Sign up for the newsletter at JohnWallStreet.com. On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down withUniversity of UtahDirector of AthleticsMark HarlanandCrimson Brand PartnersCEOMatt Webb. In this 50-minute conversation, the four discuss: - Integrating Campus and Athletics Creates an Unmatched Brand Proposition - Prioritizing Reinvestment and Flexibility in a PE Partnership - Local Integration Distinguishing School-Level Patch Partnerships Chapters: 0:00 Introduction 1:06 Utah Athletics' Financial Position & Why a New Model Was Needed 3:32 Forming Crimson Brand Partners with Otro Capital 5:44 Breaking Down Silos: One Unified University Brand 9:02 The University's Massive Marketing Reach 13:09 Why Bring in Private Equity Capital 18:28 Governance, Control & Deal Structure 22:37 Revenue Growth & Corporate Partnership Opportunities 29:27 Fan Experience & Facility Upgrades 32:42 NIL, Content Strategy & Above-the-Cap Revenue 37:49 Ticketing Strategy & Price Discipline 40:34 Conference-Level Deals vs Local Monetization 46:33 The Move from Under Armour to Adidas 49:16 Closing Thoughts
