by: Bee Delores
Last Updated: November 13, 2024
8 min read
8 min read
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Blake Shelton, the country superstar and longtime coach on The Voice , is ready to dive back into the world of reality TV, and this time, he’s bringing a twist.
In a unique partnership with Yellowstone creator Taylor Sheridan, Shelton is gearing up to launch a new singing competition show called The Road on CBS.
Set to premiere in fall 2025, The Road is designed to break away from the polished, studio-based singing contests we’re used to, bringing a raw, tour-based competition where singers must win over local crowds city by city.
Let’s take a closer look at what makes The Road different, the minds behind it, and why this show has the potential to reshape music competitions on television.
Instead of the usual shiny stage and studio audience, The Road takes a bold new approach by putting emerging artists on an actual tour.
Contestants will hit the road with an undisclosed headlining superstar and perform as opening acts at various venues across the United States.
In each city, they must win over the local fans to secure a spot on the next leg of the tour, creating a high-stakes, survival-of-the-fittest atmosphere.
The big twist? Blake Shelton may not be the headliner for the tour. CBS is keeping this detail under wraps, sparking speculation that another country superstar might join the project as the lead performer.
This mystery adds an extra layer of excitement as fans eagerly await the show’s premiere.
Sheridan shared his enthusiasm, saying, “No more shiny floors and studio audiences. This is where the rubber meets the road—literally. Get in the van, go to the next town, and win the crowd. Do it enough, and you become the next leader. Simple as that.”
Shelton’s fans have been missing him on The Voice since he left the show in May 2024 after 23 successful seasons .
Shelton’s new venture feels like a natural next step. Known for his humor, honesty, and knack for discovering talent, Shelton’s return to reality TV has been eagerly anticipated.
But this time, Shelton is stepping into the executive producer role, sharing duties with Sheridan and a production team that includes his longtime collaborator Lee Metzger and David Glasser. Shelton’s experience on The Voice has prepared him well for this project .
Reflecting on his role in The Road , he said, “I know a thing or two about singing competitions and what it’s like to chase a music dream and live life on tour. I’m looking forward to discovering new talent and giving them this platform.”
Taylor Sheridan has proven his ability to create captivating, gritty TV series with his Yellowstone Universe, which explores the rugged lives of Montana ranchers.
Now, he’s taking on the world of country music with that same unfiltered style. The Road will offer viewers a rare look at the highs and lows of touring life.
From cramped tour buses to grueling schedules and the pressure of performing, Sheridan’s vision is to showcase the realities of a life on the road that isn’t always glamorous.
“There is a revolution taking place in country music,” Sheridan said. “Building a platform with Blake for the next leaders of that revolution is an incredibly exciting venture.”
The raw concept of The Road is in line with Sheridan’s other reality project, The Last Cowboy , which aired on CMT.
Known for his authentic approach to storytelling, Sheridan’s involvement assures that The Road will dive deep into the genuine struggles and rewards of the music industry.
In addition to Shelton and Sheridan, The Road will be produced by MTV Entertainment Studios, 101 Studios, and Lucky Horseshoe Productions.
The combination of Shelton’s deep understanding of music competitions and Sheridan’s passion for gritty storytelling makes this production team one of the most promising partnerships in recent reality TV.
David Glasser , executive producer and founder of 101 Studios, shared his excitement: “This project has been a true labor of love that Taylor, Blake, Lee, and I have been talking about for some time now. I can’t thank CBS enough for supporting us on this journey to bring an incredible project to audiences everywhere.”
Lee Metzger, another executive producer with extensive experience working with Shelton on The Voice , said, “Blake and I have been working together a long time, and now joining forces with Taylor and David is literally the kind of team you dream about to bring something of this scale to country music fans.”
The Road will give fans a “backstage pass” into the world of touring musicians. As contestants pile into a tour bus and travel across the country, viewers will see the unpolished side of the music industry.
Instead of facing a panel of celebrity judges, the singers will face the real test: capturing the hearts of everyday fans in each city they visit.
While the stakes are high, the payoff remains somewhat mysterious. CBS hasn’t revealed what prize awaits the winner of The Road . The champion may land a record deal, embark on their headlining tour , or even earn the chance to perform alongside the show’s superstar headliner.
Whatever the reward, the journey alone is bound to be unforgettable for viewers and contestants alike.
The Road will debut on CBS, marking a fresh move for the network, which hasn’t traditionally focused on reality singing competitions.
This isn’t Sheridan’s first venture into country-themed television on a Paramount property, as Yellowstone and its spin-offs air on Paramount Network and CBS is under the same corporate umbrella.
The show’s gritty, real-world vibe fits well with CBS’s recent push for unscripted programming that offers authenticity over glamor.
Shelton and Sheridan’s involvement further strengthens CBS’s commitment to fresh, captivating content that appeals to a broad audience.
With reality singing shows like The Voice and American Idol maintaining strong followings, The Road brings a breath of fresh air with its unfiltered, tour-based approach.
Instead of artists battling in front of a select panel of judges, The Road gives the power directly to fans nationwide, adding unpredictability and authenticity.
Will The Road spark a new trend in music competition shows? With its focus on grit and real-life challenges, it has the potential to carve out a unique place in reality TV.
Fans can expect a more intimate look into the lives of rising stars and their journeys to potential fame.
Achievements | Release Year | Key Singles | Achievments |
---|---|---|---|
Blake Shelton (Debut Album)
|
2001 | “Austin,” “All Over Me,” “Ol’ Red” | “Austin” topped the charts for five weeks, the album went gold. |
The Dreamer
|
2003 | “The Baby,” “Heavy Liftin’,” “Playboys of the Southwestern World” | “The Baby” hit No. 1 for 3 weeks, album went gold. |
Blake Shelton’s Barn & Grill
|
2004 | “Some Beach,” “Goodbye Time,” “Nobody But Me” | “Some Beach” hit No. 1, and the album went gold. |
Pure BS
|
2007 | “Don’t Make Me,” “The More I Drink” | Both singles were top 20 hits. |
Startin’ Fires
|
2009 | N/A | Released alongside the greatest hits album Loaded . |
Hillbilly Bone (EP)
|
2010 | “Hillbilly Bone” | EP release. |
All About Tonight (EP)
|
2010 | “All About Tonight” |
EP release. |
Loaded: The Best of Blake Shelton
|
2010 | N/A | Compilation of Blake Shelton’s best hits. |
Lover of hiking, biking, horror movies, cats and camping. Writer at Wide Open Country, Holler and Nashville Gab.
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