webpage_view

    • The webpage_view resource allows you to analyze user interactions with specific webpages on your site.

    • You can segment data by ad network type, conversion action name, date, device, and more.

    • Metrics available include all conversions, clicks, cost, click-through rate (CTR), and impressions, providing insights into webpage performance.

    • This resource can be used in conjunction with other resources like ad group, campaign, and customer for a comprehensive analysis.

    • The webpage_view.resource_name field is a unique identifier for each webpage view and follows a specific format.

    A webpage view.

    Attributed resources
    ad_group
    ad_group_criterion
    campaign
    customer

    Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

    Fields/Segments/Metrics

    This page shows all metrics and segments that can be put in the same SELECT clause as the fields of webpage_view . However, when you specify webpage_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when webpage_view is specified in the FROM clause.

    Is webpage_view specified in the FROM clause of your query?

     Resource fields
    resource_name
     Segments
    ad_network_type
    conversion_action
    conversion_action_category
    conversion_action_name
    date
    day_of_week
    device
    keyword.ad_group_criterion
    keyword.info.match_type
    keyword.info.text
    month
    quarter
    week
    year
     Metrics
    absolute_top_impression_percentage
    all_conversions
    all_conversions_by_conversion_date
    all_conversions_from_interactions_rate
    all_conversions_from_interactions_value_per_interaction
    all_conversions_value
    all_conversions_value_by_conversion_date
    all_conversions_value_per_cost
    average_cost
    average_cpc
    average_cpm
    clicks
    client_account_conversions
    client_account_conversions_value
    client_account_view_through_conversions
    conversions_from_interactions_value_per_interaction
    cost_micros
    cost_per_all_conversions
    cost_per_current_model_attributed_conversion
    cross_device_conversions
    cross_device_conversions_value
    ctr
    impressions
    interaction_event_types
    interaction_rate
    interactions
    search_budget_lost_impression_share
    search_exact_match_impression_share
    search_impression_share
    search_rank_lost_impression_share
    top_impression_percentage
    value_per_all_conversions
    value_per_all_conversions_by_conversion_date

    webpage_view.resource_name

    Field description
    The resource name of the webpage view. Webpage view resource names have the form: customers/{customer_id}/webpageViews/{ad_group_id}~{criterion_id}
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    segments.ad_network_type

    Field description
    Ad network type.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action

    Field description
    Resource name of the conversion action.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action_category

    Field description
    Conversion action category.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.conversion_action_name

    Field description
    Conversion action name.
    Category
    SEGMENT
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.date

    Field description
    Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.day_of_week

    Field description
    Day of the week, for example, MONDAY.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.device

    Field description
    Device to which metrics apply.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DeviceEnum.Device
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.keyword.ad_group_criterion

    Field description
    The AdGroupCriterion resource name.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    segments.keyword.info.match_type

    Field description
    The match type of the keyword.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.keyword.info.text

    Field description
    The text of the keyword (at most 80 characters and 10 words).
    Category
    SEGMENT
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.month

    Field description
    Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.quarter

    Field description
    Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.week

    Field description
    Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.year

    Field description
    Year, formatted as yyyy.
    Category
    SEGMENT
    Data Type
    INT32
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.absolute_top_impression_percentage

    Field description
    Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_by_conversion_date

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_from_interactions_rate

    Field description
    All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_from_interactions_value_per_interaction

    Field description
    The value of all conversions from interactions divided by the total number of interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value

    Field description
    The value of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value_by_conversion_date

    Field description
    The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value_per_cost

    Field description
    The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cost

    Field description
    The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cpc

    Field description
    The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.average_cpm

    Field description
    Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.clicks

    Field description
    The number of clicks.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_from_interactions_value_per_interaction

    Field description
    The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_micros

    Field description
    The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_all_conversions

    Field description
    The cost of ad interactions divided by all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cost_per_current_model_attributed_conversion

    Field description
    The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions

    Field description
    Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.cross_device_conversions_value

    Field description
    The sum of the value of cross-device conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.ctr

    Field description
    The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.impressions

    Field description
    Count of how often your ad has appeared on a search results page or website on the Google Network.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.interaction_event_types

    Field description
    The types of payable and free interactions.
    Category
    METRIC
    Data Type
    ENUM
    Type URL
    google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    True

    metrics.interaction_rate

    Field description
    How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.interactions

    Field description
    The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_budget_lost_impression_share

    Field description
    The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_exact_match_impression_share

    Field description
    The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_impression_share

    Field description
    The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.search_rank_lost_impression_share

    Field description
    The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.top_impression_percentage

    Field description
    The percent of your ad impressions that are shown adjacent to the top organic search results.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_all_conversions

    Field description
    The value of all conversions divided by the number of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_all_conversions_by_conversion_date

    Field description
    The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
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