Campaigns give structure to the products or services that you advertise. A campaign type indicates the type of advertising network that displays your ad, type of ad that is displayed.
Each advertising platform may support different campaign types. The following table lists campaign types for each of the advertising platforms supported in Search Ads 360.
Advertising platform
Supported campaign type
- Search campaign
- Shopping campaign
- Dynamic search ads campaign
- App campaign**
- Discovery campaign*
- Display campaign**
- Performance Max campaign*
- Hotel/travel campaign**
- Demand Gen campaign*
- Video campaign**
- Local campaign**
*Floodlight tracking and bidding support is partially supported for these campaign types.
**Floodlight tracking is not supported for these campaign types.
- Search Network campaign
- Shopping campaign
- Performance Max campaign (Edit only)
- Dynamic search ads campaign
- Search campaign
- Dynamic search ads campaign (Dynamic ads for search)
Baidu Advertising
- Search Network campaign
Note: Text ads can be displayed on a display network if you choose to target that network.
