Closed testing
Get early feedback on new features from trusted users, without impacting your public ratings and reviews
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Easy signup
Once invited, users can install test builds directly from Google Play
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Private feedback
Users can leave feedback on Google Play without it being visible to anyone else
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Experiment in parallel
Multiple testing tracks allow your teams to experiment on different features at the same time
Best practices
- To get more targeted feedback, run a closed test with specific users. You can use individual email addresses or Google Groups, or even invite selected pre-registered users to join these tests.
- Provide a channel for testers to send you feedback. For closed tests, offer testers the ability to provide feedback by email, through a website, or in a message forum.
- Opt in to the pre-launch report to discover any issues found in your closed testing track.
- Gather private feedback during open or closed tests and reply to testers directly in Play Console. Feedback during open or closed testing is only visible to you and will not affect your public rating.
- Reminder: if you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free.
Find out more
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Set up an open, closed, or internal test
Learn how to set up testing tracks in Play Console
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Successful launches and updates on Google Play
Watch this I/O talk on using release management tools
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Test your app before releasing
A Play Academy course on testing best practices
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Pre-launch testing for mobile games
Release early versions of your app for internal testing, or to trusted users for closed and open testing
More on releasing with confidence
Make your app launch a success with tools and strategies to help you publish, manage, and distribute your app worldwide
Console feature
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Internal testing
Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.
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Open testing
Gather quantitative and qualitative feedback on your app or game from a large number of testers
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Production
Make your app or game available to users on Google Play
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Releases overview
Monitor your builds to manage your releases at every stage of the process
