Subscription reporting
Understand the performance of your subscription business with an in-depth analysis of key metrics
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Monitor subscriber growth
Track your subscription growth with trends for new, active, and cancelled subscriptions by product and country.
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Analyze subscription cancellations
Use the cancellation report to see the top reasons for churn, and learn how effectively your retention features recover at-risk subscribers.
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Compare retention by cohort
Use the retention report to compare conversion and retention metrics for different subscription types, start dates, countries, and more.
Best practices
- See which channels bring in the largest number of paid users with conversion analytics.
- Get more granular details about each subscription, such as expiration date, payment status, cancellation reason, and more with the Google Play Developer API.
- Measure how much you're earning every month from each subscription tier, and track how long you're retaining subscribers with billing reports and dashboards.
- Look in detail whether your features—such as free trials, account holds, and grace periods—are successful at acquiring and retaining users.
Find out more
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How to interpret this report
Visit the Help Center for detailed descriptions of each metric in the subscriptions report.
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Driving buyer behavior with subscriptions
Learn how to optimize your subscriptions revenue stream based on user motivations and engagement behavior.
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How to create a subscription
Learn how to add a subscription to your app, including your responsibilities as a developer.
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How to download earnings data
Visit the Help Center to learn how to download monthly app reports on the Play Console.
More on monetizing with Play Commerce
Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.
Console features
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Subscription setup
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management.
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Acquisition reporting
Track acquisition trends and see which sources are driving the highest quality impressions.
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In-app products
Grow your revenue by selling products within your app using Google Play Billing.
