Picking up on the Hollywood movies that stimulated the travel business during this era, we find the following. The TV show "Love Boat," which was enjoyed at after-dinner family reunions, succeeded in instilling the romantic world of cruise travel in many people.
September 24, 1977. At 10 p.m. on Saturday, ABC Television, one of the three major networks in the United States, aired the premiere of "The Love Boat," based on the 1974 book by Geraldine Sanders. This was the beginning of a series of romantic-comedy television dramas about Captain Stebbin and his crew and passengers on board the 20,000-ton, 640-passenger Pacific Princess of Princess Cruises Inc.
Produced by Aaron Spelling of Charles Angel (1976-81). One episode was broadcast each week as the series toured the ports of call on each cruise. (Along with foreign ports of call, cruises made a strong impression on viewers as a new form of travel.) For the first seven years of its television run, the program remained as popular as The Ed Sullivan Show, the most popular show of its time.
) In the seven years since the show was broadcast, it has remained as popular as the Ed Sullivan Show, the most popular show of its time, and has always sold out early because passengers were allowed to participate. With the advent of this program, travel became more accessible to Americans. The "Love Boat" series continued until the spring of 1986, using the major cruise ships of the time. It continued to be filmed on location and aired as a two-hour special on the ship. The romance and the fun of living on a ship made it into a teaser, and the cruise was considered the "perfect vacation," a tradition that has been passed down through the generations by Americans ever since.
At a time when the process of reunion was centered on television, the impact of this program was enormous. Princess Cruise continued to promote Gavin McLeod, who played the lead Captain Staving in the film, as a spokesman for the brand.
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