Taylor Swift’s Eras Tour Book Hits Target Stores

From Stage to Page

Taylor Swift’s latest drop isn’t a song or an album, it’s a book. The pop icon is celebrating her record-breaking Eras Tour with Taylor Swift | The Eras Tour Book, a must-have keepsake for fans.

Exclusively available at Target, this release isn’t your typical publishing deal. Produced under Taylor Swift Publications, the book shows she’s not just rewriting music history, she’s owning the literary game, too.

Target’s Eras Tour Book Becomes the Hot Holiday Item

Taylor Swift’s Eras Tour Book debuted at Target stores on Friday, November 29. Fans were thrilled with this Black Friday surprise, snagging it just in time for the holiday shopping frenzy.

The excitement didn’t stop there as the book became available on Target’s website on Saturday, November 30. Whether in-store or online, this release turned into the ultimate Swiftie treasure of the season.

Taylor’s Exclusive: Eras Tour Book and TTPD Album

In addition to the exclusive Eras Tour Book , Target also dropped Taylor Swift’s The Tortured Poets Department: The Anthology album on both vinyl and CD. This 35-track collection includes four acoustic versions of fan faves like Fortnight, Down Bad , But Daddy I Love Him , and Guilty as Sin .

For the first time ever, the album is available in these formats, making it an extra special treasure for Swifties. Pair it with the Eras Tour Book for the ultimate Taylor haul, because let’s be real, who doesn’t want more exclusive goodies in their collection?

Eras Tour Book Breaks Records with Unstoppable Sales

“Taylor Swift | The Eras Tour Book” took the world by storm, selling 814,000 copies in just its first two days, according to Circana BookScan. It became the fastest-selling new release of 2024, talk about a record-breaker.

By Friday, November 29, the book had already become Target’s No. 1 new release and its highest-selling book of the year. Swift’s magic continues to dominate, both on and off the stage.

Second-Highest Nonfiction Debut Ever

This makes Taylor Swift’s book the second-highest nonfiction debut in history, just behind Barack Obama’s A Promised Land , which sold 816,300 copies in its first week in 2020.

Swift’s numbers are even more impressive given that her book went on sale during a shorter, two-day Black Friday window. Unlike Obama’s memoir, which was available at all major retailers, Swift’s book was exclusive to Target, making her sales even more remarkable.

The Black Friday Swiftie Surge

Fans were buzzing with excitement ahead of the release, and you could feel the energy in the air as early as 5:30 a.m. on Black Friday. Shoppers lined up outside Target, eager for the doors to open at 6:00 a.m., with the Eras Tour Book and exclusive Swiftie merch at the top of their lists.

Once inside, they were quickly ushered to a special line just for the book and album. The store manager shared that it was the first time since the pandemic that he’d seen such a crowd for a Black Friday drop. Talk about a Swiftie takeover.

How Taylor Swift Built Buzz for Her Eras Tour Book

Target first teased the Eras Tour Book in an Instagram post on October 15, instantly building anticipation among fans. Taylor later joined in, promoting the book in her own post.

Sharing her excitement, she wrote, “This tour has been the most wondrous experience, and I knew I wanted to commemorate the memories we made together in a special way.” Talk about turning unforgettable moments into a timeless keepsake.

How the Eras Tour Book is Boosting Target’s Bottom Line

The Eras Tour Book isn’t just a fan favorite, it’s an economic powerhouse. According to The Wall Street Journal , Target ordered a whopping 2 million copies, with a potential $80 million in sales if the initial print run sells out.

For Target, the timing couldn’t be better. The retailer’s recent sales and profits fell short of expectations, and Swift’s star power might just give them the boost they need this quarter.

Inside the Pages of the Eras Tour Book

Let’s dive into what makes this book a must-have for Swifties. The  Eras Tour Book  is a 256-page hardcover masterpiece chronicling Taylor’s wildly successful concert tour and is packed with unforgettable moments.

Priced at $39.99 , this exclusive keepsake is only available in a hardback edition. It’s the ultimate collector’s item for fans who want to relive the magic of the Eras Tour again and again.

Personal Reflections by Taylor Swift

The book gives fans a deeper look into Swift’s journey through the Eras Tour with personal reflections from the pop star herself.

Her intimate thoughts add a special touch, offering insights into her creative process and the challenges she overcame during the making of one of the most successful music tours ever.

It’s like getting a front-row seat to Swift’s mind. These reflections make the book even more special for fans who want to connect with her story.

A Visual Journey of the Eras Tour

The Eras Tour Book is a visual masterpiece, packed with over 500 images that capture the magic of Swift’s legendary tour. It features never-before-seen photos from her concerts, exclusive rehearsal shots, and stunning moments from every era of her career.

This book is a true fan’s dream. From high-energy performances to intimate backstage moments, it’s an inside look at what made the Eras Tour so unforgettable. Grab it now and relive the epic journey, one photo at a time.

Exclusive Behind-the-Scenes Content

Fans get an exclusive behind-the-scenes look with rehearsal photos showing Swift and her team prepping for the show. The book also highlights stunning images of instruments, costumes, and set pieces, showcasing the tour’s visual brilliance.

It’s a backstage pass to the magic. These snapshots reveal the hard work and creativity that made the Eras Tour unforgettable.

Designer Sketches

For fashion lovers, the book includes exclusive designer sketches, offering a peek into the creative process behind the tour costumes. These sketches highlight the artistry and attention to detail that turned Swift’s tour visions into stunning reality.

It’s a true treat for anyone who loves fashion and design. These visuals showcase the effort and creativity that made Swift’s wardrobe a key part of the tour’s magic.

Eras Tour Unfolded

Taylor Swift’s Eras Tour , her sixth concert tour, kicked off on March 17, 2023, in Glendale, Arizona, and wrapped up on December 8, 2024, in Vancouver. Spanning five continents with 149 shows, it celebrates her entire musical journey.

The setlist featured over 40 songs arranged into 10 acts representing her studio albums. In May 2024, the show was revamped to include tracks from her eleventh album, The Tortured Poets Department , making the experience even more unforgettable.

Making History with The Eras Tour

Taylor Swift’s Eras Tour has been a phenomenal success and possibly became the highest-grossing tour ever. Forbes declared her a billionaire in April 2024, driven largely by the tour’s unmatched popularity.

The tour has reshaped the music industry and set new standards for live performances. Two decades in, Swift’s career has reached legendary status, leaving an indelible mark on pop culture and music history.

Fans weren’t the only ones captivated by the tour. Discover the Top Celebs Spotted at Swift’s Eras Tour Shows.

Exclusive Memorabilia, but with a Few Bumps

Fans have had mixed reactions to The Eras Tour Book . While it’s a hit for its exclusive memorabilia, some have pointed out issues like spelling errors, blurry images, and missing pages.

Despite these issues, the book remains a fan favorite, with its one-of-a-kind memorabilia still resonating with Swifties around the world. For many, the excitement of owning this special piece of Taylor’s legacy outweighs the minor flaws.

Explore The Journey of Taylor Swift and see how her incredible career led to the record-breaking Eras Tour.

Read more:

Taylor Swift’s Goofy Eras Tour Finale

Taylor Swift’s Epic Miami Eras Tour Adventure