Events overview Stay organized with collections
Save and categorize content based on your preferences.
Use the Data Manager API to send the following types of events to Google Ads:
-
Offline conversions
for
Google Ads
-
Enhanced conversions for
leads
for Google Ads
-
Conversion events as an additional data source for your Google Ads tag
conversions, to maximize ad interaction signals and strengthen your data and
overall performance. This feature is only available to accounts on an
allowlist. Fill out the form
if you're
interested in adding your Google Ads or Google Analytics accounts.
In addition, the Data Manager API supports encryption
of user data when sending
events.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License
, and code samples are licensed under the Apache 2.0 License
. For details, see the Google Developers Site Policies
. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-10-30 UTC.
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