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In the ever-evolving world ofcountry music, both established and emerging artists are continuously learning how to navigate the often tricky landscape of the music industry. Chase Rice, known for hits like “You In ‘85” and “Cruise,” has spent over a decade carving out his path in country music, but what sets him apart is his approach to mentoring new artists.
Recently, Rice shared insights on how new musicians should approach the industry, using rising star Megan Moroney as a prime example. His challenge to her early in her career turned out to be a pivotal moment for both her career and their friendship, proving that sometimes, taking risks can lead to monumental success.
Keep reading for more details!
Chase Rice’s Exit from Broken Bow Records: A Strategic Move
Before diving into his relationship with Moroney, it’s important to understand the context behind Rice’s current independent status. For years, Rice was signed withBroken Bow Records, a major label in Nashville.
However, the artist recently took a bold step, opting out of his contract—a decision that not many artists can afford to make. Why? He had leverage.
Rice recalls a critical period when his single, “Bad Day To Be a Cold Beer,” was pulled from the radio. To make matters worse, his album budget was cut, and he received no nominations for the prestigiousCountry Music Association(CMA) Awards.
This combination of setbacks pushed him to re-evaluate his position. “I was in the studio recording my EPGo Down Singin’when everything started falling apart,” Rice says.
“I wasn’t going to be told when I can and can’t record.” His frustration was palpable, but his resolve wasstronger. After realizing that the label wasn’t meeting his expectations, Rice decided to exit his deal, utilizing a clause that allowed him to walk away.
This strategic move gave him the freedom he desired to make decisions independently.
Rice’s decision to leave his label and pursue independence came with its challenges, but it also offered significant rewards. With over a decade of experience and royalties from co-writing hits like Florida Georgia Line’s “Cruise,” Rice had the financial stability to make these bold moves.
However, he acknowledges that not all new artists have this luxury. Many young musicians lack the financial backing or industry clout to make such decisions, which is why Rice emphasizes the importance of patience and careful planning.
This is where Megan Moroney comes into play. While speaking on theTaste of Country Nights, On Demandpodcast, Rice used Moroney as an example of how newartistscan strategically position themselves in the music business, even without significant leverage.
Megan Moroney, a fast-rising artist in the country music scene, first caught Rice’s attention while she was still in college. At the time, she was opening for Jon Langston, and Rice was instantly impressed by her talent. “I watched her play and thought, ‘Man, this girl is good,’” he recalls.
But Rice wasn’t content to just watch her grow from the sidelines—he wanted to challenge her. One night, over dinner, Rice offered Moroney a deal that would prove to be a turning point in her career.
He invited her to open for him at his upcoming show at the Georgia Theater, but there was a catch: she had to write a brand-new song and perform it live that night. It was a bold request, but Moroney rose to the challenge.
Rice was blown away by the song she debuted at the show, but what impressed him even more was how she managed her career from that point forward. “She made Sony come to her,” Rice explains.
“That’s what you gotta do. There’s a right time to sign, and you have to make them come to you.”
The Power of Patience and Strategy
Rice’s advice to new artists is simple but powerful: don’t rush into signing with a label. In an industry where signing a deal is often seen as a mark of success, Rice suggests that there’s more value in waiting for the right opportunity.
He admires how Moroney, even in the early stages of her career, understood the importance of retaining control over her music and career decisions. “She put songs out and built her fanbase, and when Sony came knocking, she had the upper hand,” Rice says.
This kind of leverage is crucial for artists who want to maintain creative control and ensure they are entering into partnerships that align with their vision.
Lessons Learned from Chase Rice’s Career
Chase Rice’s journey from major label artist to independent musician is a story of perseverance, strategy, and self-awareness. Having been part of the music industry for over a decade, he’s experienced both the highs and the lows.
While his split from Broken Bow Records was amicable, he acknowledges that it was the right move for him at the time. “I have no hard feelings toward BBR,” Rice clarifies. “They made a business decision, and I made mine.”
Hisdecisionto walk away allowed him to continue producing music on his terms. His latest album,Go Down Singin’, features 11 tracks that dive deep into personal topics like his struggles with sobriety and the loss of his father.
By taking control of his career, Rice has positioned himself as both a mentor and a role model for emerging artists like Moroney. His challenge to her may have been daunting, but it ultimately led to her showcasing her songwriting talent and gaining industry attention.
It’s a testament to the power of taking risks and trusting the process.
Advice
Explanation
Patience is Key
Don’t rush into signing with a label. Wait until you have leverage, like Moroney did with Sony.
Control Your Narrative
Retain control of your music and career decisions. Make labels come to you rather than the other way around.
Build Your Fanbase First
Focus on putting out quality music and growing your audience before seeking a record deal.
Take Risks
Don’t be afraid to challenge yourself and step outside of your comfort zone, as Moroney did with her songwriting.
Understand When to Walk Away
If a label or partnership isn’t working, know when it’s time to exit, just as Rice did with Broken Bow Records.
Table: Key Takeaways from Chase Rice’s Advice to New Artists
Conclusion
In the fast-paced world of country music, both Chase Rice and Megan Moroney have proven that success isn’t just about talent—it’s about strategy.
For Rice, leaving his record label and going independent was a calculated move that allowed him to retain control over his career.
For Moroney, patiently building her brand and waiting for the right record deal gave her the leverage needed to stay in control of her music.
Both artists show that while the music business can be tough, those who are willing to take risks and trust the timing of their careers can ultimately come out on top.
Rice’s advice to new artists is clear: be patient, stay true to your vision, and wait for the right moment to strike just like Megan Moroney did.
Chase Rice’s story serves as a reminder that the music industry is a marathon, not a sprint.
His challenge to Megan Moroney set her on a path to success, and his journey highlights the importance of strategy, patience, and self-confidence in a cutthroat industry.
For aspiring musicians, these lessons are invaluable and could make all the difference in their careers.
CHASE RICE: Sundae Conversation with Caleb Pressley
Last Updated: October 15, 2024
