Tune in to Google I/O
May 19-20
Discover how to transform your work with agentic coding and the latest Gemini model updates throughout two days of livestreamed sessions, demos, and announcements.
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Tools to level up your game's success on Google Play
Boost reach and re-engagement with the Level Up Program. Stay tuned for updates coming during GDC.
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Raising the bar on battery performance
Improve technical performance and address excessive battery drain with the Excessive Partial Wake Locks metric, now a core vitals metric in Android vitals.
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Protect your app and user trust
The Play Integrity API offers stronger threat detection, simpler integration, and new in-app remediation prompts to help safeguard your app and business growth.
Guidance for every goal
Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue.
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Program
Grow with Google Play pass
Google Play Pass is a subscription service offering access to over 1000 apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.
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Console feature
Sell products in-app
Grow your revenue by selling products within your app using Google Play Billing
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Console feature
Set up subscriptions
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
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Case study
Beelinguapp finds success with subscriptions
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Help center
Tax and compliance support
We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach.
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Insight
Grow in new markets with Go Global
Grow in local markets with insights and best practices from Google Play
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Console feature
Track acquisition
Track acquisition trends and see which sources are driving the highest quality impressions
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Console feature
Optimize your store listing
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Console Feature
Analyze metrics exclusive to Google Play
Track acquisition trends and see which sources are driving the highest quality impressions
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Case study
Analyze metrics exclusive to Google Play
Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements.
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Medium
Scale the happiness of your users
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Console feature
Monitor quality with Android vitals
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them
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Help center
Run store listings experiences
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Case study
SGN games increases conversions using store listings experiments
Our developer policy guidelines give you the resources you need to keep your app safe and reliable for users around the globe.
