The Sports Advisors Podcast: Maximizing The Value Of A Championship

Sign up for the newsletter at Thanks to our partners at ASL Productions! -- Want to talk to one of the JWS Advisors? Reach out to Info@JohnWallStreet.com In the latest episode, Nick Kelly, Shripal Shah, John Brody, Pat Crakes, and host Corey Leff discuss how rights owners, including the @brewers and @ValkyriesWNBA , can go about maximizing the value of a championship. Chapters: 0:00 Welcome & Introductions 3:07 What a Championship Is Actually Worth 6:23 Three Silos of Championship Opportunity 8:35 Big Market vs. Small Market: Acquisition Over Revenue 13:29 Cultivating Fandom and Enterprise Value 15:49 The 90-Day Sprint to Capture Fans 17:41 The Lockout Wildcard 19:19 WNBA Growth vs. Established Franchises 23:39 Does Winning Change the Sponsorship Value Prop? 26:40 Infrastructure and Brand Preparedness 29:41 The Philadelphia Union Data Case Study 34:05 Stadiums and Mixed-Use Development 38:12 The Tampa Bay Rays: Controlling What You Can 42:24 Expanding Footprint Without a Venue 46:02 Parting Shots: Advice to a Championship Owner The Advisors: Nick Kelly: CEO of Encore Sports & Entertainment, former Carolina Panthers CEO, former Verizon VP of Sponsorship Shripal Shah: Chief AI & Innovation Officer at Next League, former Washington Commanders Chief Strategy Officer John Brody: Founder of DIRIGO Advisory, former Learfield CRO, former WWE Global Head of Sales & Partnerships Pat Crakes: President of Crakes Media, former Fox Sports SVP of Programming, Research and Content Strategy --------- The Sports Advisors is a biweekly roundtable for sports decision-makers, hosted by JohnWallStreet founder and CEO, Corey Leff. Actionable intelligence from operators who have built, bought, sold, programmed, monetized, and scaled sports businesses. Listen on Apple Podcasts and Spotify.