When no one makes what I want to buy, I cannot spend money. This situation not give an chance used to my money. However, when someone offers the merchandise, my money can be revived. If thing wanted doesn't exist as a merchandise, it is not significant to have a lot of money. This state is called an loss of chance in the standpoint where the business is done. The chance to gain was missed. This is unhappy for both. It is an essential meaning of the business only to bury this gap.