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Creating a Hotel Campaign

The first step in implementing Hotel Ads is creating a Hotel campaign. In creating a Hotel campaign, you set its budget, bidding strategy, and Hotel Ads Center account ID.

Here are the steps in setting up a Hotel campaign:

Set the campaign's advertising_channel_type to HOTEL .
Create a HotelSettingInfo , setting its hotel_center_id , and then add it to the campaign.
Create a PercentCpc bidding strategy for the campaign. For details on bidding strategies and setting bids, see Bidding Overview .

These steps are demonstrated in the following code.

Java

 private 
  
 void 
  
 runExample 
 ( 
  
 GoogleAdsClient 
  
 googleAdsClient 
 , 
  
 long 
  
 customerId 
 , 
  
 long 
  
 hotelCenterAccountId 
 , 
  
 long 
  
 cpcBidCeilingMicroAmount 
 ) 
  
 { 
  
 // Creates a budget to be used by the campaign that will be created below. 
  
 String 
  
 budgetResourceName 
  
 = 
  
 addCampaignBudget 
 ( 
 googleAdsClient 
 , 
  
 customerId 
 ); 
  
 // Creates a hotel campaign. 
  
 String 
  
 campaignResourceName 
  
 = 
  
 addHotelCampaign 
 ( 
  
 googleAdsClient 
 , 
  
 customerId 
 , 
  
 budgetResourceName 
 , 
  
 hotelCenterAccountId 
 , 
  
 cpcBidCeilingMicroAmount 
 ); 
  
 // Creates a hotel ad group. 
  
 String 
  
 adGroupResourceName 
  
 = 
  
 addHotelAdGroup 
 ( 
 googleAdsClient 
 , 
  
 customerId 
 , 
  
 campaignResourceName 
 ); 
  
 // Creates a hotel ad group ad. 
  
 addHotelAdGroupAd 
 ( 
 googleAdsClient 
 , 
  
 customerId 
 , 
  
 adGroupResourceName 
 ); 
 } 
   AddHotelAd 
 . 
 java

C#

 public 
  
 void 
  
 Run 
 ( 
 GoogleAdsClient 
  
 client 
 , 
  
 long 
  
 customerId 
 , 
  
 long 
  
 hotelCenterAccountId 
 , 
  
 long 
  
 cpcBidCeilingMicroAmount 
 ) 
 { 
  
 try 
  
 { 
  
 // Create a budget to be used by the campaign that will be created below. 
  
 string 
  
 budgetResourceName 
  
 = 
  
 AddCampaignBudget 
 ( 
 client 
 , 
  
 customerId 
 ); 
  
 // Create a hotel campaign. 
  
 string 
  
 campaignResourceName 
  
 = 
  
 AddHotelCampaign 
 ( 
 client 
 , 
  
 customerId 
 , 
  
 budgetResourceName 
 , 
  
 hotelCenterAccountId 
 , 
  
 cpcBidCeilingMicroAmount 
 ); 
  
 // Create a hotel ad group. 
  
 string 
  
 adGroupResourceName 
  
 = 
  
 AddHotelAdGroup 
 ( 
 client 
 , 
  
 customerId 
 , 
  
 campaignResourceName 
 ); 
  
 // Create a hotel ad group ad. 
  
 AddHotelAdGroupAd 
 ( 
 client 
 , 
  
 customerId 
 , 
  
 adGroupResourceName 
 ); 
  
 } 
  
 catch 
  
 ( 
 GoogleAdsException 
  
 e 
 ) 
  
 { 
  
 Console 
 . 
 WriteLine 
 ( 
 "Failure:" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Message: {e.Message}" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Failure: {e.Failure}" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Request ID: {e.RequestId}" 
 ); 
  
 throw 
 ; 
  
 } 
 } 
   AddHotelAd 
 . 
 cs

PHP

 private static function addHotelCampaign( 
 GoogleAdsClient $googleAdsClient, 
 int $customerId, 
 string $budgetResourceName, 
 int $hotelCenterAccountId, 
 int $cpcBidCeilingMicroAmount 
 ) { 
 // Creates a campaign. 
 $campaign = new Campaign([ 
 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), 
 // Configures settings related to hotel campaigns including advertising channel type 
 // and hotel setting info. 
 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 
 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), 
 // Recommendation: Set the campaign to PAUSED when creating it to prevent 
 // the ads from immediately serving. Set to ENABLED once you've added 
 // targeting and the ads are ready to serve. 
 'status' => CampaignStatus::PAUSED, 
 // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used 
 // for hotel campaigns. 
 'percent_cpc' => new PercentCpc([ 
 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount 
 ]), 
 // Sets the budget. 
 'campaign_budget' => $budgetResourceName, 
 // Configures the campaign network options. Only Google Search is allowed for 
 // hotel campaigns. 
 'network_settings' => new NetworkSettings([ 
 'target_google_search' => true, 
 ]), 
 // Declare whether or not this campaign serves political ads targeting the EU. 
 'contains_eu_political_advertising' = 
> EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING 
 ]); 
 // Creates a campaign operation. 
 $campaignOperation = new CampaignOperation(); 
 $campaignOperation->setCreate($campaign); 
 // Issues a mutate request to add campaigns. 
 $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); 
 $response = $campaignServiceClient->mutateCampaigns( 
 MutateCampaignsRequest::build($customerId, [$campaignOperation]) 
 ); 
 /** @var Campaign $addedCampaign */ 
 $addedCampaign = $response->getResults()[0]; 
 printf( 
 "Added a hotel campaign with resource name '%s'.%s", 
 $addedCampaign->getResourceName(), 
 PHP_EOL 
 ); 
 return $addedCampaign->getResourceName(); 
 }  AddHotelAd.php

def add_hotel_campaign ( client : GoogleAdsClient , customer_id : str , budget_resource_name : str , hotel_center_account_id : int , cpc_bid_ceiling_micro_amount : int , ) - > str : campaign_service : CampaignServiceClient = client . get_service ( "CampaignService" ) # Create campaign. campaign_operation : CampaignOperation = client . get_type ( "CampaignOperation" ) campaign : Campaign = campaign_operation . create campaign . name = f "Interplanetary Cruise Campaign { uuid . uuid4 () } " # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign . advertising_channel_type = ( client . enums . AdvertisingChannelTypeEnum . HOTEL ) campaign . hotel_setting . hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign . status = client . enums . CampaignStatusEnum . PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign . percent_cpc . cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign . campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign . network_settings . target_google_search = True # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign . contains_eu_political_advertising = ( client . enums . EuPoliticalAdvertisingStatusEnum . DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Add the campaign. campaign_response : MutateCampaignsResponse = ( campaign_service . mutate_campaigns ( customer_id = customer_id , operations = [ campaign_operation ] ) ) campaign_resource_name : str = campaign_response . results [ 0 ] . resource_name print ( "Added a hotel campaign with resource name ' {campaign_resource_name} '." ) return campaign_resource_name

add_hotel_ad

. py

def add_hotel_campaign ( client , customer_id , budget_resource , hotel_center_account_id , cpc_bid_ceiling_micro_amount ) # Create a campaign. campaign_operation = client . operation . create_resource . campaign do | c | c . name = generate_random_name_field ( "Interplanetary Cruise Campaign" ) # Configure settings related to hotel campaigns. c . advertising_channel_type = :HOTEL c . hotel_setting = client . resource . hotel_setting_info do | hsi | hsi . hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c . status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c . percent_cpc = client . resource . percent_cpc do | pcpc | pcpc . cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c . campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c . network_settings = client . resource . network_settings do | ns | ns . target_google_search = true end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c . contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING end # Issue a mutate request to add the campaign. campaign_service = client . service . campaign response = campaign_service . mutate_campaigns ( customer_id : customer_id , operations : [ campaign_operation ] , ) # Fetch the new campaign's resource name. campaign_resource = response . results . first . resource_name puts "Added hotel campaign with resource name ' #{ campaign_resource } '." campaign_resource end

add_hotel_ad

. rb

sub add_hotel_campaign { my ( $api_client , $customer_id , $budget_resource_name , $hotel_center_account_id , $cpc_bid_ceiling_micro_amount ) = @_ ; # Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V21::Resources:: Campaign - > new ({ name = > "Interplanetary Cruise Campaign #" . uniqid (), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType = > HOTEL , hotelSetting = > Google::Ads::GoogleAds::V21::Resources:: HotelSettingInfo - > new ({ hotelCenterId = > $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status = > Google::Ads::GoogleAds::V21::Enums::CampaignStatusEnum:: PAUSED , # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc = > Google::Ads::GoogleAds::V21::Common:: PercentCpc - > new ( { cpcBidCeilingMicros = > $cpc_bid_ceiling_micro_amount } ), # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising = > DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING , # Set the budget. campaignBudget = > $budget_resource_name , # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings = > Google::Ads::GoogleAds::V21::Resources:: NetworkSettings - > new ({ targetGoogleSearch = > "true" })}); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V21::Services::CampaignService:: CampaignOperation - > new ({ create = > $campaign }); # Add the campaign. my $campaign_resource_name = $api_client - > CampaignService () - > mutate ({ customerId = > $customer_id , operations = > [ $campaign_operation ]}) - > { results }[ 0 ]{ resourceName }; printf "Added a hotel campaign with resource name: '%s'.\n" , $campaign_resource_name ; return $campaign_resource_name ; }

add_hotel_ad . pl

Creating a Hotel Campaign

Java

C#

PHP

Python

Ruby

Perl

Creating a Hotel Campaign Stay organized with collections Save and categorize content based on your preferences.

Java

C#

PHP

Python

Ruby

Perl

Creating a Hotel Campaign