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Best Practices
November 28, 2023
Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
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Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.
In this edition of Performance Talks: CMO Corner, we spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.
In the interview, Michael touches on:
- The importance of testing different creative at scale
- How content consumption is changing, particularly around video
- AI’s impact on creative
- Letting marketers do more with less, while maintaining authenticity
Check out the full interview to learn more.
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