Upgrade your store sales conversion uploads from the Google Ads API to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage store sales conversions.
| Data Manager API | Google Ads API | |
|---|---|---|
|
Ingestion workflow complexity
|
Streamlined workflow consisting solely of ingestion requests.
No management of jobs is required. |
Job workflow that requires creating, populating, running, and monitoring offline jobs. |
|
Encryption
|
Supports encryption . | Not supported. |
|
Support for confidential matching
|
Supported. | Not supported. |
|
Developer token
|
Not required. | Required. |
|
Data model
|
Unified data model across all Google advertising products. | Data model is only for Google Ads use cases. |
|
Multiple destinations
|
Supports sending events to multiple destinations in a single request . | Separate offline jobs are required to upload store sales conversions to multiple accounts. |
|
Multiple items
|
Supports sending multiple items in a single event using CartData
.
|
Supports only a single item per transaction. |
