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AI-generated Key Takeaways
Google is launching a new Merchant API, which is the future of the Content API for Shopping.
You can learn more about the Merchant API and its benefits on the Google Ads Developer Blog.
Merchants can programmatically approve account link requests from partners using theaccounts.linkmethod.
When approving link requests, merchants have the flexibility to approve only specific services within the request, leaving others pending.
After a link request has been sent by a partner, the receiving merchant must
approve the link before it becomes active. This is normally done byapproving
the requestin thePartnerstab of Google Merchant Center. However, links can
also be approved programmatically by using theaccounts.linkmethod.
Example
To approve the link sent from partner123456789in theRequesting linksexample, the client merchant98765can send anapproveaction withlinkedAccountIdset to partner ID123456789.
Note that theserviceslist only contains one of the two originally requested
services in theexample request. This selectively
approves theshoppingAdsProductManagementservice, and leaves the request to
link theshoppingActionsOrderManagementservice inpendingstatus.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-13 UTC."],[],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. Merchants can approve partner link requests, either in Google Merchant Center or programmatically using the `accounts.link` method. Merchants may selectively approve specific services included in a link request. For instance, a merchant can approve `shoppingAdsProductManagement` while leaving `shoppingActionsOrderManagement` pending. An example is given of sending an `approve` action to approve one linked service. Removing existing links is covered in the next section.\n"]]