Page Summary
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This document describes a read-only Quality Assurance (QA) file format for Display & Video 360, which cannot be uploaded.
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The file format includes fields for ad group and line item identification, naming, status, video ad format, and bid cost.
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It provides detailed targeting options including keywords, categories, placements (YouTube channels, videos, popular content, URLs, apps, and app collections), demographics (gender, age, household income, parental status), optimized targeting, and audience expansion.
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Various audience targeting options are available, such as first/third-party audiences, lookalike audiences, affinity/in-market audiences, combined audiences, and custom lists.
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Additional targeting includes language and geography, as well as Demand Gen specific inventory source strategies.
See the overview for an explanation of format.
This is a QA file format . Files in this format are read-only and cannot be uploaded.
- Active
- Paused
- Archived
- Deleted
- Draft
Select one of the following values:
- In-stream
- In-feed video
- Bumper
- Non skippable
- Responsive
- Efficient reach
- YouTube audio
- Demand Gen
Note: If the column 'TrueView Bid Strategy Type' is 'Maximize Conversions', 'Maximize Conversion Value' or 'Maximize Clicks', this column must be 0 when uploading.
List of keyword strings to include in targeting. This list is generated in alphabetical order.
If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.
List of keyword strings to exclude in targeting. This list is generated in alphabetical order.
If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.
- youtube_popular_content::001a1
- gvp_popular_content::global_tier2
- video_content::<ID>
List of URLs to include in targeting. The list consists of URL strings.
List format = (someurl.com; someurltwo.com; etc.).
List of URLs to exclude in targeting. The list consists of URL strings.
List format = (someurl.com; someurltwo.com; etc.).
List of mobile apps to exclude in targeting. The list consists of app platform IDs.
The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).
List format = (com.google.android.gm; 422689480; etc.).
List of mobile apps to exclude in targeting. The list consists of app platform IDs.
The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).
List format = (com.google.android.gm; 422689480; etc.).
- Female
- Male
- Unknown
List of ages to target. Select one or more of the acceptable values.
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Unknown
List of household incomes to target. Select one or more of the acceptable values.
- Top 10%
- 11-20%
- 21-30%
- 31-40%
- 41-50%
- Lower 50%
- Unknown
List of parental status to target. Select one or more of the acceptable values.
- Parent
- Not a parent
- Unknown
- TRUE
- FALSE
Optimized targeting is not compatible with all bid strategies. This column must be 'FALSE' if:
- 'Bid Strategy Type' is 'Fixed'
- 'Bid Strategy Type' is 'Optimized vCPM'
- 'Bid Strategy Type' is 'Maximum' and 'Bid Strategy Unit' is 'CIVA', 'IVO_TEN', or 'AV_VIEWED'
- TRUE
- FALSE
List of first- and third-party audience lists to include in targeting.
List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.
List of first- and third-party audience lists to exclude in targeting.
List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.
A list of lookalike audiences to include in targeting.
List format: Lookalike Audience Name; Lookalike Audience Name;
A list of lookalike audiences to exclude in targeting.
List format: Lookalike Audience Name; Lookalike Audience Name;
- All Google inventory
- All Google and Display Network inventory
- Selected inventories
