Upgrade your conversion uploads from the Google Ads API to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage conversions.
| Data Manager API | Google Ads API | |
|---|---|---|
|
Support for sending offline conversions and enhanced conversions for leads
|
Supported. | Supported. |
|
Support for sending Google Ads tag conversions as an additional data source for your tag conversions, to maximize ad interaction signals and strengthen your data and overall performance
|
Supported. | Not supported. |
|
Data model
|
Unified data model across all Google Ads conversion use cases and all Google advertising products. | Data model is only for Google Ads use cases, and differs for each use case. |
|
Encryption
|
Supports encryption . | Not supported. |
|
Developer token
|
Not required. | Required. |
| Available to all API users. | Only available to specific API users . | |
|
Quotas and limits
|
Project-based quotas and per-request limits . | Developer token-based quotas and per-request limits . |
