Page Summary
-
A TargetedLocation represents a Google Ads targeted location used to show ads in specific geographic areas, which can range from entire countries to city levels.
-
You can retrieve the bid modifier, campaign it belongs to, country code, ID, name, resource name, target type, and targeting status for a TargetedLocation.
-
Stats for a TargetedLocation can be obtained for predefined date ranges or custom date ranges.
-
A TargetedLocation can be removed.
-
The bid modifier for a TargetedLocation can be set within a range of 0.1 to 10.
Targeted locations are used to only show your ads in specific geographic areas. For instance, a broadly-targeted campaign might have location targets for an entire country, whereas a more specifically-targeted campaign might break down its location targets at the city level.
For more information on locations, see the API documentation on geotargeting .
See also ExcludedLocation .
Methods:
| Member | Type | Description |
|---|---|---|
double
|
Returns the bid modifier for this targeted location. | |
AdsApp.Campaign
|
Returns the campaign to which this targeted location belongs or null
if it does not belong to a search or display campaign. |
|
String
|
Returns the campaign type. | |
String
|
Returns the country code of this location. | |
String
|
Returns the type of this entity as a String
, in this case, "TargetedLocation"
. |
|
String
|
Returns the ID of the targeted location. | |
String
|
Returns the name of this location. | |
String
|
Returns the resource name of the targeted location. | |
AdsApp.ShoppingCampaign
|
Returns the shopping campaign to which this targeted location belongs or null
if it does not belong to a shopping campaign. |
|
AdsApp.Stats
|
Returns stats for the specified date range. | |
AdsApp.Stats
|
Returns stats for the specified custom date range. | |
String
|
Returns the target type of this location. | |
String
|
Returns the targeting status of this location. | |
AdsApp.VideoCampaign
|
Returns the video campaign to which this targeted location belongs or null
if it does not belong to a video campaign. |
|
void
|
Removes the targeted location. | |
void
|
Sets the bid modifier for this targeted location. |
getBidModifier()
Returns the bid modifier for this targeted location. The bid modifier is a multiplier applied to bids which match this targeted location. So, for instance, a bid modifier of 1.1
increases the bid to 110% of its original value, and changes a bid of $5.00
to a bid of $5.50.
The bid modifiers for all matching criteria are multiplied together to calculate the actual bid modification. A campaign with the following bid modifiers:
| Type | Value | Bid Modifier |
|---|---|---|
|
Location
|
Laos | 1.3
|
|
Ad Schedule
|
Saturday 6AM-10AM | 0.9
|
|
Platform
|
Mobile | 1.1
|
1.3 * 0.9 * 1.1 = 1.287
,
so a bid of $10 would get increased to $12.87 for metrics.clicks by Laotian
smartphone users on Saturday mornings in the account timezone.
For more information about bid modifiers, please see the Google Ads Help Center article .
Return values:
| Type | Description |
|---|---|
double
|
The criterion bid modifier. |
getCampaign()
Returns the campaign to which this targeted location belongs or null
if it does not belong to a search or display campaign. Return values:
| Type | Description |
|---|---|
AdsApp.Campaign
|
The campaign to which this targeted location belongs or null
if it does
not belong to a search or display campaign. |
getCampaignType()
Returns the campaign type. Possible return values: SEARCH_OR_DISPLAY, VIDEO, SHOPPING
Return values:
| Type | Description |
|---|---|
String
|
Video campaign type. |
getCountryCode()
Returns the country code of this location. This is the standard two-letter country code, e.g. "US"
or "BR"
.
Return values:
| Type | Description |
|---|---|
String
|
The country code of this location. |
getEntityType()
Returns the type of this entity as a String
, in this case, "TargetedLocation"
. Return values:
| Type | Description |
|---|---|
String
|
Type of this entity: "TargetedLocation"
. |
getId()
Returns the ID of the targeted location. Location IDs are shared across campaigns. In order to uniquely identify a location target, one must specify both its campaign ID and the location ID.
Return values:
| Type | Description |
|---|---|
String
|
The ID of the targeted location. |
getName()
Returns the name of this location. Return values:
| Type | Description |
|---|---|
String
|
The name of this location. |
getResourceName()
Returns the resource name of the targeted location. Return values:
| Type | Description |
|---|---|
String
|
The resource name of the targeted location. |
getShoppingCampaign()
Returns the shopping campaign to which this targeted location belongs or null
if it does not belong to a shopping campaign. Return values:
| Type | Description |
|---|---|
AdsApp.ShoppingCampaign
|
The shopping campaign to which this targeted location belongs or null
if
it does not belong to a shopping campaign. |
getStatsFor(dateRange)
Returns stats for the specified date range. Supported values: TODAY, YESTERDAY, LAST_7_DAYS, THIS_WEEK_SUN_TODAY, LAST_WEEK,
LAST_14_DAYS, LAST_30_DAYS, LAST_BUSINESS_WEEK, LAST_WEEK_SUN_SAT,
THIS_MONTH, LAST_MONTH, ALL_TIME
.
Example:
var stats = targetedLocation . getStatsFor ( "THIS_MONTH" );
Arguments:
| Name | Type | Description |
|---|---|---|
|
dateRange
|
String
|
Date range for which the stats are requested. |
Return values:
| Type | Description |
|---|---|
AdsApp.Stats
|
The stats for the specified date range. |
getStatsFor(dateFrom, dateTo)
Returns stats for the specified custom date range. Both parameters can be
either an object containing year, month, and day fields, or an 8-digit
string in YYYYMMDD
form. For instance, March 24th,
2013
is represented as either {year: 2013, month: 3, day:
24}
or "20130324"
. The date range is inclusive on both
ends, so forDateRange("20130324", "20130324")
defines a range
of a single day. Arguments:
| Name | Type | Description |
|---|---|---|
|
dateFrom
|
Object
|
Start date of the date range. Must be either a string in YYYYMMDD
form, or an object with year
, month
and day
properties. |
|
dateTo
|
Object
|
End date of the date range. Must be either a string in YYYYMMDD
form, or an object with year
, month
and day
properties. |
Return values:
| Type | Description |
|---|---|
AdsApp.Stats
|
The stats for the specified date range. |
getTargetType()
Returns the target type of this location. The target type is a generic description of the location, such as "City"
, "Postal Code"
, or "Country"
.
For a full list of target types, see Geo targets
.
Return values:
| Type | Description |
|---|---|
String
|
The target type of this location. |
getTargetingStatus()
Returns the targeting status of this location. This can return one of three values:
-
"ACTIVE": indicates that the location can be targeted as normal. The vast majority of locations are active. -
"PHASING_OUT": indicates that the location can be targeted, but that support will soon be removed. To get a list of which locations are phasing out, see Geo targets . -
"OBSOLETE": indicates that the location cannot be targeted.
Return values:
| Type | Description |
|---|---|
String
|
The targeting status of this location. |
getVideoCampaign()
Returns the video campaign to which this targeted location belongs or null
if it does not belong to a video campaign. Return values:
| Type | Description |
|---|---|
AdsApp.VideoCampaign
|
The video campaign to which this targeted location belongs or null
if it
does not belong to a video campaign. |
remove()
Removes the targeted location. Returns nothing.
setBidModifier(modifier)
Sets the bid modifier for this targeted location. The bid modifier is a multiplier applied to bids which match this targeted location. So, for instance, a bid modifier of 1.1
increases the bid to 110% of its original value, and changes a bid of $5.00
to a bid of $5.50
.
The bid modifiers for all matching criteria are multiplied together to calculate the actual bid modification. A campaign with the following bid modifiers:
| Type | Value | Bid Modifier |
|---|---|---|
|
Location
|
Laos | 1.3
|
|
Ad Schedule
|
Saturday 6AM-10AM | 0.9
|
|
Platform
|
Mobile | 1.1
|
1.3 * 0.9 * 1.1 = 1.287
,
so a bid of $10 would get increased to $12.87 for metrics.clicks by Laotian
smartphone users on Saturday mornings in the account timezone.
For more information about bid modifiers, please see the Google Ads Help
Center article
.
For locations, acceptable bid modifiers are in the range 0.1
to 10
.
Returns nothing.
Arguments:
| Name | Type | Description |
|---|---|---|
|
modifier
|
double
|
The new bid modifier. |

