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2006.11.14

Manhattan Associates Momentum in Europe　パッケージ・ソフトの導入と準備

(1)

テーマ：ビジネス・起業に関すること。(20330)

カテゴリ： WMS / WCS

ARC Advisory Groupのリポートによると、Manhattan Associatesはヨーロッパの英国において順調な拡張を続けているが、フランス、ドイツなどでは苦戦を強いられているようです。この記事の中では、RFIDがヨーロッパにおける電波の規制が原因で小規模なトライアルが行われている程度で、MA導入の牽引役にはなっていない事も伝えています。また米国から進出しているTMSのサプライヤーが、ヨーロッパの会社の多くが専属の運送会社を使っているなどのアメリカとの違いを取り入れていないために苦戦をしている事。MAが顧客のヨーロッパにおける要求を取り入れることを続ければTMSの分野におけるリーダーシップが取れる可能性についても伝えています。詳しくは、下の記事をご覧下さい。日本においてMAやSAPのようなパッケージ・ソフトが欧米並みに普及しないことが時に話題となります。私の経験では、日本企業が（外国の現地法人も含めて）アウトソーシングの準備が出来ていない状況にあるのが原因ではないかと思っています。 Job Descriptionが正確に出来ないような会社運営をしているところにパッケージ・ソフトを導入することは至難の業ですし、どんなに旨く導入されても顧客の満足を得ることは出来ません。パッケージ・ソフトの導入が必ずしも何時も得策とは思いませんが、このオプションを最初から放棄している状況は、不利な事と思います。アウトソーシング会社と大人の付き合いが出来るところまで、日本企業が成長すれば、選択の幅が大きく拡大すると思うのですが、、、
Field Report: Manhattan Associates' Momentum in Europe By Simon Bragg, ARC Advisory Group Manhattan Associates (MA) has been consolidating its position in the UK, with a team of 99 people, supporting 85 customers. During 2005/06, there were 25 deals with customers, and 26 customers went live. Four out of the top five UK food retailers are Manhattan customers, five of the leading 3PL's, as well as over 30 high street fashion brands. UK Trends New Manhattan Initiatives Manhattan Associates has established a Performance Services team, whose main role is to help customers extract the most value from Manhattan's solutions. Their focus is supporting customer's process and business issues, not technical issues. One customer, apparently, had always allocated 10 people to the fast, average, and slow areas of their warehouse. Since the performance management team could better analyze the labor requirements, they could generate the figures to show that the fast team was overstretched, and the slow team underutilized. With the figures in the hands, management could institute the changes. Other WMS companies are developing collaborative production management solutions, but MA, through acquisition, has expanded its solution to supply chain planning and execution. Boots Alliance Many US based TMS companies have failed to replicate their success in the European market. Partly because European transportation management processes are different to those in the US, and US suppliers have not developed appropriate European functionality. For instance, European companies often use dedicated fleets, even if the fleet is managed by a 3PL or is privately owned. However, a major UK retailer is currently implementing MA's TMS solutions, and if MA continues to understand and adopt European requirements, the company could contend for leadership of the European transportation software market. Over the last year, Manhattan Associates has developed four channel partners, in Russia, Nordics, South Africa and the Middle East. In ARC's view, it continues to be extremely difficult for an ethical US company to do business directly in Russia, yet there are around 82 warehouses currently under construction in St. Petersburg. Conclusion European growth has been relatively slow over the last few years, as Manhattan Associates has had challenges in Germany, and France is proving a tough market to dominate. There are opportunities in the EU accession countries, which have yet to be exploited. Nevertheless, in the UK, MA has developed a set of initiatives and solutions that if rolled out across Europe will enable the company to increase market share over the coming years.

ARC Advisory Groupのリポートによると、Manhattan Associatesはヨーロッパの英国において順調な拡張を続けているが、フランス、ドイツなどでは苦戦を強いられているようです。

この記事の中では、RFIDがヨーロッパにおける電波の規制が原因で小規模なトライアルが行われている程度で、MA導入の牽引役にはなっていない事も伝えています。

また米国から進出しているTMSのサプライヤーが、ヨーロッパの会社の多くが専属の運送会社を使っているなどのアメリカとの違いを取り入れていないために苦戦をしている事。MAが顧客のヨーロッパにおける要求を取り入れることを続ければTMSの分野におけるリーダーシップが取れる可能性についても伝えています。

詳しくは、下の記事をご覧下さい。

日本においてMAやSAPのようなパッケージ・ソフトが欧米並みに普及しないことが時に話題となります。私の経験では、日本企業が（外国の現地法人も含めて）アウトソーシングの準備が出来ていない状況にあるのが原因ではないかと思っています。

Job Descriptionが正確に出来ないような会社運営をしているところにパッケージ・ソフトを導入することは至難の業ですし、どんなに旨く導入されても顧客の満足を得ることは出来ません。

パッケージ・ソフトの導入が必ずしも何時も得策とは思いませんが、このオプションを最初から放棄している状況は、不利な事と思います。

アウトソーシング会社と大人の付き合いが出来るところまで、日本企業が成長すれば、選択の幅が大きく拡大すると思うのですが、、、

Field Report: Manhattan Associates' Momentum in Europe

By Simon Bragg, ARC Advisory Group

Manhattan Associates (MA) has been consolidating its position in the UK, with a team of 99 people, supporting 85 customers. During 2005/06, there were 25 deals with customers, and 26 customers went live. Four out of the top five UK food retailers are Manhattan customers, five of the leading 3PL's, as well as over 30 high street fashion brands.

UK Trends

New Manhattan Initiatives
Manhattan Associates has established a Performance Services team, whose main role is to help customers extract the most value from Manhattan's solutions. Their focus is supporting customer's process and business issues, not technical issues. One customer, apparently, had always allocated 10 people to the fast, average, and slow areas of their warehouse. Since the performance management team could better analyze the labor requirements, they could generate the figures to show that the fast team was overstretched, and the slow team underutilized. With the figures in the hands, management could institute the changes.

Other WMS companies are developing collaborative production management solutions, but MA, through acquisition, has expanded its solution to supply chain planning and execution. Boots Alliance

Many US based TMS companies have failed to replicate their success in the European market. Partly because European transportation management processes are different to those in the US, and US suppliers have not developed appropriate European functionality. For instance, European companies often use dedicated fleets, even if the fleet is managed by a 3PL or is privately owned. However, a major UK retailer is currently implementing MA's TMS solutions, and if MA continues to understand and adopt European requirements, the company could contend for leadership of the European transportation software market.

Over the last year, Manhattan Associates has developed four channel partners, in Russia, Nordics, South Africa and the Middle East. In ARC's view, it continues to be extremely difficult for an ethical US company to do business directly in Russia, yet there are around 82 warehouses currently under construction in St. Petersburg.

Conclusion
European growth has been relatively slow over the last few years, as Manhattan Associates has had challenges in Germany, and France is proving a tough market to dominate. There are opportunities in the EU accession countries, which have yet to be exploited. Nevertheless, in the UK, MA has developed a set of initiatives and solutions that if rolled out across Europe will enable the company to increase market share over the coming years.

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