Learn more about Microsoft Advertising .
In this article:
Campaigns
Campaign types
| Campaign type |
Create |
Edit |
Learn more |
|---|---|---|---|
| Dynamic Search campaign |
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| Search campaign |
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| Shopping campaign |
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| Performance Max campaign |
Campaign features
| Feature |
Create |
Edit |
Learn more |
|---|---|---|---|
| Ad groups |
Ads and extensions (assets)
Supported ad types and features
| Feature |
Create |
Edit |
Learn more |
|---|---|---|---|
| Dynamic search ads |
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| Local inventory ads |
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| Responsive Search ads |
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| Product Shopping ads |
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| Multimedia ads |
Extensions ("assets")
The following Microsoft Advertising extensions are supported in Search Ads 360.
| Extension |
Create |
Edit |
Learn more |
|---|---|---|---|
| Sitelink extensions |
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| Call extensions |
Targeting and bid adjustments
Targets
Create
Associate with campaign or ad group
Learn more
Audiences
- In-market audiences
- Similar audiences
- Customer match lists
- Custom audiences
- Combined list
- Remarketing lists
Audiences bid adjustments
Demographics: Gender and age bid adjustments
Optimization
Recommendations
The following Microsoft Advertising recommendations are available in Search Ads 360. To apply recommendations, go to Microsoft Advertising .
| Recommendations |
View |
Apply |
Learn more |
|---|---|---|---|
| Fix campaigns that are limited by budget |
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| Add new keywords |
