Beaujolais Nouveau this year was the lifting of the ban (20th November) November third Thursday . Land is located in the north of France southeastern Lyon , is Beaujolais district , known for its production of wine in particular, is famous for new wine from the old days . This is called Beaujolais nouveau and is lifted in November third Thursday every year , the specialty products . As it was the main purpose is to check the workmanship of the grape of the year , wine suppliers were the main customers before, but then , way as an event ban day , to sell in a big way as the new wine is established , in France , and are sold to consumers in general the same purpose as the Japanese now . From the old days , custom of Edo is be thankful only for the food that is in season and first Bonito is seen in Japan , but it is in the tradition of this time it 's get the new wine seasonal smartly exactly . You can purchase the Beaujolais nouveau willingly at a convenience store these days . Enjoy Beaujolais Nouveau next week by all means .