ad_group_bid_modifier

    • Represents a bid modifier for an ad group, allowing adjustments based on criteria like device type.

    • Bid modifiers range from 0.1 to 10.0 (or 1.0 to 6.0 for PreferredContent), with 0 used to opt out of a device type.

    • Includes fields like bid_modifier , device.type , and resource_name , providing information about the modifier and its associated ad group.

    • Fields from linked resources (ad group, campaign, customer) can be selected but won't segment metrics.

    Represents an ad group bid modifier.

    Attributed resources
    ad_group
    campaign
    customer

    Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

    Fields/Segments/Metrics

    This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group_bid_modifier . However, when you specify ad_group_bid_modifier in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group_bid_modifier is specified in the FROM clause.

    Is ad_group_bid_modifier specified in the FROM clause of your query?

     Resource fields
    bid_modifier
    device.type
    resource_name
     Segments
    date
    keyword.ad_group_criterion
    keyword.info.match_type
    keyword.info.text
     Metrics
    clicks
    client_account_conversions
    client_account_conversions_value
    client_account_view_through_conversions
    conversions_from_interactions_value_per_interaction
    ctr
    impressions

    ad_group_bid_modifier.bid_modifier

    Field description
    The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Use 0 to opt out of a Device type.
    Category
    ATTRIBUTE
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    ad_group_bid_modifier.device.type

    Field description
    Type of the device.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DeviceEnum.Device
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    ad_group_bid_modifier.resource_name

    Field description
    The resource name of the ad group bid modifier. Ad group bid modifier resource names have the form: customers/{customer_id}/adGroupBidModifiers/{ad_group_id}~{criterion_id}
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    segments.date

    Field description
    Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.keyword.ad_group_criterion

    Field description
    The AdGroupCriterion resource name.
    Category
    SEGMENT
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    segments.keyword.info.match_type

    Field description
    The match type of the keyword.
    Category
    SEGMENT
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.keyword.info.text

    Field description
    The text of the keyword (at most 80 characters and 10 words).
    Category
    SEGMENT
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.clicks

    Field description
    The number of clicks.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.conversions_from_interactions_value_per_interaction

    Field description
    The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.ctr

    Field description
    The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.impressions

    Field description
    Count of how often your ad has appeared on a search results page or website on the Google Network.
    Category
    METRIC
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
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