Pre-registration
Create excitement and awareness of your apps and games before they’re launched
-
Build anticipation
Publish your store listing before you launch with a call to action that will improve your metrics on launch day.
-
Start building user relationships
Users who pre-register for your game will receive a notification at launch, and eligible devices will be able to have the game auto-installed.
-
Offer rewards
Help drive interest, installs, day-1 conversions, and retention by offering users a reward for pre-registering for your app or game.
Best practices
- Turn on pre-registration 3-6 weeks before your planned launch date and prior to starting your pre-registration marketing campaign.
- Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day.
- Drive traffic to your store listing by including the official pre-registration badge throughout your marketing campaign.
- Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch.
- Capture people’s interest and generate an early install base for your app or game before a launch with App campaigns for pre-registration.
- Allow users to engage with your app or game before launch with a Google Play Instant version.
Find out more
-
Maximize pre-launch momentum
Learn how pre-registration can help you capture consumer demand and activate it at launch
-
Pre-launch best practices for mobile games
Release early versions of your app for feedback and drive awareness with a pre-registration campaign
-
How to implement pre-registration
Enable pre-registration for your app or game with these step-by-step guides on the Play Help Center
-
Pre-launch marketing tools
Learn how to use our tools to customize and experiment with your store presence in this talk from Google I/O'19
More on growing your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Console features
-
Store listings
Make a great first impression on potential users with a strong Play store listing
-
Store listing experiments
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
-
Acquisition reporting
Track acquisition trends and see which sources are driving the highest quality impressions
-
Play Games Services
Help acquire, engage, and retain players with premium features like automatic sign-in, leaderboards, achievements and friends
