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Keyword Ideas

Using the KeywordPlanIdeaService , you can search for new keywords that are relevant to your Google Search campaign, or find historical metrics on keywords.

Generate ideas

Generate keyword ideas for a campaign with KeywordPlanIdeaService.GenerateKeywordIdeas .

You can provide keyword and URL seeds to generate ideas. Set targeting parameters such as locations, language, and network settings to narrow down your search. Historical statistics such as search volume data are returned to help you determine if you want to use the keywords for your campaign. For users familiar with the Google Ads UI, this is similar to Keyword Planner .

There are several ways you can create seeds for generating new keywords:

For words or phrases that describe what you're advertising, use KeywordSeed . This could be a general type of business you are targeting such as plumbers, or it could be a product or service you offer such as drain cleaning.
For the URL of a webpage or entire website related to your business, use UrlSeed . The URL seed targets only a specific URL. If there are no hits, the search automatically expands up to the pages from the same domain.

For URL seeds, the contents of hyperlinks are not used to generate keyword ideas.
For both keyword seeds and a URL seeds, use KeywordAndUrlSeed .

Using KeywordAndUrlSeed can result in a larger volume of keyword ideas, as compared to just UrlSeed .
For an entire site, use SiteSeed . Given a top-level domain name, such as www.example.com , the site seed generates up to 250,000 keyword ideas from publicly available information.

To narrow down your targeting, you can:

Set the language with GenerateKeywordIdeasRequest.language . See Language Constants for valid IDs.
Set the location with GenerateKeywordIdeasRequest.geo_target_constants . See Geo Targets for valid IDs.
Set the network with GenerateKeywordIdeasRequest.keyword_plan_network .
Set whether to include adult keywords with GenerateKeywordIdeasRequest.include_adult_keywords .
Refine keywords with GenerateKeywordIdeasRequest.keyword_annotation .
Set the date range with GenerateKeywordIdeasRequest.historical_metrics_options .

The result set in the response supports pagination .

Ideas are returned with historical metrics which can be used to filter a list down to use with forecasts. For example, you might only want to target high search volumes to maximize the reach of your campaign, or you might want to target only higher competition scores to boost your awareness.

Java

 private 
  
 void 
  
 runExample 
 ( 
  
 GoogleAdsClient 
  
 googleAdsClient 
 , 
  
 long 
  
 customerId 
 , 
  
 long 
  
 languageId 
 , 
  
 List<Long> 
  
 locationIds 
 , 
  
 List<String> 
  
 keywords 
 , 
  
 @Nullable 
  
 String 
  
 pageUrl 
 ) 
  
 { 
  
 try 
  
 ( 
 KeywordPlanIdeaServiceClient 
  
 keywordPlanServiceClient 
  
 = 
  
 googleAdsClient 
 . 
 getLatestVersion 
 (). 
 createKeywordPlanIdeaServiceClient 
 ()) 
  
 { 
  
 GenerateKeywordIdeasRequest 
 . 
 Builder 
  
 requestBuilder 
  
 = 
  
 GenerateKeywordIdeasRequest 
 . 
 newBuilder 
 () 
  
 . 
 setCustomerId 
 ( 
 Long 
 . 
 toString 
 ( 
 customerId 
 )) 
  
 // Sets the language resource using the provided language ID. 
  
 . 
 setLanguage 
 ( 
 ResourceNames 
 . 
 languageConstant 
 ( 
 languageId 
 )) 
  
 // Sets the network. To restrict to only Google Search, change the parameter below to 
  
 // KeywordPlanNetwork.GOOGLE_SEARCH. 
  
 . 
 setKeywordPlanNetwork 
 ( 
 KeywordPlanNetwork 
 . 
 GOOGLE_SEARCH_AND_PARTNERS 
 ); 
  
 // Adds the resource name of each location ID to the request. 
  
 for 
  
 ( 
 Long 
  
 locationId 
  
 : 
  
 locationIds 
 ) 
  
 { 
  
 requestBuilder 
 . 
 addGeoTargetConstants 
 ( 
 ResourceNames 
 . 
 geoTargetConstant 
 ( 
 locationId 
 )); 
  
 } 
  
 // Makes sure that keywords and/or page URL were specified. The request must have exactly one 
  
 // of urlSeed, keywordSeed, or keywordAndUrlSeed set. 
  
 if 
  
 ( 
 keywords 
 . 
 isEmpty 
 () 
 && 
 pageUrl 
  
 == 
  
 null 
 ) 
  
 { 
  
 throw 
  
 new 
  
 IllegalArgumentException 
 ( 
  
 "At least one of keywords or page URL is required, but neither was specified." 
 ); 
  
 } 
  
 if 
  
 ( 
 keywords 
 . 
 isEmpty 
 ()) 
  
 { 
  
 // Only page URL was specified, so use a UrlSeed. 
  
 requestBuilder 
 . 
 getUrlSeedBuilder 
 (). 
 setUrl 
 ( 
 pageUrl 
 ); 
  
 } 
  
 else 
  
 if 
  
 ( 
 pageUrl 
  
 == 
  
 null 
 ) 
  
 { 
  
 // Only keywords were specified, so use a KeywordSeed. 
  
 requestBuilder 
 . 
 getKeywordSeedBuilder 
 (). 
 addAllKeywords 
 ( 
 keywords 
 ); 
  
 } 
  
 else 
  
 { 
  
 // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. 
  
 requestBuilder 
 . 
 getKeywordAndUrlSeedBuilder 
 (). 
 setUrl 
 ( 
 pageUrl 
 ). 
 addAllKeywords 
 ( 
 keywords 
 ); 
  
 } 
  
 // Sends the keyword ideas request. 
  
 GenerateKeywordIdeasPagedResponse 
  
 response 
  
 = 
  
 keywordPlanServiceClient 
 . 
 generateKeywordIdeas 
 ( 
 requestBuilder 
 . 
 build 
 ()); 
  
 // Prints each result in the response. 
  
 for 
  
 ( 
 GenerateKeywordIdeaResult 
  
 result 
  
 : 
  
 response 
 . 
 iterateAll 
 ()) 
  
 { 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
  
 "Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n" 
 , 
  
 result 
 . 
 getText 
 (), 
  
 result 
 . 
 getKeywordIdeaMetrics 
 (). 
 getAvgMonthlySearches 
 (), 
  
 result 
 . 
 getKeywordIdeaMetrics 
 (). 
 getCompetition 
 ()); 
  
 } 
  
 } 
 } 
   GenerateKeywordIdeas 
 . 
 java

C#

 public 
  
 void 
  
 Run 
 ( 
 GoogleAdsClient 
  
 client 
 , 
  
 long 
  
 customerId 
 , 
  
 long 
 [] 
  
 locationIds 
 , 
  
 long 
  
 languageId 
 , 
  
 string 
 [] 
  
 keywordTexts 
 , 
  
 string 
  
 pageUrl 
 ) 
 { 
  
 KeywordPlanIdeaServiceClient 
  
 keywordPlanIdeaService 
  
 = 
  
 client 
 . 
 GetService 
 ( 
 Services 
 . 
 V21 
 . 
 KeywordPlanIdeaService 
 ); 
  
 // Make sure that keywords and/or page URL were specified. The request must have 
  
 // exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. 
  
 if 
  
 ( 
 keywordTexts 
 . 
 Length 
  
 == 
  
 0 
 && 
 string 
 . 
 IsNullOrEmpty 
 ( 
 pageUrl 
 )) 
  
 { 
  
 throw 
  
 new 
  
 ArgumentException 
 ( 
 "At least one of keywords or page URL is required, " 
  
 + 
  
 "but neither was specified." 
 ); 
  
 } 
  
 // Specify the optional arguments of the request as a keywordSeed, UrlSeed, 
  
 // or KeywordAndUrlSeed. 
  
 GenerateKeywordIdeasRequest 
  
 request 
  
 = 
  
 new 
  
 GenerateKeywordIdeasRequest 
 () 
  
 { 
  
 CustomerId 
  
 = 
  
 customerId 
 . 
 ToString 
 (), 
  
 }; 
  
 if 
  
 ( 
 keywordTexts 
 . 
 Length 
  
 == 
  
 0 
 ) 
  
 { 
  
 // Only page URL was specified, so use a UrlSeed. 
  
 request 
 . 
 UrlSeed 
  
 = 
  
 new 
  
 UrlSeed 
 () 
  
 { 
  
 Url 
  
 = 
  
 pageUrl 
  
 }; 
  
 } 
  
 else 
  
 if 
  
 ( 
 string 
 . 
 IsNullOrEmpty 
 ( 
 pageUrl 
 )) 
  
 { 
  
 // Only keywords were specified, so use a KeywordSeed. 
  
 request 
 . 
 KeywordSeed 
  
 = 
  
 new 
  
 KeywordSeed 
 (); 
  
 request 
 . 
 KeywordSeed 
 . 
 Keywords 
 . 
 AddRange 
 ( 
 keywordTexts 
 ); 
  
 } 
  
 else 
  
 { 
  
 // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. 
  
 request 
 . 
 KeywordAndUrlSeed 
  
 = 
  
 new 
  
 KeywordAndUrlSeed 
 (); 
  
 request 
 . 
 KeywordAndUrlSeed 
 . 
 Url 
  
 = 
  
 pageUrl 
 ; 
  
 request 
 . 
 KeywordAndUrlSeed 
 . 
 Keywords 
 . 
 AddRange 
 ( 
 keywordTexts 
 ); 
  
 } 
  
 // Create a list of geo target constants based on the resource name of specified 
  
 // location IDs. 
  
 foreach 
  
 ( 
 long 
  
 locationId 
  
 in 
  
 locationIds 
 ) 
  
 { 
  
 request 
 . 
 GeoTargetConstants 
 . 
 Add 
 ( 
 ResourceNames 
 . 
 GeoTargetConstant 
 ( 
 locationId 
 )); 
  
 } 
  
 request 
 . 
 Language 
  
 = 
  
 ResourceNames 
 . 
 LanguageConstant 
 ( 
 languageId 
 ); 
  
 // Set the network. To restrict to only Google Search, change the parameter below to 
  
 // KeywordPlanNetwork.GoogleSearch. 
  
 request 
 . 
 KeywordPlanNetwork 
  
 = 
  
 KeywordPlanNetwork 
 . 
 GoogleSearchAndPartners 
 ; 
  
 try 
  
 { 
  
 // Generate keyword ideas based on the specified parameters. 
  
 var 
  
 response 
  
 = 
  
 keywordPlanIdeaService 
 . 
 GenerateKeywordIdeas 
 ( 
 request 
 ); 
  
 // Iterate over the results and print its detail. 
  
 foreach 
  
 ( 
 GenerateKeywordIdeaResult 
  
 result 
  
 in 
  
 response 
 ) 
  
 { 
  
 KeywordPlanHistoricalMetrics 
  
 metrics 
  
 = 
  
 result 
 . 
 KeywordIdeaMetrics 
 ; 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Keyword idea text '{result.Text}' has " 
  
 + 
  
 $"{metrics.AvgMonthlySearches} average monthly searches and competition " 
  
 + 
  
 $"is {metrics.Competition}." 
 ); 
  
 } 
  
 } 
  
 catch 
  
 ( 
 GoogleAdsException 
  
 e 
 ) 
  
 { 
  
 Console 
 . 
 WriteLine 
 ( 
 "Failure:" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Message: {e.Message}" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Failure: {e.Failure}" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Request ID: {e.RequestId}" 
 ); 
  
 throw 
 ; 
  
 } 
 } 
   GenerateKeywordIdeas 
 . 
 cs

PHP

 public static function runExample( 
 GoogleAdsClient $googleAdsClient, 
 int $customerId, 
 array $locationIds, 
 int $languageId, 
 array $keywords, 
 ?string $pageUrl 
 ) { 
 $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient(); 
 // Make sure that keywords and/or page URL were specified. The request must have exactly one 
 // of urlSeed, keywordSeed, or keywordAndUrlSeed set. 
 if (empty($keywords) && is_null($pageUrl)) { 
 throw new \InvalidArgumentException( 
 'At least one of keywords or page URL is required, but neither was specified.' 
 ); 
 } 
 // Specify the optional arguments of the request as a keywordSeed, urlSeed, 
 // or keywordAndUrlSeed. 
 $requestOptionalArgs = []; 
 if (empty($keywords)) { 
 // Only page URL was specified, so use a UrlSeed. 
 $requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]); 
 } elseif (is_null($pageUrl)) { 
 // Only keywords were specified, so use a KeywordSeed. 
 $requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]); 
 } else { 
 // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. 
 $requestOptionalArgs['keyword_and_url_seed'] = 
 new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]); 
 } 
 // Create a list of geo target constants based on the resource name of specified location 
 // IDs. 
 $geoTargetConstants =  array_map(function ($locationId) { 
 return ResourceNames::forGeoTargetConstant($locationId); 
 }, $locationIds); 
 // Generate keyword ideas based on the specified parameters. 
 $response = $keywordPlanIdeaServiceClient->generateKeywordIdeas( 
 new GenerateKeywordIdeasRequest([ 
 // Set the language resource using the provided language ID. 
 'language' => ResourceNames::forLanguageConstant($languageId), 
 'customer_id' => $customerId, 
 // Add the resource name of each location ID to the request. 
 'geo_target_constants' => $geoTargetConstants, 
 // Set the network. To restrict to only Google Search, change the parameter below to 
 // KeywordPlanNetwork::GOOGLE_SEARCH. 
 'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS 
 ] + $requestOptionalArgs) 
 ); 
 // Iterate over the results and print its detail. 
 foreach ($response->iterateAllElements() as $result) { 
 /** @var GenerateKeywordIdeaResult $result */ 
 // Note that the competition printed below is enum value. 
 // For example, a value of 2 will be returned when the competition is 'LOW'. 
 // A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php. 
 printf( 
 "Keyword idea text '%s' has %d average monthly searches and competition as %d.%s", 
 $result->getText(), 
 is_null($result->getKeywordIdeaMetrics()) ? 
 0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(), 
 is_null($result->getKeywordIdeaMetrics()) ? 
 0 : $result->getKeywordIdeaMetrics()->getCompetition(), 
 PHP_EOL 
 ); 
 } 
 }  GenerateKeywordIdeas.php

def main ( client : GoogleAdsClient , customer_id : str , location_ids : list [ str ], language_id : str , keyword_texts : list [ str ], page_url : str , ): keyword_plan_idea_service : KeywordPlanIdeaServiceClient = ( client . get_service ( "KeywordPlanIdeaService" ) ) keyword_competition_level_enum : KeywordPlanCompetitionLevelEnum = ( client . enums . KeywordPlanCompetitionLevelEnum ) keyword_plan_network : KeywordPlanNetworkEnum = ( client . enums . KeywordPlanNetworkEnum . GOOGLE_SEARCH_AND_PARTNERS ) location_rns : list [ str ] = map_locations_ids_to_resource_names ( client , location_ids ) google_ads_service : GoogleAdsServiceClient = client . get_service ( "GoogleAdsService" ) language_rn : str = google_ads_service . language_constant_path ( language_id ) # Either keywords or a page_url are required to generate keyword ideas # so this raises an error if neither are provided. if not ( keyword_texts or page_url ): raise ValueError ( "At least one of keywords or page URL is required, " "but neither was specified." ) # Only one of the fields "url_seed", "keyword_seed", or # "keyword_and_url_seed" can be set on the request, depending on whether # keywords, a page_url or both were passed to this function. request : GenerateKeywordIdeasRequest = client . get_type ( "GenerateKeywordIdeasRequest" ) request . customer_id = customer_id request . language = language_rn request . geo_target_constants = location_rns request . include_adult_keywords = False request . keyword_plan_network = keyword_plan_network # To generate keyword ideas with only a page_url and no keywords we need # to initialize a UrlSeed object with the page_url as the "url" field. if not keyword_texts and page_url : request . url_seed . url = page_url # To generate keyword ideas with only a list of keywords and no page_url # we need to initialize a KeywordSeed object and set the "keywords" field # to be a list of StringValue objects. if keyword_texts and not page_url : request . keyword_seed . keywords . extend ( keyword_texts ) # To generate keyword ideas using both a list of keywords and a page_url we # need to initialize a KeywordAndUrlSeed object, setting both the "url" and # "keywords" fields. if keyword_texts and page_url : request . keyword_and_url_seed . url = page_url request . keyword_and_url_seed . keywords . extend ( keyword_texts ) keyword_ideas = keyword_plan_idea_service . generate_keyword_ideas ( request = request ) idea : GenerateKeywordIdeaResult for idea in keyword_ideas : competition_value = idea . keyword_idea_metrics . competition . name print ( f 'Keyword idea text " { idea . text } " has ' f '" { idea . keyword_idea_metrics . avg_monthly_searches } " ' f 'average monthly searches and " { competition_value } " ' "competition. \n " )

generate_keyword_ideas . py

def generate_keyword_ideas ( customer_id , location_ids , language_id , keywords , page_url ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google :: Ads :: GoogleAds :: GoogleAdsClient . new # Make sure that keywords and/or page URL were specified. The request must # have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if keywords . reject { | k | k . nil? } . empty? && page_url . nil? raise "At least one of keywords or page URL is required." end kp_idea_service = client . service . keyword_plan_idea options_hash = if keywords . empty? seed = client . resource . url_seed do | seed | seed . url = page_url end { url_seed : seed } elsif page_url . nil? seed = client . resource . keyword_seed do | seed | keywords . each do | keyword | seed . keywords << keyword end end { keyword_seed : seed } else seed = client . resource . keyword_and_url_seed do | seed | seed . url = page_url keywords . each do | keyword | seed . keywords << keyword end end { keyword_and_url_seed : seed } end geo_target_constants = location_ids . map do | location_id | client . path . geo_target_constant ( location_id ) end include_adult_keywords = true response = kp_idea_service . generate_keyword_ideas ( customer_id : customer_id , language : client . path . language_constant ( language_id ), geo_target_constants : geo_target_constants , include_adult_keywords : include_adult_keywords , # To restrict to only Google Search, change the parameter below to # :GOOGLE_SEARCH keyword_plan_network : :GOOGLE_SEARCH_AND_PARTNERS , ** options_hash ) response . each do | result | monthly_searches = if result . keyword_idea_metrics . nil? 0 else result . keyword_idea_metrics . avg_monthly_searches end competition = if result . keyword_idea_metrics . nil? :UNSPECIFIED else result . keyword_idea_metrics . competition end puts "Keyword idea text #{ result . text } has #{ monthly_searches } average " + "monthly searches and competition as #{ competition } ." end end

generate_keyword_ideas

. rb

sub generate_keyword_ideas { my ( $api_client , $customer_id , $location_ids , $language_id , $keyword_texts , $page_url ) = @_ ; # Make sure that keywords and/or page URL were specified. The request must have # exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if ( not scalar @$keyword_texts and not $page_url ) { die "At least one of keywords or page URL is required, " . "but neither was specified." ; } # Specify the optional arguments of the request as a keywordSeed, urlSeed, # or keywordAndUrlSeed. my $request_option_args = {}; if ( ! scalar @$keyword_texts ) { # Only page URL was specified, so use a UrlSeed. $request_option_args - > { urlSeed } = Google::Ads::GoogleAds::V21::Services::KeywordPlanIdeaService:: UrlSeed - > new ({ url = > $page_url }); } elsif ( not $page_url ) { # Only keywords were specified, so use a KeywordSeed. $request_option_args - > { keywordSeed } = Google::Ads::GoogleAds::V21::Services::KeywordPlanIdeaService:: KeywordSeed - > new ({ keywords = > $keyword_texts }); } else { # Both page URL and keywords were specified, so use a KeywordAndUrlSeed. $request_option_args - > { keywordAndUrlSeed } = Google::Ads::GoogleAds::V21::Services::KeywordPlanIdeaService:: KeywordAndUrlSeed - > new ({ url = > $page_url , keywords = > $keyword_texts }); } # Create a list of geo target constants based on the resource name of specified # location IDs. my $geo_target_constants = [ map ( Google::Ads::GoogleAds::V21::Utils::ResourceNames:: geo_target_constant ( $_ ), @$location_ids )]; # Generate keyword ideas based on the specified parameters. my $keyword_ideas_response = $api_client - > KeywordPlanIdeaService () - > generate_keyword_ideas ({ customerId = > $customer_id , # Set the language resource using the provided language ID. language = > Google::Ads::GoogleAds::V21::Utils::ResourceNames:: language_constant ( $language_id ), # Add the resource name of each location ID to the request. geoTargetConstants = > $geo_target_constants , # Set the network. To restrict to only Google Search, change the parameter below # to GOOGLE_SEARCH. keywordPlanNetwork = > GOOGLE_SEARCH_AND_PARTNERS , %$request_option_args }); # Iterate over the results and print its detail. foreach my $result ( @ { $keyword_ideas_response - > { results }}) { printf "Keyword idea text '%s' has %d average monthly searches " . "and '%s' competition.\n" , $result - > { text }, $result - > { keywordIdeaMetrics }{ avgMonthlySearches } ? $result - > { keywordIdeaMetrics }{ avgMonthlySearches } : 0 , $result - > { keywordIdeaMetrics }{ competition } ? $result - > { keywordIdeaMetrics }{ competition } : "undef" ; } return 1 ; }

generate_keyword_ideas . pl

# This code example generates keyword ideas. # # Variables: # API_VERSION, # CUSTOMER_ID, # DEVELOPER_TOKEN, # MANAGER_CUSTOMER_ID, # OAUTH2_ACCESS_TOKEN: # See https://developers.google.com/google-ads/api/rest/auth#request_headers # for details. # # LANGUAGE: The resource name of the language to target. This is in the format # of "languageConstants/{criterion_id}" . See # https://developers.google.com/google-ads/api/data/codes-formats#languages # for the available criterion_id values. # GEO_TARGET_CONSTANT: The resource name of the geo target constant to # generate keyword ideas for . This is in the format of # "geoTargetConstants/{criterion_id}" . See # https://developers.google.com/google-ads/api/data/geotargets for the # available criterion_id values. # KEYWORD: The keyword to generate keyword ideas for . # URL: The URL of the website to generate keyword ideas for . curl -f --request POST \ "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}:generateKeywordIdeas" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data @- <<EOF { "language": "${LANGUAGE}", "geoTargetConstants": [ "${GEO_TARGET_CONSTANT}" ], "includeAdultKeywords": false, "keywordPlanNetwork": "GOOGLE_SEARCH", "keywordAndUrlSeed": { "keywords": [ "${KEYWORD}" ], "url": "${URL}" } } EOF

generate_keyword_ideas.sh

Keyword Ideas

Generate ideas

Java

C#

PHP

Python

Ruby

Perl

curl

Map to the UI

Keyword Ideas Stay organized with collections Save and categorize content based on your preferences.

Generate ideas

Java

C#

PHP

Python

Ruby

Perl

curl

Map to the UI

Keyword Ideas