conversion_action

Field description

App ID for an app conversion action.

Category

ATTRIBUTE

Data Type

STRING

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The attribution model type of this conversion action.

Category

ATTRIBUTE

Data Type

ENUM

EXTERNAL

GOOGLE_ADS_LAST_CLICK

GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN

GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK

GOOGLE_SEARCH_ATTRIBUTION_LINEAR

GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED

GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY

UNKNOWN

UNSPECIFIED

Type URL

google.ads.searchads360.v0.enums.AttributionModelEnum.AttributionModel

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The status of the data-driven attribution model for the conversion action.

Category

ATTRIBUTE

Data Type

ENUM

AVAILABLE

EXPIRED

NEVER_GENERATED

STALE

UNKNOWN

UNSPECIFIED

Type URL

google.ads.searchads360.v0.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The category of conversions reported for this conversion action.

Category

ATTRIBUTE

Data Type

ENUM

ADD_TO_CART

BEGIN_CHECKOUT

BOOK_APPOINTMENT

CONTACT

CONVERTED_LEAD

DEFAULT

DOWNLOAD

ENGAGEMENT

GET_DIRECTIONS

IMPORTED_LEAD

LEAD

OUTBOUND_CLICK

PAGE_VIEW

PHONE_CALL_LEAD

PURCHASE

QUALIFIED_LEAD

REQUEST_QUOTE

SIGNUP

STORE_SALE

STORE_VISIT

SUBMIT_LEAD_FORM

SUBSCRIBE_PAID

UNKNOWN

UNSPECIFIED

Type URL

google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The maximum number of days that may elapse between an interaction (for example, a click) and a conversion event.

Category

ATTRIBUTE

Data Type

INT64

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

Timestamp of the Floodlight activity's creation, formatted in ISO 8601.

Category

ATTRIBUTE

Data Type

DATE

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

String used to identify a Floodlight activity group when reporting conversions.

Category

ATTRIBUTE

Data Type

STRING

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

ID of the Floodlight activity in DoubleClick Campaign Manager (DCM).

Category

ATTRIBUTE

Data Type

INT64

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

String used to identify a Floodlight activity when reporting conversions.

Category

ATTRIBUTE

Data Type

STRING

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The ID of the conversion action.

Category

ATTRIBUTE

Data Type

INT64

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

Whether this conversion action should be included in the "client_account_conversions" metric.

Category

ATTRIBUTE

Data Type

BOOLEAN

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

Whether this conversion action should be included in the "conversions" metric.

Category

ATTRIBUTE

Data Type

BOOLEAN

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The name of the conversion action. This field is required and should not be empty when creating new conversion actions.

Category

ATTRIBUTE

Data Type

STRING

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The resource name of the conversion action owner customer, or null if this is a system-defined conversion action.

Category

ATTRIBUTE

Data Type

RESOURCE_NAME

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

If a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional.

Category

ATTRIBUTE

Data Type

BOOLEAN

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The resource name of the conversion action. Conversion action resource names have the form: customers/{customer_id}/conversionActions/{conversion_action_id}

Category

ATTRIBUTE

Data Type

RESOURCE_NAME

Type URL

N/A

Filterable

True

Selectable

True

Sortable

False

Repeated

False

Field description

The status of this conversion action for conversion event accrual.

Category

ATTRIBUTE

Data Type

ENUM

ENABLED

HIDDEN

REMOVED

UNKNOWN

UNSPECIFIED

Type URL

google.ads.searchads360.v0.enums.ConversionActionStatusEnum.ConversionActionStatus

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The type of this conversion action.

Category

ATTRIBUTE

Data Type

ENUM

AD_CALL

ANDROID_APP_PRE_REGISTRATION

ANDROID_INSTALLS_ALL_OTHER_APPS

CLICK_TO_CALL

FIREBASE_ANDROID_CUSTOM

FIREBASE_ANDROID_FIRST_OPEN

FIREBASE_ANDROID_IN_APP_PURCHASE

FIREBASE_IOS_CUSTOM

FIREBASE_IOS_FIRST_OPEN

FIREBASE_IOS_IN_APP_PURCHASE

FLOODLIGHT_ACTION

FLOODLIGHT_TRANSACTION

GOOGLE_ANALYTICS_4_CUSTOM

GOOGLE_ANALYTICS_4_PURCHASE

GOOGLE_HOSTED

GOOGLE_PLAY_DOWNLOAD

GOOGLE_PLAY_IN_APP_PURCHASE

LEAD_FORM_SUBMIT

SALESFORCE

SEARCH_ADS_360

SMART_CAMPAIGN_AD_CLICKS_TO_CALL

SMART_CAMPAIGN_MAP_CLICKS_TO_CALL

SMART_CAMPAIGN_MAP_DIRECTIONS

SMART_CAMPAIGN_TRACKED_CALLS

STORE_SALES

STORE_SALES_DIRECT_UPLOAD

STORE_VISITS

THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM

THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN

THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE

THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM

THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN

THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE

UNIVERSAL_ANALYTICS_GOAL

UNIVERSAL_ANALYTICS_TRANSACTION

UNKNOWN

UNSPECIFIED

UPLOAD_CALLS

UPLOAD_CLICKS

WEBPAGE

WEBPAGE_CODELESS

WEBSITE_CALL

Type URL

google.ads.searchads360.v0.enums.ConversionActionTypeEnum.ConversionActionType

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

Controls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.

Category

ATTRIBUTE

Data Type

BOOLEAN

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.

Category

ATTRIBUTE

Data Type

STRING

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False

Field description

The value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.

Category

ATTRIBUTE

Data Type

DOUBLE

Type URL

N/A

Filterable

True

Selectable

True

Sortable

True

Repeated

False