Arman Tsarukyan claims 'drama' is key for MMA’s growth

Arman Tsarukyan said the UFC benefits from fighter drama, presenting it as a driver of attention to major bouts. In an interview with Patrick Bet-David, he referenced Conor McGregor, Khabib Nurmagomedov, and the UFC 229 buildup. He cited the 2018 UFC 223 bus incident in Brooklyn and said controversy helped elevate that event. McGregor is widely credited with expanding MMA's reach and is rumored to face Max Holloway at UFC 329 this summer, with no official confirmation. Tsarukyan was suspended after punching a fan during his UFC 300 walkout in 2024 and recently challenged Ilia Topuria with an unusual house offer.