<Chapter2 Understanding Ethical and Legal Considerations>
A Brief Introduction to Ethics 22 Your Legal Obligations 23 Copyright Law 24 GUIDELINES: Determining "Fair Use" 24 GUIDELINES: Dealing with Copyright Questions 25 Trademark Law 26 GUIDELINES: Protecting Trademark 26 Contract Law 27 Liability Law 28 GUIDELINES: Abiding by Liability Laws 28 Codes of Conduct 29
Ethics and Multicultural Communication 33 Principles for Ethical Communication 34 Abide by Relevant Laws 34 Abide by the Appropriate Coroporate or Professional Code of Conduct 35 Tell the Truth 35
Be Clear 36 Avoid Discriminatory language 36 Acknowledge Assistance from Others 36 Revision Checklist 37 Exercises 37 Research Projects.37 CASE 1: The Name Game 39 CASE 2: Mysterious Internet Code 40