This page provides release notes for the Structured Data File format.
Latest supported version: v9
Version 9.1 (beta)
Status
Entity
Field
Property
Value(s)
Added
Line Item QA
Demand Gen Geography And Language Targeting Level
Added
Line Item
Demand Gen Geography And Language Targeting Level
Added
Ad Group QA
Combined Audience Targeting Qa
Added
Ad Group
Combined Audience Targeting
Changed
Insertion Order
Io Objective
Description
This column is now required.
Required
Yes
Changed
Line Item QA
Bid Strategy Unit
Description
Added the 'REACH' option.
Options
- CPA
- CPC
- custom impr. value/cost
- CIVA
- IVO_TEN
- AV_VIEWED
- REACH
TrueView Video Ad Formats
Description
Renamed 'In-stream' to 'Skippable'. Removed 'In-stream / Bumper' and 'Bumper' options.
Options
- Skippable
- Skippable / In-feed Video
- Non Skippable
- Skippable / Bumper / Non-skippable
- Responsive
Changed
Line Item
Bid Strategy Unit
Description
Added the 'REACH' option.
Options
- CPA
- CPC
- custom impr. value/cost
- CIVA
- IVO_TEN
- AV_VIEWED
- REACH
TrueView Video Ad Formats
Description
Renamed 'In-stream' to 'Skippable'. Removed 'In-stream / Bumper' and 'Bumper' options.
Options
- Skippable
- Skippable / In-feed Video
- Non Skippable
- Skippable / Bumper / Non-skippable
- Responsive
Removed
Insertion Order
Measure DAR Channel
Measure DAR
Removed
Line Item QA
Bid Multipliers
Removed
Line Item
Bid Multipliers
Version 9
| Status | Entity | Field | Property | Value(s) |
|---|---|---|---|---|
|
Added
|
Line Item QA | Contains EU Political Ads | ||
|
Added
|
Line Item | Contains EU Political Ads |
Version 8.1
Status
Entity
Field
Property
Value(s)
Added
Ad Group QA
Demand Gen Enabled Inventory Sources
Demand Gen Inventory Source Strategy
Added
Ad Group
Demand Gen Enabled Inventory Sources
Demand Gen Inventory Source Strategy
Changed
Insertion Order
Viewability Omid Targeting Enabled
Description
If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'.
Changed
Line Item QA
TrueView Content Filter
Name
Inventory Mode
Viewability Omid Targeting Enabled
Description
If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'.
Changed
Line Item
TrueView Content Filter
Name
Inventory Mode
Viewability Omid Targeting Enabled
Description
If OMID targeting is enabled at the advertiser level and supported for the entity, this column can no longer be set to 'FALSE'.
Version 8
Status
Entity
Field
Property
Value(s)
Added
Ad Group
Geography Targeting - Exclude
Geography Targeting - Include
Language Targeting - Include
Lookalike Audience Targeting - Exclude
Lookalike Audience Targeting - Include
Added
Ad
Ad Type
Business Name
Companion Banner Asset IDs
Demand Gen Cards
Landing Page URL Suffix
Logo Asset IDs
Marketing Image Asset IDs
Mobile Landing Page URL
Changed
Line Item
Daypart Targeting Time Zone
Description
Added constraints for Demand Gen line items.
Frequency Amount
Description
Not supported for Demand Gen line items.
Frequency Enabled
Description
Is not required when Demand Gen line items.
Required
Required when 'Subtype' is not 'Demand Gen'
Frequency Period
Description
Added constraints for Demand Gen line items.
Pacing Amount
Description
Required for Demand Gen line items using daily pacing.
Required
Required when 'Type' is 'Display' or 'Video' or 'Audio'. Required when 'Type' is 'TrueView' or 'Demand Gen' and 'Pacing' is 'Daily'.
Pacing Rate
Description
Added constraints for Demand Gen line items.
Pacing
Description
Added constraints for Demand Gen line items.
Subtype
Description
Added Demand Gen subtype.
Options
- Simple
- Non Skippable
- Action
- Reach
- View
- Audio
- Over The Top
- Mobile App Install
- Mobile App Buying
- Simple Over The Top
- Non Skippable Over The Top
- Reach Over The Top
- Target Frequency
- Demand Gen
Timestamp
Description
This column does not guarantee the same update verification for Demand Gen line items.
TrueView Bid Strategy Type
Description
Added 'Maximize Clicks' option. Required for Demand Gen line items.
Options
- Manual CPV: Manual view-based bidding where you pay per view.
- Manual CPM: Manual impression-based bidding where you pay per thousand impressions. This value is not supported for new Trueview or Demand Gen line items.
- Target CPM: Automated bid strategy that optimizes bids to help get as many impressions as possible using a target amount for how much you're willing to pay every thousand times your ad is shown.
- Maximize Conversions: Automated bid strategy that optimizes bids to help get as many conversions as possible.
- Target CPA: Automated bid strategy that optimizes bids to help get as many conversions as possible using a target amount for how much you're willing to pay per conversion.
- Maximize Conversion Value: Automated value-based bidding strategy that optimizes for the higher value conversions.
- Target ROAS: A value-based bidding strategy that optimizes for higher value of a conversion.
- Maximize Clicks: Automated bidding strategy that optimizes bids to maximize clicks based on budget
Required
Required for TrueView and Demand Gen line items
TrueView Bid Strategy Value
Description
Required for Demand Gen line items.
Required
Required for TrueView and Demand Gen line items
TrueView Connected TV Bid Adjustment Percentage
Description
Added acceptable adjustments for Demand Gen ad groups.
Required
Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Content Filter
Description
Added support for Demand Gen line items.
TrueView Desktop Bid Adjustment Percentage
Description
Added acceptable adjustments for Demand Gen ad groups.
Required
Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Mobile Bid Adjustment Percentage
Description
Added acceptable adjustments for Demand Gen ad groups.
Required
Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Tablet Bid Adjustment Percentage
Description
Added acceptable adjustments for Demand Gen ad groups.
Required
Required when 'TrueView Bid Strategy Type' is 'Target CPA' or 'Maximize Conversions'
TrueView Third-Party Brand Lift Vendor
Description
Added support for Demand Gen line items.
Required
Required only when updating existing 'TrueView' or 'Demand Gen' line items
TrueView Third-Party Brand Safety Vendor
Description
Added support for Demand Gen line items.
Required
Required only when updating existing TrueView or Demand Gen line items
TrueView Third-Party Reach Vendor
Description
Added support for Demand Gen line items.
Required
Required only when updating existing TrueView or Demand Gen line items
TrueView Third-Party Viewability Vendor
Description
Added support Demand Gen line items.
Required
Required only when updating existing 'TrueView' or 'Demand Gen' line items
TrueView Video Ad Inventory Control
Description
Restricts this column to Reach and View line items.
Type
Description
Added Demand Gen type.
Options
- Display
- Video
- TrueView
- Audio
- Demand Gen
Changed
Ad Group
Bid Cost
Description
Added restriction for new 'TrueView Bid Strategy Type' value.
Video Ad Format
Description
Added Demand Gen ad format.
Options
- In-stream
- In-feed video
- Bumper
- Non skippable
- Responsive
- Efficient reach
- YouTube audio
- Demand Gen
Changed
Ad
Action Button Label
Description
Updated column name to be more general. Required for a subset of Demand Gen ads.
Name
Call to Action
Required
Required when the parent line item is a YouTube video action line item, 'Headline' is not empty, or 'Ad Type' is 'Demand Gen Video', 'Demand Gen Image', 'Demand Gen Carousel'
Action Headline
Description
Updated column name to be more general.
Name
Headline
Required
Required for Demand Gen Ads
In-feed Video Description 1
Description
Updated column name to be more general. Required for Demand Gen ads.
Name
Description 1
Required
Required for In-feed Video and Demand Gen ads
In-feed Video Description 2
Description
Updated column name to be more general.
Name
Description 2
Required
Required for In-feed Video
In-feed Video Headline
Description
Required for Demand Gen ads.
Required
Required for In-feed Video and Demand Gen ads
In-stream Custom Parameters
Description
Updated column name to be more general.
Name
Click Tracker URL Parameters
Landing Page URL
Description
Required for Demand Gen ads.
Required
Required for In-stream, Bumper, and Demand Gen ads
Responsive Ad Display Url Path 1
Description
Updated column name to be more general.
Name
Display URL Path 1
Responsive Ad Display Url Path 2
Description
Updated column name to be more general.
Name
Display URL Path 2
Video Id
Description
Required for Demand Gen Video ads.
Required
Required for YouTube and Demand Gen Video Ads
Version 7.1
Status
Entity
Field
Property
Value(s)
Added
Insertion Order
Io Objective
Kpi Algorithm Id
Kpi Type
Kpi Value
Added
Line Item
TrueView Video Ad Inventory Control
Changed
Line Item
TrueView Inventory Source Targeting
Description
Added Google TV to inventory source targeting.
Options
- YouTube
- Google TV
- Video Partners
TrueView Video Ad Formats
Description
Added Responsive ad format to be used in multiple line item types.
Options
- In-stream
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
- In-stream / Bumper / Non-skippable
- Responsive
Removed
Insertion Order
Billable Outcome
Performance Goal Algorithm Id
Performance Goal Type
Performance Goal Value
Version 7
Status
Entity
Field
Property
Value(s)
Added
Line Item
TrueView Target Frequency Count
TrueView Target Frequency Time Window
Added
TrueView Ad Group
Optimized Targeting
Changed
Campaign
Geography Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Geography Targeting - Include
Description
Updated to generate in ascending numerical order.
Language Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Language Targeting - Include
Description
Updated to generate in ascending numerical order.
Changed
Insertion Order
Affinity & In Market Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Affinity & In Market Targeting - Include
Description
Updated to generate in ascending numerical order.
App Targeting - Exclude
Description
Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.
Updated to generate in ascending alphabetical order.
App Targeting - Include
Description
Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.
Updated to generate in ascending alphabetical order.
Browser Targeting - Exclude
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_BROWSER
Updated to generate in ascending numerical order.
Browser Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_BROWSER
Updated to generate in ascending numerical order.
Carrier Targeting - Exclude
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP
.
Updated to generate in ascending numerical order.
Carrier Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP
.
Updated to generate in ascending numerical order.
Category Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Category Targeting - Include
Description
Updated to generate in ascending numerical order.
Channel Targeting - Exclude
Description
Updated the ID space to use Display & Video 360 API Channel
resource IDs.
Channel Targeting - Include
Description
Updated the ID space to use Display & Video 360 API Channel
resource IDs.
Content Genre Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Content Genre Targeting - Include
Description
Updated to generate in ascending numerical order.
Custom List Targeting
Description
Updated to generate in ascending numerical order.
Daypart Targeting
Description
Updated to generate in ascending numerical order.
Device Targeting - Exclude
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for following targeting types:
-
TARGETING_TYPE_DEVICE_TYPE -
TARGETING_TYPE_DEVICE_MAKE_MODEL -
TARGETING_TYPE_OPERATING_SYSTEM
Updated to generate in ascending numerical order.
Device Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for following targeting types:
-
TARGETING_TYPE_DEVICE_TYPE -
TARGETING_TYPE_DEVICE_MAKE_MODEL -
TARGETING_TYPE_OPERATING_SYSTEM
Updated to generate in ascending numerical order.
Geography Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Geography Targeting - Include
Description
Updated to generate in ascending numerical order.
Keyword List Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Keyword Targeting - Exclude
Description
Updated to generate in ascending alphabetical order.
Keyword Targeting - Include
Description
Updated to generate in ascending alphabetical order.
Language Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Language Targeting - Include
Description
Updated to generate in ascending numerical order.
Site Targeting - Exclude
Description
Updated to use URLs in place of site IDs.
Updated to generate in ascending alphabetical order.
Site Targeting - Include
Description
Updated to use URLs in place of site IDs.
Updated to generate in ascending alphabetical order.
Changed
Line Item
Affinity & In Market Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Affinity & In Market Targeting - Include
Description
Updated to generate in ascending numerical order.
App Targeting - Exclude
Description
Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.
Updated to generate in ascending alphabetical order.
App Targeting - Include
Description
Updated to use a concatenated string values of app platform and app platform ID in place of site IDs.
Updated to generate in ascending alphabetical order.
Bid Multipliers
Description
Updated the approw type to use a concatenated string values of app platform and app platform ID in place of site IDs.
Updated the siterow type to use URLs in place of site IDs.
Browser Targeting - Exclude
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_BROWSER
Updated to generate in ascending numerical order.
Browser Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_BROWSER
Updated to generate in ascending numerical order.
Carrier Targeting - Exclude
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP
.
Updated to generate in ascending numerical order.
Carrier Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for targeting type TARGETING_TYPE_CARRIER_AND_ISP
.
Updated to generate in ascending numerical order.
Category Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Category Targeting - Include
Description
Updated to generate in ascending numerical order.
Channel Targeting - Exclude
Description
Updated the ID space to use Display & Video 360 API Channel
resource IDs.
Channel Targeting - Include
Description
Updated the ID space to use Display & Video 360 API Channel
resource IDs.
Combined Audience Targeting
Description
Updated to generate in ascending numerical order.
Content Genre Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Content Genre Targeting - Include
Description
Updated to generate in ascending numerical order.
Creative Assignments
Description
Updated to generate in ascending numerical order.
Custom List Targeting
Description
Updated to generate in ascending numerical order.
Daypart Targeting
Description
Updated to generate in ascending numerical order.
Device Targeting - Exclude
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for following targeting types:
-
TARGETING_TYPE_DEVICE_TYPE -
TARGETING_TYPE_DEVICE_MAKE_MODEL -
TARGETING_TYPE_OPERATING_SYSTEM
Updated to generate in ascending numerical order.
Device Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for following targeting types:
-
TARGETING_TYPE_DEVICE_TYPE -
TARGETING_TYPE_DEVICE_MAKE_MODEL -
TARGETING_TYPE_OPERATING_SYSTEM
Updated to generate in ascending numerical order.
Geography Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Geography Targeting - Include
Description
Updated to generate in ascending numerical order.
Keyword List Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Keyword Targeting - Exclude
Description
Updated to generate in ascending alphabetical order.
Keyword Targeting - Include
Description
Updated to generate in ascending alphabetical order.
Language Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Language Targeting - Include
Description
Updated to generate in ascending numerical order.
Private Deal Group Targeting Include
Description
Updated to generate in ascending numerical order.
Site Targeting - Exclude
Description
Updated to use URLs in place of site IDs.
Updated to generate in ascending alphabetical order.
Site Targeting - Include
Description
Updated to use URLs in place of site IDs.
Updated to generate in ascending alphabetical order.
Subtype
Description
Added Target Frequency subtype.
Options
- Simple
- Non Skippable
- Action
- Reach
- View
- Audio
- Over The Top
- Mobile App Install
- Mobile App Buying
- Simple Over The Top
- Non Skippable Over The Top
- Reach Over The Top
- Target Frequency
TrueView Video Ad Formats
Description
Added In-stream / Bumper / Non-skippable ad format for Target Frequency line item type.
Options
- In-stream
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
- In-stream / Bumper / Non-skippable
Changed
Media Product
Category Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Category Targeting - Include
Description
Updated to generate in ascending numerical order.
Channel Targeting - Exclude
Description
Updated the ID space to use Display & Video 360 API Channel
resource IDs.
Channel Targeting - Include
Description
Updated the ID space to use Display & Video 360 API Channel
resource IDs.
Device Targeting - Include
Description
Updated the ID space used by the column to use the Display & Video 360 API TargetingOption
resource IDs for following targeting types:
-
TARGETING_TYPE_DEVICE_TYPE -
TARGETING_TYPE_DEVICE_MAKE_MODEL -
TARGETING_TYPE_OPERATING_SYSTEM
Updated to generate in ascending numerical order.
Geography Targeting - Include
Description
Updated to generate in ascending numerical order.
Language Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Language Targeting - Include
Description
Updated to generate in ascending numerical order.
Changed
Ad Group
Affinity & In Market Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Affinity & In Market Targeting - Include
Description
Updated to generate in ascending numerical order.
Audience Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Audience Targeting - Include
Description
Updated to generate in ascending numerical order.
Category Targeting - Exclude
Description
Updated to generate in ascending numerical order.
Category Targeting - Include
Description
Updated to generate in ascending numerical order.
Custom List Targeting
Description
Updated to generate in ascending numerical order.
Keyword Targeting - Exclude
Description
Updated to generate in ascending alphabetical order.
Keyword Targeting - Include
Description
Updated to generate in ascending alphabetical order.
Version 6
Status
Entity
Field
Property
Value(s)
Added
Insertion Order
Proximity Location List Targeting
Proximity Targeting
Added
Line Item
Optimized Targeting
Primary Attribution Model Id
Proximity Location List Targeting
Added
TrueView Ad Group
Audience Expansion Level
Audience Expansion Seed List Excluded
Changed
Line Item
Subtype
Options
- Simple
- Non Skippable
- Action
- Reach
- Audio
- Over The Top
- Mobile App Install
- Mobile App Buying
- Simple Over The Top
- Non Skippable Over The Top
- Reach Over The Top
TrueView Inventory Source Targeting
Description
Consolidated YouTube Search and YouTube Videos values
Options
- YouTube
- Video Partners
TrueView Video Ad Formats
Description
Added In-stream ad format.
Options
- In-stream
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
Removed
Insertion Order
Audience Targeting - Similar Audiences
Removed
Line Item
Audience Targeting - Similar Audiences
Removed
TrueView Ad Group
Popular Videos Bid Adjustment
Version 5.5
Status
Entity
Field
Property
Value(s)
Added
Insertion Order
Audio Content Type Targeting
Content Genre Targeting - Exclude
Content Genre Targeting - Include
Added
Line Item
Audio Content Type Targeting
Content Genre Targeting - Exclude
Content Genre Targeting - Include
Added
TrueView Ad
Responsive Ad Display Url Path 1
Responsive Ad Display Url Path 2
Changed
Line Item
TrueView Video Ad Formats
Description
Renamed "Video Discovery" to "In-feed Video".
Options
- In-stream / In-feed Video
- In-stream / Bumper
- Bumper
- Non Skippable
Changed
TrueView Ad Group
Video Ad Format
Description
Renamed "Video discovery" to "In-feed video".
Options
- In-stream
- In-feed video
- Bumper
- Non skippable
- Responsive
- Efficient reach
Changed
TrueView Ad
Video Discovery Description 1
Name
In-feed Video Description 1
Required
Yes for In-feed Video
Video Discovery Description 2
Name
In-feed Video Description 2
Required
Yes for In-feed Video
Video Discovery Headline
Name
In-feed Video Headline
Required
Yes for In-feed Video
Video Discovery Landing Page
Name
In-feed Video Landing Page
Required
Yes for In-feed Video
Video Discovery Video Thumbnail
Name
In-feed Video Thumbnail
Required
Yes for In-feed Video
Version 5.4
Status
Entity
Field
Property
Value(s)
Added
Campaign
Campaign Budget Segments
Added
Insertion Order
Content Duration Targeting
Content Stream Type Targeting
Io Subtype
Performance Goal Algorithm Id
Viewability Omid Targeting Enabled
Added
Line Item
Content Duration Targeting
Content Stream Type Targeting
Io Name
Viewability Omid Targeting Enabled
Added
TrueView Ad Group
Line Item Name
Added
TrueView Ad
Ad Group Name
Changed
Campaign
Brand Safety Custom Settings
Description
Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
Options
- Sexual
- Derogatory
- Downloads & Sharing
- Weapons
- Gambling
- Violence
- Suggestive
- Profanity
- Alcohol
- Drugs
- Tobacco
- Politics
- Religion
- Tragedy
- Transportation Accidents
- Sensitive social issues
- Shocking
Changed
Insertion Order
Brand Safety Custom Settings
Description
Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
Options
- Sexual
- Derogatory
- Downloads & Sharing
- Weapons
- Gambling
- Violence
- Suggestive
- Profanity
- Alcohol
- Drugs
- Tobacco
- Politics
- Religion
- Tragedy
- Transportation Accidents
- Sensitive social issues
- Shocking
Budget Segments
Description
Added Campaign Budget ID and description to budget segment.
Changed
Line Item
Brand Safety Custom Settings
Description
Changed BRAND_SAFETY_CUSTOM_TRANSLATIONS enum value to "Sexual" from "Adult"
Options
- Sexual
- Derogatory
- Downloads & Sharing
- Weapons
- Gambling
- Violence
- Suggestive
- Profanity
- Alcohol
- Drugs
- Tobacco
- Politics
- Religion
- Tragedy
- Transportation Accidents
- Sensitive social issues
- Shocking
TrueView Video Ad Formats
Description
Added In-stream / Bumper ad format.
Options
- In-stream / Video Discovery
- In-stream / Bumper
- Bumper
- Non Skippable
Changed
TrueView Ad Group
Video Ad Format
Description
Added efficient reach to video ad format.
Options
- In-stream
- Video discovery
- Bumper
- Non skippable
- Responsive
- Efficient reach
Version 5.3
Status
Entity
Field
Property
Value(s)
Added
Line Item
Proximity Targeting
Changed
Campaign
Brand Safety Sensitivity Setting
Description
Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
Options
- Do not block
- Use Campaign Manager 360 Verification
- Use custom
Changed
Insertion Order
Brand Safety Sensitivity Setting
Description
Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
Options
- Do not block
- Use Campaign Manager 360 Verification
- Use custom
Changed
Line Item
Brand Safety Sensitivity Setting
Description
Changed BRAND_SAFETY_SENSITIVITY_SETTING enum option to "Use Campaign Manager 360 Verification" from "Use Campaign Manager Verification"
Options
- Do not block
- Use Campaign Manager 360 Verification
- Use custom
Version 5.2
Status
Entity
Field
Property
Value(s)
Added
Line Item
Combined Audience Targeting
TrueView Third-Party Brand Lift Reporting ID
TrueView Third-Party Brand Lift Vendor
TrueView Third-Party Brand Safety Reporting ID
TrueView Third-Party Reach Reporting ID
TrueView Third-Party Reach Vendor
TrueView Third-Party Viewability Reporting ID
Changed
Line Item
End Date
Description
Dropped HH:mm specification from flight end date. Will now default to end of flight end date, or 23:59.
Start Date
Description
Dropped HH:mm specification from flight start date. Will now default to beginning of flight start date, or 00:00.
Version 5.1
Status
Entity
Field
Property
Value(s)
Added
Insertion Order
Algorithm Id
Billable Outcome
Added
Line Item
Algorithm Id
Private Deal Group Targeting Include
Added
TrueView Ad Group
Placement Targeting - Popular Content - Include
Version 5
Status
Entity
Field
Property
Value(s)
Added
Campaign
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Display On Screen
Position Targeting - Display Position In Content
Position Targeting - Video On Screen
Position Targeting - Video Position In Content
Added
Insertion Order
Apply Floor Price For Deals
Bid Strategy Do Not Exceed
Bid Strategy Unit
Insertion Order Optimization
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Audio Position In Content
Position Targeting - Display On Screen
Position Targeting - Display Position In Content
Position Targeting - Video On Screen
Position Targeting - Video Position In Content
Added
Inventory Source
Commitment Type
Delivery Method
Rate Type
Added
Line Item
Apply Floor Price For Deals
Geography Regional Location List Targeting - Exclude
Geography Regional Location List Targeting - Include
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Audio Position In Content
Position Targeting - Display Position In Content
Position Targeting - On Screen
Position Targeting - Video Position In Content
TrueView Bid Strategy Type
TrueView Bid Strategy Value
TrueView Third-Party Brand Safety Vendor
TrueView Third-Party Viewability Vendor
Added
TrueView Ad Group
Bid Cost
Added
TrueView Ad
Action Button Label
Action Headline
Changed
Campaign
Environment Targeting
Options
- Web
- Web Not Optimized
- App
Required
No
Changed
Insertion Order
Environment Targeting
Options
- Web
- Web Not Optimized
- App
Required
No
Changed
Line Item
Conversion Counting Pct
Required
Required when "Type" is "Display" or "Video" or "Audio" or "TrueView"
Conversion Counting Type
Required
Required when "Type" is "Display" or "Video" or "Audio" or "TrueView"
Environment Targeting
Options
- Web
- Web Not Optimized
- App
Required
No
Subtype
Options
- Simple
- Non Skippable
- Action
- Reach
TrueView Connected TV Bid Adjustment Percentage
Required
Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Desktop Bid Adjustment Percentage
Required
Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Mobile Bid Adjustment Percentage
Required
Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Tablet Bid Adjustment Percentage
Required
Yes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
Removed
Campaign
Inventory Source Targeting - Authorized Seller Only
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
Removed
Insertion Order
Inventory Source Targeting - Authorized Seller Only
Video Ad Position Targeting
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
Removed
Inventory Source
Type
Removed
Line Item
Inventory Source Targeting - Authorized Seller Only
Video Ad Position Targeting
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
Removed
TrueView Ad Group
Max Cost
Version 4.2
Status
Entity
Field
Property
Value(s)
Added
Campaign
Digital Content Labels - Exclude
Added
Insertion Order
Digital Content Labels - Exclude
Added
Line Item
Conversion Floodlight Activity Ids
Digital Content Labels - Exclude
TrueView Connected TV Bid Adjustment Option
TrueView Connected TV Bid Adjustment Percentage
Added
Media Product
Changed
Campaign
Brand Safety Sensitivity Setting
Options
- Do not block
- Use Campaign Manager Verification
- Use custom
Inventory Source Targeting - Authorized Seller Only
Description
New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Changed
Insertion Order
Brand Safety Sensitivity Setting
Options
- Do not block
- Use Campaign Manager Verification
- Use custom
Fees
Description
"Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type.
Inventory Source Targeting - Authorized Seller Only
Description
New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Changed
Line Item
Brand Safety Sensitivity Setting
Options
- Do not block
- Use Campaign Manager Verification
- Use custom
Creative Assignments
Description
On upload, creatives can now be specified using their Campaign Manager placement ID using the "CM" prefix.
End Date
Description
Field now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight.
Fees
Description
"Bid Manager Fee" type is replaced by "Display & Video 360 Fee" type.
Inventory Source Targeting - Authorized Seller Only
Description
New value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Start Date
Description
Field now displays "Same as Insertion Order" for line items inheriting their parent insertion order"s flight.
TrueView Content Filter
Options
- Limited
- Standard
- Expanded
TrueView Video Ad Formats
Options
- In-stream / Video Discovery
- Bumper
- Non Skippable
Changed
TrueView Ad Group
Video Ad Format
Options
- In-stream
- Video discovery
- Bumper
- Non Skippable
Removed
Campaign
Brand Safety Labels
Removed
Insertion Order
Brand Safety Labels
Removed
Line Item
Brand Safety Labels
Conversion Pixel Ids
Version 4.1
| Status | Entity | Field | Property | Value(s) |
|---|---|---|---|---|
|
Added
|
Campaign | Inventory Source Targeting - Authorized Seller Only | ||
|
Added
|
Insertion Order | Inventory Source Targeting - Authorized Seller Only | ||
|
Added
|
Line Item | Inventory Source Targeting - Authorized Seller Only | ||
|
Changed
|
Insertion Order | Custom Affinity Targeting | Name | Custom List Targeting |
|
Changed
|
Line Item | Custom Affinity Targeting | Name | Custom List Targeting |
|
Changed
|
TrueView Ad Group | Custom Affinity Targeting | Name | Custom List Targeting |
|
Removed
|
TrueView Ad | Mobile App Id |
Version 4
Status
Entity
Field
Property
Value(s)
Added
Campaign
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Added
Insertion Order
App Collection Targeting - Exclude
App Collection Targeting - Include
Daypart Targeting Time Zone
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Keyword List Targeting - Exclude
Added
Line Item
App Collection Targeting - Exclude
App Collection Targeting - Include
Bid Multipliers
Daypart Targeting Time Zone
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Keyword List Targeting - Exclude
TrueView Content Filter
TrueView Desktop Bid Adjustment Option
TrueView Desktop Bid Adjustment Percentage
TrueView Tablet Bid Adjustment Option
TrueView Tablet Bid Adjustment Percentage
TrueView Video Ad Formats
Added
TrueView Ad Group
Demographic Targeting Household Income
Placement Targeting - App Collections - Exclude
Placement Targeting - App Collections - Include
Added
TrueView Ad
DCM Tracking - Ad Id
DCM Tracking - Creative Id
DCM Tracking - Placement Id
Changed
Line Item
Budget Type
Options
- Amount
- Impressions
- Unlimited
- Automatic
- TrueView Budget
Changed
TrueView Ad Group
Max Cost Per View
Name
Max Cost
Video Ad Format
Options
- In-stream
- Video discovery
- Bumper
Changed
TrueView Ad
In-stream Click Tracker URL
Name
Click Tracker URL
In-stream Display URL
Name
Display URL
Required
Yes for In-stream and Bumper
In-stream Landing Page URL
Name
Landing Page URL
Required
Yes for In-stream and Bumper
Version 3.1
Status
Entity
Field
Property
Value(s)
Added
Campaign
Added
Insertion Order
Campaign Id
Third Party Verification Labels
Third Party Verification Services
Added
Line Item
Third Party Verification Labels
Third Party Verification Services
