Structured Data - v9.2 - Line Item QA

Line Item Id

integer

Io Id

integer

Io Name

string

Insertion Order Name

Type

string

The type of entry.

Only writable when creating, not editing.

Select one of the following values:

• Display
• Video
• TrueView
• Audio
• Demand Gen

Subtype

string

Field required for line items to distinguish between different formats.

Select one of the following values:

• Simple
• Non Skippable
• Action
• Reach
• View
• Audio
• Over The Top
• Mobile App Install
• Mobile App Buying
• Simple Over The Top
• Non Skippable Over The Top
• Reach Over The Top
• Target Frequency
• Demand Gen
• Video Sequence

'Action' is not compatible with TrueView line items.
'Video Sequence' is only available for a closed list of Display & Video 360 clients.

Name

string

The name of the entry.

Timestamp

integer

The timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading.

Status

string

The status setting for the entry.

• Active
• Paused
• Archived
• Deleted
• Draft

Start Date

string

A timestamp for the flight start date of the entry in the format MM/DD/YYYY or "Same as Insertion Order" to use the same start date as the parent Insertion Order.

End Date

string

A timestamp for the flight end date of the entry in the format MM/DD/YYYY or "Same as Insertion Order" to use the same end date as the parent Insertion Order.

Budget Type

string

Specifies whether the budget is monetarily based or impression-based. If the IO for this entry is enabled for auto-budget allocation, you can set this to 'Automatic' to allow DBM to automatically budget for this entry.

• Amount
• Impressions
• Unlimited
• Automatic
• TrueView Budget

Budget Amount

float

A positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit). If 'Automatic' budget allocation is set on the entry, you can specify a minimum amount to spend (for example, 'spend at least' this amount).

Pacing

string

The time period used to spend to the pacing amount.

• Daily
• Monthly
• Flight

Pacing Rate

string

The rate of pacing for this entry.

• ASAP
• Even
• Ahead

Pacing Amount

float

The amount to spend per the time period set by the pacing type.

Frequency Enabled

string

Frequency Exposures

integer

A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.

Frequency Period

string

• Minutes
• Hours
• Days
• Weeks
• Months
• Lifetime

Frequency Amount

integer

TrueView View Frequency Enabled

string

Enables/disables view-based frequency capping on the TrueView line item

• TRUE
• FALSE

TrueView View Frequency Exposures

integer

A positive integer amount for the number of TrueView views, that is, the x in 'Show x views over the period'

TrueView View Frequency Period

string

Specifies the time period unit for the TrueView view-based frequency cap

• Days
• Weeks
• Months

Partner Revenue Model

string

A partner revenue model is the mechanism for controlling how revenue is calculated in Bid Manager. Use the partner revenue model to track the markup for your service fees. Column Partner Revenue Amount should be specified when column Partner Revenue Model is included.

• TMCM - Total Media Cost Markup
• MCM - Media Cost Markup
• CPM - Cost Per thousand impressions

Partner Revenue Amount

float

A positive float value corresponding to the Partner Revenue Model. Only applicable when column Partner Revenue Model is specified.

Conversion Counting Type

string

Choose the kinds of conversions that are counted.

• Count all
• Count post-click
• Count %

Conversion Counting Pct

float

Specify the % for 'Count %' Conversion Counting Type. Format the % as a float (3.123% = 3.123), with precision limited to the thousands (3 decimal places).

Conversion Floodlight Activity Ids Qa

string, list of lists

The floodlight activities used for conversions and related settings.

This column uses Display & Video 360 API FloodlightActivity resource display name and measurements, in minutes, of post-view and post-click windows.

List of list format = ((FloodlightActivity.displayName; view_window_days; click_window_days;);(FloodlightActivity.displayName; view_window_days; click_window_days;);).

This list is generated in ascending alphabetical order.

Primary Attribution Model Id Qa

string

The attribution model name for the associated line item.

Fees

string, list of lists

All fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;).

• Fee category
  • CPM
  • Media
• Fee amount
  • Float
  • Pct as float
• Fee type
  • (string, see table in fees)
• Invoiced
  • True
  • False
  • blank

Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);'Acceptable values are provided in the following table:

Fee category	Fee Type	Invoiced option
CPM/Media	Default	Not permitted (leave blank)
CPM/Media	Third-Party Ad Server	Not permitted (leave blank)
CPM/Media	DoubleVerify	Permitted (True/False)
CPM/Media	Adsafe	Not permitted (leave blank)
CPM/Media	Adxpose	Not permitted (leave blank)
CPM/Media	Vizu	Not permitted (leave blank)
CPM/Media	Aggregate Knowledge	Not permitted (leave blank)
CPM/Media	Teracent	Not permitted (leave blank)
CPM/Media	Evidon	Not permitted (leave blank)
CPM/Media	Agency Trading Desk Fee	Not permitted (leave blank)
CPM/Media	Adloox	Permitted (True/False)
CPM	ShopLocal	Required (True)
CPM	TrustMetrics	Not permitted (leave blank)
CPM	Integral Ad Science Video	Permitted (True/False)
CPM	MOAT Video	Not permitted (leave blank)
Media	Display & Video 360 Fee	Required (True)
Media	Media Cost Data	Not permitted (leave blank)
Media	Scibids Fee	Required (True)

Integration Code

string

An optional code for tracking purposes.

Details

string

Entry details in string format.

Bid Strategy Type

string

Select one of the applicable bid strategies:

• Minimize: While spending the full budget, minimize CPA/CPC
• Maximize: While spending the full budget, maximize Impression Value or Quality Impression
• Beat: Meet or beat a goal of X CPA/CPC
• Optimize vCPM: Optimize for viewable CPM bid of X
• Fixed: Specify a fixed bid of X

Bid Strategy Value

float

Bid Strategy Unit

string

For Beat, Minimize or Maximize strategy types, select the corresponding unit:

• CPA
• CPC
• custom impr. value/cost
• CIVA
• IVO_TEN
• AV_VIEWED
• REACH

Bid Strategy Do Not Exceed

float

Set a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled. This is available only if the Bid Strategy is 'Minimize', 'Maximize' or 'Beat'.

Apply Floor Price For Deals

string

Whether to prioritize deals over open auction inventory

Algorithm Id

integer

This corresponding algorithm ID must be used when Bid Strategy Unit is set to custom impr. value/cost.

Any floodlight activies used in the algorithm assigned to this column must be included in the 'Conversion Floodlight Activity Ids' column. Attempts to assign an algorithm without properly updating the 'Conversion Floodlight Activity Ids' column will result in an error.

Creative Assignments Qa

string, list

List of Creatives assigned to the entry. List format = (Creative name; Creative name; etc.). This list is generated in alphabetical order.

Contains EU Political Ads

string

Whether this line item serves European Union political ads.

If you have declared that this advertiser does not serve EU political ads, new line items will be assigned the 'No' value if the column is not set.

This value can be updated for existing line items using the UI, SDF or API.

• Yes
• No
• Unset

Primary Status

string

The primary status for the entry.

The following are possible statuses:

• Eligible
• Not eligible
• Paused
• Removed
• Ended
• Limited
• Pending
• Misconfigured

Primary Status Reason

string

The cause of the current primary status.

• Campaign group paused
• Campaign group all group budgets ended
• Campaign ended
• Campaign paused
• Campaign pending
• Campaign removed
• No ad groups
• Has ads disapproved
• Has ads limited by policy
• No ad group ads
• Most ads under review
• No mobile application ad group criteria
• Bidding strategy learning
• Missing location targeting

Demand Gen Geography And Language Targeting Level

string

The level at which location and language targeting are set for Demand Gen campaigns This column shouldn't be set for non-Demand Gen line items. This column is immutable after creation.

• Line Item
• Ad Group

Geography Targeting - Include Qa

string, list

List of geography regions to include in targeting. List format = (Geo Region Name; Geo Region Name; etc.). This list is generated in alphabetical order.

Geography Targeting - Exclude Qa

string, list

List of geography regions to exclude in targeting. List format = (Geo Region Name; Geo Region Name; etc.). This list is generated in alphabetical order.

Geography Regional Location List Targeting - Include Qa

string, list

List of regional location lists names to include in targeting. An entity can only target two location lists, including proximity location lists. List format = (Location list name; Location list name;).

Geography Regional Location List Targeting - Exclude Qa

string, list

List of regional location lists names to exclude in targeting. An entity can only target two location lists, including proximity location lists. List format = (Location list name; Location list name;).

Proximity Targeting

string, list of lists

List of proximity targets each in the format "(Latitude; Longitude; Radius; Unit; FullAddress;);". Latitude is between -90 and 90 degrees (inclusive); Longitude is between -180 and 180 degrees (inclusive); Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; FullAddress is optional. For example: "(38.907192; -77.03687; 1.0; mi; Washington D.C., DC, USA;); (40.712775; -74.005972; 20.5; km; 40.712775, -74.005972;); (20.000234; -56.675423; 5.0; mi; ;);".

If the 'Type' column is set to 'Demand Gen', this column is only available if the line item has a geography and language targeting level set to line item in the UI.

Proximity Location List Targeting Qa

string, list of lists

List of proximity location lists to include in targeting for insertion orders or Non-TrueView line items, each in the format "(Proximity list name; Radius; Unit;);". Radius is a distance between 1 and 500 (inclusive) in Unit; Unit can be "mi" or "km"; An entity can only target two location lists, including regional location Lists. For example: "(Proximity list 1; 20.0; mi;); (Proximity list 2; 20.5; km;);". This list is generated in alphabetical order.

Language Targeting - Include Qa

string, list

List of languages to include in targeting. List format = (Language name; Language name; etc.). This list is generated in alphabetical order.

Language Targeting - Exclude Qa

string, list

List of languages to exclude in targeting. List format = (Language name; Language name; etc.). This list is generated in alphabetical order.

Device Targeting - Include Qa

string, list

List of devices to include in targeting. List format = (Device name; Device name; etc.). This list is generated in alphabetical order.

Device Targeting - Exclude Qa

string, list

List of devices to exclude in targeting. List format = (Device name; Device name; etc.). This list is generated in alphabetical order.

Browser Targeting - Include Qa

string, list

List of browsers to include in targeting. List format = (Browser name; Browser name; etc.). This list is generated in alphabetical order.

Browser Targeting - Exclude Qa

string, list

List of browsers to exclude in targeting. List format = (Browser name; Browser name; etc.). This list is generated in alphabetical order.

Digital Content Labels - Exclude

string, list

List of the digital content labels to exclude. List format = (G;PG; etc.).

• G
• PG
• T
• MA
• ?

Brand Safety Sensitivity Setting

string

Choose the sensitivity setting to block inventory based on the subject matter of its surrounding content.

• Do not block
• Use Campaign Manager 360 Verification
• Use custom

Brand Safety Custom Settings

string, list

If the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Sexual;Alcohol;Tobacco;etc.).

• Sexual
• Derogatory
• Downloads & Sharing
• Weapons
• Gambling
• Violence
• Suggestive
• Profanity
• Alcohol
• Drugs
• Tobacco
• Politics
• Religion
• Tragedy
• Transportation Accidents
• Sensitive social issues
• Shocking

Third Party Verification Services

string

Third party verification services provider.

• None
• Integral Ad Science
• DoubleVerify
• Adloox

Third Party Verification Labels

string, list

If Third Party Verification Services is not "None", specify a list of labels supported by the selected provider.

Channel Targeting - Include Qa

string, list

List of channels to include in targeting. List format = (Channel name; Channel name; etc.). This list is generated in alphabetical order.

Channel Targeting - Exclude Qa

string, list

List of channels to exclude in targeting. List format = (Channel name; Channel name; etc.). This list is generated in alphabetical order.

Site Targeting - Include Qa

string, list

List of sites to include in targeting. The list is strings of URLs.

List format = (someurl.com; someurltwo.com; etc.). This list is generated in alphabetical order.

If the total character length of the list exceeds 32700 characters, individual URLs in the list will be truncated as needed. Truncated URLs will be no shorter than 10 characters.

Site Targeting - Exclude Qa

string, list

List of sites to exclude in targeting. The list is strings of URLs.

List format = (someurl.com; someurltwo.com; etc.). This list is generated in alphabetical order.

If the total character length of the list exceeds 32700 characters, individual URLs in the list will be truncated as needed. Truncated URLs will be no shorter than 10 characters.

App Targeting - Include Qa

string, list

List of apps to include in targeting. The list is concatenated strings of app platform and app platform ID.

The following values are used to define the app platform:

• APP (This encompasses both Android Play store and Apple App store platforms)
• ROKU_APP
• AMAZON_FIRETV_APP
• XBOX_APP
• PLAYSTATION_APP
• APPLE_TV_APP
• SAMSUNG_TV_APP
• ANDROID_TV_APP
• GENERIC_CTV_APP
• LG_TV_APP
• VIZIO_TV_APP

The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).

The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm .

List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order.

If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.

App Targeting - Exclude Qa

string, list

List of apps to exclude in targeting. The list is concatenated strings of app platform and app platform ID.

The following values are used to define the app platform:

• APP (This encompasses both Android Play store and Apple App store platforms)
• ROKU_APP
• AMAZON_FIRETV_APP
• XBOX_APP
• PLAYSTATION_APP
• APPLE_TV_APP
• SAMSUNG_TV_APP
• ANDROID_TV_APP
• GENERIC_CTV_APP
• LG_TV_APP
• VIZIO_TV_APP

The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).

The concatenated string of app platform and ID is separated by a colon, for example: APP:com.google.android.gm .

List format = (APP:com.google.android.gm; APP:422689480; etc.). This list is generated in ascending alphabetical order.

If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.

App Collection Targeting - Include Qa

string, list

List of app collections to include in targeting. List format = (App Collection name; App Collection name; etc.). This list is generated in alphabetical order.

App Collection Targeting - Exclude Qa

string, list

List of app collections to exclude in targeting. List format = (App Collection name; App Collection name; etc.). This list is generated in alphabetical order.

Category Targeting - Include Qa

string, list

List of categories to include in targeting. List format = (Category name; Category name; etc.). This list is generated in alphabetical order.

Category Targeting - Exclude Qa

string, list

List of categories to exclude in targeting. List format = (Category name; Category name; etc.). This list is generated in alphabetical order.

Content Genre Targeting - Include Qa

string, list

List of content genres to include in targeting. List format = (Content genre name; Content genre name; etc.). This list is generated in alphabetical order.

Content Genre Targeting - Exclude Qa

string, list

List of content genres to exclude in targeting. List format = (Content genre name; Content genre name; etc.). This list is generated in alphabetical order.

Keyword Targeting - Include Qa

string, list

List of keyword strings to include in targeting. This list is generated in alphabetical order.

If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.

Keyword Targeting - Exclude Qa

string, list

List of keyword strings to exclude in targeting. This list is generated in alphabetical order.

If the total character length of the list exceeds 32700 characters, individual entries in the list will be truncated as needed. Truncated entries will be no shorter than 10 characters.

Keyword List Targeting - Exclude Qa

string, list

List of negative keyword lists to exclude in targeting. List format = (Negative keyword list name; Negative keyword list name; etc.). This list is generated in alphabetical order.

Optimize Fixed Bidding

string

Enables your line item to bid lower than your fixed bid.

This column must be unset or set to 'TRUE' unless 'Bid Strategy Type' is 'Fixed'.

Optimized Targeting

string

Enable optimized targeting.

• TRUE
• FALSE

Optimized targeting is not compatible with all bid strategies. This column must be 'FALSE' if:

• 'Bid Strategy Type' is 'Fixed'
• 'Bid Strategy Type' is 'Optimized vCPM'
• 'Bid Strategy Type' is 'Maximum' and 'Bid Strategy Unit' is 'CIVA', 'IVO_TEN', or 'AV_VIEWED'

Audience Targeting - Include Qa

string, list of list of pairs

List of first- and third-party audience lists to include in targeting.

For first-party audience lists, each audience is listed as a pair of display name and recency setting. A pair is (Audience name;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (Audience name;);(Audience name;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((audience 1 name;1d;);(audience 2 name;365d;));((audience 3 name;);(audience 4 name;5m;);(audience 5 name;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users).

Valid recency values are:

• all
• 1m
• 5m
• 10m
• 15m
• 30m
• 1h
• 2h
• 3h
• 6h
• 12h
• 1d
• 2d
• 3d
• 5d
• 7d
• 10d
• 14d
• 15d
• 21d
• 28d
• 30d
• 45d
• 60d
• 90d
• 120d
• 180d
• 270d
• 365d

Audience Targeting - Exclude Qa

string, list of list of pairs

List of first- and third-party audience lists to exclude in targeting.

For first-party audience lists, each audience is listed as a pair of display name and recency setting. A pair is (Audience name;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (Audience name;);(Audience name;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((audience 1 name;1d;);(audience 2 name;365d;));((audience 3 name;);(audience 4 name;5m;);(audience 5 name;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users).

Valid recency values are:

• all
• 1m
• 5m
• 10m
• 15m
• 30m
• 1h
• 2h
• 3h
• 6h
• 12h
• 1d
• 2d
• 3d
• 5d
• 7d
• 10d
• 14d
• 15d
• 21d
• 28d
• 30d
• 45d
• 60d
• 90d
• 120d
• 180d
• 270d
• 365d

Affinity & In Market Targeting - Include Qa

string, list

List of affinity and/or in-market audience lists to include. List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.

Affinity & In Market Targeting - Exclude Qa

string, list

Life Event Targeting - Include Qa

string, list

A list of life envents audiences names to include in targeting.

List format: Life Event Name; Life Event Name;

Life Event Targeting - Exclude Qa

string, list

A list of life envents audiences names to exclude in targeting.

List format: Life Event Name; Life Event Name;

Detailed Demo Targeting - Include Qa

string, list

A list of detailed demo audiences names to include in targeting.

List format: Detailed Demo Name; Detailed Demo Name;

Detailed Demo Targeting - Exclude Qa

string, list

A list of detailed demo audiencesnames to exclude in targeting.

List format: Detailed Demo Name; Detailed Demo Name;

Combined Audience Targeting Qa

string, list

List of combined audience lists to target. List format = (Audience name; Audience name; etc.). This list is generated in alphabetical order.

Custom List Targeting Qa

string, list

List of custom lists to target. List format = (Custom list name; Custom list name; etc.). This list is generated in alphabetical order.

Inventory Source Targeting - Authorized Seller Options

string

Setting to target authorized direct sellers, authorized direct seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. "Authorized Direct Sellers And Resellers" means targeting the authorized sellers and resellers. "Authorized and Non-Participating Publisher" means it will target authorized sellers, resellers, and unknown sellers.

• Authorized Direct Sellers
• Authorized Direct Sellers And Resellers
• Authorized and Non-Participating Publisher

Inventory Source Targeting - Include Qa

string, list

List of inventory sources, exchanges, and sub-exchanges to include in targeting.

List format = (Inventory source/Exchange/Sub-exchange name; Inventory source/Exchange/Sub-exchange name; etc.)

Inventory Source Targeting - Exclude Qa

string, list

List of inventory sources, exchanges, and sub-exchanges to exclude in targeting.

List format = (Inventory source/Exchange/Sub-exchange name; Inventory source/Exchange/Sub-exchange name; etc.)

Inventory Source Targeting - Target New Exchanges

string

Setting to target new exchanges.

• True
• False

Private Deal Group Targeting Include Qa

string, list

List of Deal groups to include in targeting.

List format = (Grouped deal name; Grouped deal name; etc.). This list is generated in alphabetical order.

Daypart Targeting Qa

string, list

List of DayParts to target. Each daypart is constructed in the format "day_of_the_week start_time end_time":

• "day_of_the_week" is Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday
• "start_time" and "end_time" are represented as HH:MM in 24-hour format.

Example list: (Monday 01:20 13:20; Tuesday 09:00 10:00;)

This list is generated in ascending time order, starting with Monday.

Daypart Targeting Time Zone

string

Timezone to use for daypart targeting.

Environment Targeting

string, list

List of environments to target. Select one or more of the acceptable values. Please note that 'Web Not Optimized' cannot be selected without selecting 'Web'.

• Web
• Web Not Optimized
• App

Viewability Omid Targeting Enabled

string

Enables targeting only impressions that are measurable through the open Measurement standard. If the entity does not support OMID targeting, leave this column empty.

• TRUE
• FALSE

If OMID targeting is enabled at the advertiser level and supported for the entity, this column cannot be set to 'FALSE'. If this column is not set at resource creation for a supported entity, it will default to the advertiser level setting.

Viewability Targeting Active View

string

Target predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9}

Position Targeting - On Screen

string, list

On screen ad positions targeting. Select one or more of the acceptable values:

• Above the fold
• Below the fold
• Unknown

Position Targeting - Display Position In Content

string, list

Display ad content positions to target. Select one or more of the acceptable values:

• In-Article
• In-Feed
• In-Banner
• Interstitial
• Unknown

Position Targeting - Video Position In Content

string, list

Video ad content positions to target. Select one or more of the acceptable values:

• In-Article
• In-Feed
• In-Banner
• Interstitial
• Unknown Out-Stream
• Pre-Roll
• Mid-Roll
• Post-Roll
• Unknown In-Stream

Position Targeting - Audio Position In Content

string, list

Audio ad content positions to target. Select one or more of the acceptable values:

• Pre-Roll
• Mid-Roll
• Post-Roll
• Unknown

Video Player Size Targeting

string, list

List of video ad player size to target. Select one or more of the acceptable values:

• unknown
• small
• large
• HD

Content Duration Targeting

string, list

List of content durations to target. Unit value is minutes. Select one or more of the acceptable values:

• 0-1
• 1-5
• 5-15
• 15-30
• 30-60
• 60+
• unknown

Content Stream Type Targeting

string, list

List of content stream types to target. Select one or more of the acceptable values:

• livestream
• on-demand

Audio Content Type Targeting

string, list

List of audio content type to target. Select one or more of the acceptable values:

• unknown
• online radio
• streaming music
• podcasts

Demographic Targeting Gender Qa

string, list

Full list of genders being targeted.

List format = (Female; Male; Unknown;)

• Female
• Male
• Unknown

Demographic Targeting Age Qa

string, list

Full list of ages being targeted.

List format = (25-34; 35-44; Unknown;)

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Unknown

Demographic Targeting Household Income Qa

string, list

Full list of household incomes being targeted.

List format = (Top 10%; 11-20%; 21-30%;)

• Top 10%
• 11-20%
• 21-30%
• 31-40%
• 41-50%
• Lower 50%
• Unknown

Demographic Targeting Parental Status Qa

string, list

Full list of parental status being targeted.

List format = (Parent;)

• Parent
• Not a parent
• Unknown

Connection Speed Targeting

string

Target to a specific connection speed. Select one of the acceptable values:

• All
• 2G
• 3G
• DSL
• 4G

Carrier Targeting - Include Qa

string, list

List of ISPs or Carriers to include in targeting. List format = (Carrier/ISP name; Carrier/ISP name; etc.). This list is generated in alphabetical order.

Carrier Targeting - Exclude Qa

string, list

List of ISPs or Carriers to exclude in targeting. List format = (Carrier/ISP name; Carrier/ISP name; etc.). This list is generated in alphabetical order.

Placement Targeting - YouTube Channels - Exclude Qa

string, list

List of YouTube channels to exclude. List format = (YouTube channel name; YouTube channel name; etc.). This list is generated in alphabetical order.

Placement Targeting - YouTube Videos - Exclude Qa

string, list

List of YouTube videos to exclude. List format = (YouTube video name; YouTube video name; etc.). This list is generated in alphabetical order.

Placement Targeting - Popular Content - Exclude

string, list

List of popular content across YouTube and Google video partners to exclude. Individual content groupings should have the structured 'video_content:: Content Grouping ID '.

List format = (video_content:: Content Grouping ID ; video_content:: Content Grouping ID ; etc.).

This column is only available if 'Subtype' is 'Video Sequence'.

Placement Targeting - URLs - Exclude

string, list

List of URLs to exclude in targeting. The list consists of URL strings.

List format = (someurl.com; someurltwo.com; etc.).

This column is only available if 'Subtype' is 'Video Sequence'.

Placement Targeting - Apps - Exclude

string, list

List of mobile apps to exclude in targeting. The list consists of app platform IDs.

The ID is provided by the relevant platform, such as a bundle ID from Android's Play store (example: com.google.android.gm) or a App ID from Apple's App store (example: 422689480).

List format = (com.google.android.gm; 422689480; etc.).

This column is only available if 'Subtype' is 'Video Sequence'.

Placement Targeting - App Collections - Exclude Qa

string, list

List of app collections to exclude in targeting. List format = (App collection name; App collection name; etc.). This list is generated in alphabetical order.

TrueView Video Ad Formats

string

The video ad format of the line item.

Skippable / In-feed Video are TrueView video ad types sold on a CPV basis. Non skippable video ads are in-stream ads between 6 and 15 seconds sold on a CPM basis. Skippable / Bumper / Non-skippable video ads are acceptable TrueView video ad types for line items with a 'Target Frequency' or 'Video Sequence' subtype sold on a CPM basis. Responsive video ads are ad types that serve as multiple formats.

• Skippable
• Skippable / In-feed Video
• Non Skippable
• Skippable / Bumper / Non-skippable
• Responsive

TrueView Bid Strategy Type

string

The bid strategy used by a TrueView or Demand Gen line item.

Select one of the following values:

• Manual CPV: Manual view-based bidding where you pay per view.
• Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is not supported for new Trueview or Demand Gen line items.
• Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown.
• Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible.
• Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion.
• Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions.
• Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion.
• Maximize Clicks: Automated bidding strategy that optimizes bids to maximize clicks based on budget

TrueView Bid Strategy Value

float

For the Target CPA or Target ROAS bid strategy type, choose a value for the target bid. For the other "TrueView Bid Strategy Type" values or other line item types, this column should be 0 when uploading. For Target ROAS, this column should be the percentage as a fraction, e.g., if you want Target ROAS to be 150%, put 1.5 to this column.

TrueView Mobile Bid Adjustment Option

string

The direction in which to adjust bids for display on mobile devices.

• Increase
• Decrease

TrueView Mobile Bid Adjustment Percentage

integer

Bid adjustment to increase chances of showing ads on mobile. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%.

When 'TrueView Bid Strategy Type' is 'Target CPA 'or 'Maximize Conversions', or when 'Subtype is 'Demand Gen' or 'Video Sequence', acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.

TrueView Desktop Bid Adjustment Option

string

The direction in which to adjust bids for display on desktop devices.

• Increase
• Decrease

TrueView Desktop Bid Adjustment Percentage

integer

Bid adjustment to increase chances of showing ads on desktop. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%.

When 'TrueView Bid Strategy Type' is 'Target CPA 'or 'Maximize Conversions', or when 'Subtype is 'Demand Gen' or 'Video Sequence', acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.

TrueView Tablet Bid Adjustment Option

string

The direction in which to adjust bids for display on tablets.

• Increase
• Decrease

TrueView Tablet Bid Adjustment Percentage

integer

Bid adjustment to increase chances of showing ads on tablet. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%.

When 'TrueView Bid Strategy Type' is 'Target CPA 'or 'Maximize Conversions', or when 'Subtype is 'Demand Gen' or 'Video Sequence', acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.

TrueView Connected TV Bid Adjustment Option

string

The direction in which to adjust bids for display on connected TVs.

• Increase
• Decrease

TrueView Connected TV Bid Adjustment Percentage

integer

Bid adjustment to increase chances of showing ads on connected TVs. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%.

When 'TrueView Bid Strategy Type' is 'Target CPA 'or 'Maximize Conversions', or when 'Subtype is 'Demand Gen' or 'Video Sequence', acceptable adjustments are for Bid Adjustment Option 'Increase': 0; and for 'Decrease': 100%.

TrueView Category Exclusions Targeting

string, list

List of categories to exclude. List format = Embedded Videos; Families; etc.

• Embedded Videos
• Live Streaming
• Games
• Families

Inventory Mode

string

TrueView content filter.

TrueView Inventory Source Targeting

string, list

Lists of TrueView inventory sources to include

• YouTube
• Google TV
• Video Partners

'Video Partners' must be included for Demand Gen line items.

TrueView Third-Party Viewability Vendor

string, list of lists

Third-party vendor measuring viewability for TrueView and Demand Gen line items. If this is left empty during TrueView or Demand Gen line item creation and there is a default viewability vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled.

Select one of the following values:

• None
• Moat
• DoubleVerify
• Integral Ad Science

TrueView Third-Party Viewability Reporting ID

string

ID used by your third-party viewability vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.

TrueView Third-Party Brand Safety Vendor

string, list of lists

Third-party vendor measuring brand safety for TrueView and Demand Gen line items. If this is left empty during TrueView or Demand Gen line item creation and there is a default brand safety vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled.

Select one of the following values:

• None
• DoubleVerify
• Integral Ad Science
• Zefr

TrueView Third-Party Brand Safety Reporting ID

string

ID used by your third-party brand safety vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.

TrueView Third-Party Reach Vendor

string, list of lists

Third-party vendor measuring reach for TrueView and Demand Gen line items. If this is left empty during TrueView or Demand Gen line item creation and there is a default reach vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled.

Select one of the following values:

• None
• Nielsen
• Comscore
• Kantar
• Gemius
• Video Research
• Media Scope
• Audience Project
• iSpot TV
• VideoAmp

TrueView Third-Party Reach Reporting ID

string

ID used by your third-party reach vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.

TrueView Third-Party Brand Lift Vendor

string, list of lists

Third-party vendor measuring brand lift for TrueView and Demand Gen line items. If this is left empty during TrueView or Demand Gen line item creation and there is a default brand lift vendor enabled at the advertiser level, the line item will be created with the advertiser-level default vendor enabled.

Select one of the following values:

• None
• Kantar
• Dynata
• Intage
• Nielsen
• Macromill

TrueView Third-Party Brand Lift Reporting ID

string

ID used by your third-party brand lift vendor to identify events for specific reports. An empty string is valid for this column, which sets the reporting ID to empty.

TrueView Target Frequency Count

integer

The target frequency count set for a Target Frequency type YouTube line item. This field can only be set with different set of values based on the time window. For YouTube line items that are not of type Target Frequency, this field should be empty.

TrueView Target Frequency Time Window

string

The target frequency time window for a Target Frequency type YouTube line item. This field can be set to Weekly or Monthly for now. For YouTube line items that are not of type Target Frequency, this field should be empty.

• Weekly
• Monthly

TrueView Video Ad Inventory Control

string, list

The video ad inventory control for Reach or View line items.

Select one or more of the acceptable ad format values:

• In-stream
• In-feed
• Shorts

Merchant Center Account Id

integer

Merchant Center Account Id. Immutable once set.

Only valid if 'Type' is 'TrueView' or 'Demand Gen'.

Related Videos

string, list

List of related YouTube videos. If set, the list must contain 2 to 5 YouTube video IDs.

List format = (YouTube Video ID; YouTube Video ID; etc.).

Only valid if 'Type' is 'TrueView'.

Video Sequence Steps

string, list of lists

A list of values representing the sequence of steps that constitutes a video sequence line item. Each item in the list represents a 'step' in the sequence.

Each step, formatted as "(step_id; previous_step_id; interaction_type; ad_group_type; video_asset_id;)", uses the following fields:

• step_id: the unique ID of the step. If this is a new step, you must use a negative number as a temporary ID, such as -1, -2, etc. Once saved, the system will assign a new ID to this step.
• previous_step_id: the step ID of the previous step in the sequence. Steps connected by 'Skip' and 'Paid View' interactions may have the same previous step, creating a branching sequence.
• interaction_type: the type of interaction that connects the previous step to this step. Accepted values are 'Impression', 'Skip', and 'Paid View'.
• ad_group_type: the ad group type of the step. Accepted values are 'In-stream', 'Bumper', and 'Non skippable'.
• video_asset_id: the asset ID of the step's ad video.

Sequences must follow the following rules:

• The first step of a sequence must have empty 'previous_step_id' and 'interaction_type' values.
• The previous step has to be in front of its next step in the list.
• Leaving the column empty will remove any existing video sequence for the line item on upload.

List format = ((step_id; previous_step_id; interaction_type; ad_group_type; video_asset_id;);(step_id; previous_step_id; interaction_type; ad_group_type; video_asset_id;);)

This column is only available if 'Subtype' is 'Video Sequence'.

Video Sequence Minimum Duration

string

The minimum amount of time required for a user to repeat an ad sequence.

• Week
• Month

Only available for 'Video Sequence' line items.