BBOC: Syracuse University Director of Athletics Bryan Blair

Sign up for the newsletter at ⁠ On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Syracuse University Director of Athletics Bryan Blair. In this 40-minute conversation, the trio discuss: - Treating Fundraising as a Math Equation - Central New York's Renaissance Creating a Premium Growth Opportunity - Youth Sports Being a Revenue Stream, NIL Vehicle and Fan Pipeline Chapters: 0:00 Welcome & Introductions 1:04 Syracuse as a "Sleeping Beast" 3:23 Geographic Advantage: Toronto & New York 6:48 Operating Like a Pro Sports Organization 8:44 Data Infrastructure & Business Intelligence 10:54 Funding & Fundraising Strategy 12:31 Premium Inventory & Untapped Commercial Assets 14:11 Weaponizing the Dome 16:48 Fan Experience & the One-Venue Model 20:05 Hiring Jerry McNamara 23:22 Basketball Expectations & Player Investment 26:00 Storytelling & Content Strategy 30:13 Restructuring NIL & Economic Impact 32:41 NIL Beyond Football & Men's Basketball 34:54 Youth Sports Leagues as a Business Line 37:04 Vision: Syracuse in Three Years 38:40 Closing & Wrap-Up