Sean Strickland 'sick to my stomach' after attending Adin Ross’ MMA event

Sean Strickland criticized the influencer community after attending Adin Ross' Brand Risk 14 boxing event in Las Vegas, amid the growing involvement of social media influencers in MMA. In remarks following the event, Sean Strickland said he regretted attending Adin Ross' Brand Risk 14 and felt "less of a man." The influencer boxing card drew figures such as Dana White and Arman Tsarukyan. Streamers including the Nelk Boys, N3on, Ross, and Nina Marie-Daniele have been appearing regularly with UFC athletes. White has said the influencer community will eventually replace traditional MMA media. Strickland also voiced frustration with the rise of online streamers and their large followings, calling it sad and saying he wants it to stop.