Hyundai is an International Korean automaker with great successes in the automobile market, especially concerning its SUVs and cars. Hyundai customers are often surprised and satisfied at the level of performance they receive from Hyundai vehicles, which come at very affordable prices. Hyundai vehicles are also known for their commitment to today's hottest technologies, excellent quality, and impressive styling in many different markets around the world. Hyunda Motor Company was first formed in 1947 as an engineering and construction company by Chung Ju-Yung. In 1967, the company became Hyundai Motor Co. (abbreviated HMC) , which would eventually grew to become Korea's leading automaker, as well as a company that exports vehicles to almost 200 countries across the globe, and has about six thousand dealerships and showrooms.

Hyundai's first venture into the United State was in 1986 with the subcompact Excel, which premiered at a time when most Americans had never heard of Hyundai products. With quality car models, however, Hyundai's name grew, and now they make up over two percent of the American automobile market. Hyundai holds the world's biggest integrated auto-manufacturing factory in Ulsan, Korea (which is located on the country's southeast coast), as well as a technologically-advanced Research center, located in Namyang, and the forward-thinking Asan Plant, near Seol, South Korea. Hyundai owns eight research centers in total in Korea, as well as four internationally, all of which employ over four thousand researchers combined. These researchers are working on electronic vehicle technologies, solar-powered and hydrogen powered cars, and low-emission gas-taking engines.

In response to some of the complaints Americans had in the late 1980s with Hyundai models, the company began putting a lot of money into researching design, manufacturing, and long-term reliability. A ten-year or 100,000-mile (a.k.a 160,000 kilometers) powertrain warranty was added to Hyundai vehicles in the U.S. under the name, the "Hyundai Challenge." By the time 2004 rolled around, Hyundai sales had increased at an alarming rate, and the overall standing of Hyundai vehicles improved in America. By 2004, Hyundai was on the same level as its competitor, Honda as far as reliability standards were concerned. It was found that Hyundais had rate of about a hundred problems per thousand vehicles. These numbers made Hyundai second place in the industry for initial vehicle quality. (The company only lagged behind Toyota). Hyundai has continued this trend with excellent reliability ratings, beating nearly all of its competitors, which include Ford, General Motors, and Toyota.

Today, Hyundai sales and markets a lineup full of a variety of vehicles, from the award0winning Santa Fe SUV, to the classy SG350 sedan, to the traditional Hyundai Accent subcompact. Hyundai's engines and motors are manufactured by the company itself. Hyundai also is working on several concept cars at its California Design Center (circa 1990). Some of its memorable vehicles (concept and production) include: the HCD-7 luxury sedan, the HCD 1, 2, and 6 roadsters, and the CrossTour SUV (also labeled HCD-5). With vehicles like these, the Hyundai tradition of combining innovation and reliability will continue for years to come.