Apple
American multinational technology company based in Cupertino, California
Overview
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, and known for consumer electronics, software and online services.
Weekend Reads
Adria Arjona turned herself into a ruthless action star
No, she won't spill the beans about that superhero rumor.
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Barchart
Rick Orford
Tim Cook Just Left Apple With a Massive Problem to Solve
Apple's Tim Cook era ends after 15 years and $4.7T growth. Now John Ternus inherits the AI mess, Siri's Google deal, and a make-or-break September event.
19 min read -
24/7 Wall St.
Alex Sirois
Apple Is at $325. Is This Overbought or the Start of a Re-Rating?
Apple just delivered its best June quarter ever, and the stock is up nearly 40% in a year, yet analyst upgrades are drying up and cost headwinds are quietly building. The bull and bear cases have never collided this hard at the same price.
6 min read -
GuruFocus.com
Renato Neves, CFA
Apple's Memory Costs Quadrupled and Ternus Sets the Price
KeyBanc says pricing is the main unknown and expects the event to weigh on the stock
1 min read -
Gadget Review
Alex Barrientos
Apple’s $250M AI Settlement Is Paying Out Earlier – Here’s What You’ll Get
Apple's $250M Siri settlement pays eligible iPhone owners $25–$95 per device, with payments expected in spring 2027.
3 min read -
Benzinga
Surbhi Jain
Can Apple's New CEO Pull Off a Premium-Only iPhone Launch?
Apple Inc‘s September iPhone event has always been its biggest product showcase. This year, however, the spotlight is on something far less tangible than new hardware: whether new CEO John Ternus can successfully execute Apple’s boldest iPhone strategy in years—a...
5 min read -
Insider Monkey
Ghazal Ahmed
Apple May Need a Foldable iPhone to Avoid a Revenue Slowdown Next Year
Apple Inc. (NASDAQ:AAPL) has officially entered its John Ternus era from a position of strength, but Wall Street believes that the next leg of growth depends on two unproven bets. On September 2, DA Davidson analyst Gil Luria reiterated a Neutral rating on the stock with a $270.00 price target. The firm asserts that Apple’s ability […]
3 min read -
Trefis
Trefis Team
What's the Real Fuel for Apple Stock's Next Climb?
The biggest opportunity for the stock isn't some futuristic gadget, but a powerful dynamic hiding in plain sight in its latest results.
4 min read -
GuruFocus.com
Khac Phu Nguyen
Apple's $54.25 Billion iPhone Engine Faces Its Foldable Moment
The September 9 launch must defend a franchise supplying nearly half of Apple's quarterly revenue.
1 min read -
Quartz
Cris Tolomia
Apple stock becomes hedge as AI trade wobbles in 2026
Apple's 30-day correlation to the Nasdaq-100 hit its most inverse level since 2005, according to a CNBC analysis
2 min read -
24/7 Wall St.
Omor Ibne Ehsan
Apple’s New CEO Has 8 Days to Answer the AI Question That Could Redefine Computing
John Ternus steps into the CEO role at Apple with the stock near a record high, but the hardware event eight days away demands something far harder than a good quarter: a convincing answer to why the iPhone stays at the center of computing when AI agents start replacing the apps on it.
6 min read -
MarketBeat
Sam Quirke, MarketBeat
What Does Apple's TV Price Hike Say About Where the Stock Is Heading?
Apple raised Apple TV and Apple One prices up to 20%, highlighting its services-driven strategy as new CEO John Ternus takes over and shares trade near record highs.
5 min read -
Gadget Review
Alex Barrientos
Phil Schiller Steps Back From Apple’s App Store and Product Events
Phil Schiller steps back from Apple's App Store and product events as Eddy Cue, Carson Oliver, and Nola Weinstein take over ahead of a major September 9 event.
2 min read -
24/7 Wall St.
Thomas Richmond
Top Business Leader Says Apple’s Next CEO Has One Job: Fix Siri
Apple's next CEO inherits a trillion-dollar empire and a glaring weakness that rivals have exploited for years. A top tech analyst says fixing one product could determine whether Apple leads the AI era or gets left behind.
4 min read -
Fortune
Apple's new CEO is a "man of the people." Can he win the AI race?
Apple CEO John Ternus has officially stepped into the top job as the company confronts some of the biggest trials of its 50-year history. Fortune Technology Correspondent Sebastian Herrera explains the challenges Ternus is up against, and what analysts think he needs to watch out for.
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TheStreet
Tobi Opeyemi Amure
Apple’s new CEO inherits a fortune and an AI question
John Ternus takes with a balance sheet that looks nothing like Big Tech’s, and that may turn out to be the whole point.
7 min read -
NY Post
Aurielle Weiss
Apple TV just raised its monthly bill, again — but they’re not the only streamer to hike prices this year
Nearly every streaming service has seen a price increase this year alone.
3 min read -
24/7 Wall St.
Douglas A. McIntyre
Tim Cook Sold 3.1 Billion iPhones
Tim Cook moved billions of iPhones and doubled Apple's slice of the S&P 500, yet one looming question about his legacy may overshadow all of it: did sitting out the AI arms race save Apple or doom it?
3 min read
