Penske Corporation's Jonathan Gibson outlines INDYCAR's future plans including NFL partnerships and new media ventures.
Gibson reveals INDYCAR's NFL partnerships and new video game.
Video Transcript
When we did the relationship with the Cowboys and the Rangers and the success we saw with that event, other NFL teams have reached out because they wanna forge similar relationships with us and put on events around their stadiums.
We're looking at scripted series, potential motion picture opportunities, unscripted series.
You know, this year, through our partnership with Fox, we launched a unique platform with Shadow Lion, which is an agency, owned by Tom Brady, and we're doing short-form content every week.
you know, 15, 20-minute videos that really bring fans deeper into the sport, get to know the personalities of the owners, the drivers.
And then I think lastly, you know, we've got a video game coming out later this year.
First one since 2005, and it's gonna be a great platform for us to engage the youth and younger audience, and so I couldn't be more excited about where we're going.
