
yd - Centimeter:
cm - Meter:
m
- Inch:
- Area:
- Square foot/feet:
sqft - Square meter:
sqm
- Square foot/feet:
-
Per unit:
- Count:
ct - Sheet:
sheet - Item:
item
- Count:
1
, 10
, 100
, 2
, 4
, 8
75cl
, 750ml
, 50kg
, 1000kg
Schema.org property
( What's this? )
Offer.priceSpecification.referenceQuantity.valueReference
Type: QuantitativeValue
(specify properties value
and unitCode
or unitText
).
| File format | Example entry |
|---|---|
| Text (TSV) | 100oz
|
| XML (Feeds) | <g:unit_pricing_base_measure>100oz</g:unit_pricing_base_measure>
|
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Submit the unit pricing measure attribute to define the measure and dimension of your product. For example, if you submit 3 USD as the value for the price
[price]attribute, 150 floz as the value for the unit pricing measure[unit_pricing_measure]attribute, and 100 floz as the value for the unit pricing base measure[unit_pricing_base_measure]attribute, the unit price would be 2 USD for every 100 floz.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Use the same type of units for this attribute as you use for unit pricing measure.For example, if you use sqm for the unit pricing measure, then also use sqm for the unit pricing base measure .
Additional guidelines
Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in your Merchant Center account.
- Submit metric values when targeting the UK. The imperial units (for example,
floz,pt,qt,gal) are interpreted as US imperial units, which are different from the imperial units used in the UK.
New Zealand and Australia only
sheet
and item
are only available in New Zealand and Australia.Examples
Beverages
[title]
[unit_pricing_measure]
[unit_pricing_base_measure]
[price]
[title]
[unit_pricing_measure]
[unit_pricing_base_measure]
[price]
Flooring
[title]
[unit_pricing_measure]
[unit_pricing_base_measure]
[price]
Business Cards
[title]
[unit_pricing_measure]
[unit_pricing_base_measure]
[price]
Paper Towels (New Zealand)
[title]
[unit_pricing_measure]
[unit_pricing_base_measure]
[price]
Perfume
[title]
[unit_pricing_measure]
[unit_pricing_base_measure]
[price]
