Performance Talks CMO Corner: How American Eagle Outfitters’ Craig Brommers is achieving both brand and performance outcomes with Meta’s AI-powered tools.

Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

In this edition of Performance Talks: CMO Corner, Karin Tracy sits down with American Eagle Outfitters CMO Craig Brommers who has helped the brand crack the code on engaging Gen Z in authentic ways while hitting sales goals.

American Eagle Outfitters was just named the number two teen brand on the Piper Survey, and number one brand for female teens and has been able to achieve lower CPMs for digital campaigns that have driven both online and offline sales. How have they been able to accomplish this?

Watch our latest performance talks to hear from Craig on:

• How leaning into AI is driving efficiency, audience engagement, and sales
• How AEO has been able to drive and measure offline and online sales
• What AEO is bullish on as we head into Q4
• The secret ingredient to staying top of mind with Gen Z