Tom Brady 's relationship with the New England Patriots briefly spilled into public view this week, playing out across Instagram before ending with a clear message of support.
Tom Brady first raised eyebrows after unfollowing the New England Patriots on Instagram during Super Bowl LX week, a move that followed his public decision not to pick the team over the Seattle Seahawks .
What followed was a rapid shift that ultimately ended with Brady backing the franchise he helped define.
Photo by Jim Rogash/Getty Images
Fans noticed that Tom Brady had unfollowed the Patriots' official Instagram account as debate swirled around his neutral stance on Super Bowl LX.
The move intensified criticism from former teammates and supporters, particularly given Brady's six Super Bowl titles with the franchise and his status as the most successful player in team history.
Shortly afterward, Brady quietly refollowed the Patriots on Instagram, signalling a soft reversal that preceded a more direct show of support.
The sequence suggested Brady was responding to backlash as questions mounted about his loyalty to the organisation that shaped his career.
Brady later posted an Instagram story featuring Patriots owner Robert Kraft, offering public encouragement ahead of Super Bowl LX.
In the message, Brady told Kraft to go win a seventh Super Bowl, a milestone that would match Brady's own unprecedented total.
Brady won six Super Bowls with the Patriots during his 20 seasons in New England and added a seventh championship with the Tampa Bay Buccaneers .
That personal achievement remains unmatched in NFL history, underscoring the weight behind Brady's support as the Patriots attempt to return to the top without him.
After initially distancing himself, Brady's final message made his position clear, reaffirming his connection to the Patriots as they chase history once again.
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