Cal's fund-raising for athletics matters - 1:14 Now Playing Paused Ad Playing Impact of NIL on College Sports and Athlete Payments 3:22 Now Playing Paused Ad Playing Impact of NIL Deals on Upcoming College Football Season 4:37 Now Playing Paused Ad Playing Has NIL been a net positive or negative for college football? 2:18 Now Playing Paused Ad Playing The Notre Dame Fighting Irish aren't playing around anymore when it comes to NIL 1:31 Now Playing Paused Ad Playing What NIL regulations would help college sports? 12:43 Now Playing Paused Ad Playing Are new college athletic facilities, stadiums still important in NIL era? 2:11 Now Playing Paused Ad Playing Oklahoma football coaches talk NIL, contracts, relationships 6:42 Now Playing Paused Ad Playing Big Business on Campus, Episode 4: Jim Smith of Maryland 46:17 Now Playing Paused Ad Playing Could 'picking the bones' be the best way to win in NIL era? 0:59 Now Playing Paused Ad Playing Should Governments Regulate College Sports? Insights Shared 5:09 Now Playing Paused Ad Playing Cal's fund-raising for athletics matters California Golden Bears On SI Thu, Jul 30, 2026 - Cal's fund-raising for athletics matters - 1:14 Now Playing Paused Ad Playing Impact of NIL on College Sports and Athlete Payments 3:22 Now Playing Paused Ad Playing Impact of NIL Deals on Upcoming College Football Season 4:37 Now Playing Paused Ad Playing Has NIL been a net positive or negative for college football? 2:18 Now Playing Paused Ad Playing The Notre Dame Fighting Irish aren't playing around anymore when it comes to NIL 1:31 Now Playing Paused Ad Playing What NIL regulations would help college sports? 12:43 Now Playing Paused Ad Playing Are new college athletic facilities, stadiums still important in NIL era? 2:11 Now Playing Paused Ad Playing Oklahoma football coaches talk NIL, contracts, relationships 6:42 Now Playing Paused Ad Playing Big Business on Campus, Episode 4: Jim Smith of Maryland 46:17 Now Playing Paused Ad Playing Could 'picking the bones' be the best way to win in NIL era? 0:59 Now Playing Paused Ad Playing Should Governments Regulate College Sports? Insights Shared 5:09 Now Playing Paused Ad Playing