Tim Payne, the little-known New Zealand defender who became a social media celebrity, will leave his home country to play for Paraguay's reigning champion Olimpia, a team with a long tradition in South American soccer. Payne's popularity soared after a campaign orchestrated by the Argentine influencer El Scarso, who identified Payne as the least-known player at the World Cup based on his small social media following and asked his followers to unite to make him famous. Tim Payne, from cradle to grave.