Reach and devices
Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test
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Find growth opportunities
Identify the most impactful markets and devices for expansion with trends and peer data
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Optimize your next launch
Make data-led decisions about country and device targeting and optimization for your next update or new launch
Best Practices
- Troubleshoot technical issues more quickly by identifying hotspots across the device ecosystem
- Improve the quality of your next release by planning for good test coverage against your user and issue distributions
- Anticipate future needs by using Reach and devices to see trends in user distribution
- Identify optimization opportunities by comparing your app’s user and issue rates to peers
- Optimize separately for tablet, TV, wearables, Chromebook, and auto by using device type filters and breakdowns
- Successfully expand into new markets by using Reach and devices to inform requirements around device targeting, localization, and optimization
Find out more
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Plan for success on Google Play
Strategically target and invest to reach more devices
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Optimize your game for success
Reach more players, deliver better game experiences, and increase your success on Google Play
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Get the most out of Reach and devices
Learn more about the metrics, attributes and visualizations
Build a high-quality app or game
Drive long term success by improving key app quality components including content, user experience and technical performance
Console features
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Android vitals
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them.
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Statistics
Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.
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Pre-launch reports
Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.
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Device catalog
View and manage the devices that are compatible with your app.

