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Nov 29, 2012
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カテゴリ: Dlight

ちょこっと衝撃なニュース......

”Volcom”のエースライダーの”Bruce Irons”が移籍しちゃったらしいです

しかも”Fox” ビックボーディングカンパニーの”Billabong”や”Hurley””QuikSilver”じゃなく

似合わなくないか? あの狐のマークがBIのノーズに....... 

個人的には”Andy”の替わりに”Billabong”に移籍して欲しかったな~

bruce

        ”Bruce Irons Leaves Volcom, Signs with Fox”

Fox Head just made another major acquisition in their 2012 campaign to redefine their position in the Surf Industry by signing Bruce Irons. That's right, after 20 years as Volcom's top team rider, Brucey is turning in his Stone for a Fox sticker on his board during the 2012 Billabong Pipemasters.

Enich Harris who signed the late great Andy Irons to Billabong, was hired as Fox's Global VP of Marketing last month. He foreshadowed the move in his Shop-Eat-Surf interview "An initial focus will be the task to reinvent Fox's approach to surf and bring new energy to the industry. Out of the gates the most visible changes you will see at Fox in that arena will include building a strong team both internally and with athletes."

Sources indicated that Bruce signed a multi-year deal, and a signature collection of Bruce Irons clothing, footwear and accessories will be released in early 2013.

Volcom has gone public and is now dealing with changing media rights that has caused some companies to reduce their investment in surfing.

Today Favorite / Dude Cruise - Bruce Irons






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Last updated  Nov 29, 2012 10:14:59 PMコメント(0) | コメントを書く
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