Events overview

Use the Data Manager API to send the following types of events to Google Ads:

• Offline conversions for Google Ads

• Enhanced conversions for leads for Google Ads

• Google Ads conversion events or Google Analytics purchase events as an additional data source for your tag conversions, to maximize ad interaction signals and strengthen your data and overall performance.

  This feature is available to all Google Ads accounts, but is only available to Google Analytics properties on an allowlist. Fill out the form if you're interested in adding your Google Analytics property to the allowlist.

In addition, the Data Manager API supports encryption of user data when sending events.